Yahoo! is dead, long live Yahoo!
The “Binghoo” search alliance is finally coming to fruition. After some initial testing Yahoo! and Bing have announced that Yahoo! has completed the Bing transition and its search results are now being powered entirely by Bing.
This initial rollout only covers the US and the English-language version of Yahoo! in Canada, with other countries set to follow. Given the relative maturity of Bing in the UK compared to many other countries we would be surprised if the next rollout didn’t include the UK, although when this will happen is anyone’s guess. Yahoo! has said that the full worldwide rollout may be as late as 2012.
One country that might not be transitioning to Bing-Powered Yahoo! is Japan – the one country in the world where Yahoo! is a market leader. Yahoo! Japan is only partially owned by Yahoo! and has said that it is planning to use Google to power its search results instead of Bing, a move which Microsoft has slammed as anti-competitive.
Tags: acquisitions, antitrust, Bing, Google, search, SEO, yahoo!