As of yesterday, Google Content Network has added new advertising partners in North America.
Third party tracked campaigns went live on the Google Content Network across North America yesterday. A minimum investment of fifty thousand US dollars is required, but there are no details as yet of how much it will cost when it is introduced over here. All new partners have undergone a certification process to ensure that they comply with Google’s advertising policies.
So who are taking part in this suck-it-and-see tasting session? Advertiser ad servers Doubleclick and Mediaplex, media agencies Eyeblaster, Interpolls, Pointroll and Eyewonder, plus research firms IAG Research, FactorTG, InsightExpress and Dynamic Logic have all signed up. Google has said that it will be certifying more third-party advertisers in the future, so we may see the same happen over this side of the pond.
For more info, take a look at the Google blog.
Tags: Google, online advertising