Monkeying about with search 

Yahoo! has launched its new SearchMonkey open development platform. How will this affect how search results are shown to the world? Read on…

SearchMonkey was launched last week by Yahoo! and believe it or not, the monkey may be the future. The idea is to give site owners the opportunity to control how their website shows up on the Yahoo! search result page.

This is an interesting development because instead of just a dull text listing you can virtually turn the Yahoo! results page into a billboard for your site! Plus, aesthetics aside, an attractive image and some important links may help you increase traffic flow into your lovingly crafted site.

Creating this is fairly straightforward as the monkey supports multiple formats, including RDFa, eRDF, and various API’s (such as OpenSearch) and XML feeds. In addition to this, third party developers can now create applications that can be launched from the search result. For instance, an infobar could be placed in your search engine result which, when clicked on, will show additional data in-line on the search page.

Swing on over here to find out more.

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