LBi London

Get ready for the all new BT Tradespace

Posted by Simon Gill October 7th, 2009

A tease filmed in part at the Atlantis Building – back when the sun was shining.

Take a sneaky peak at our forthcoming work. Get ready. It’s faster and enhanced don’t you know.

Tags: BT, community, Tradespace

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Friday fun #14

Posted by Simon Gill July 27th, 2009

With lots of work to show we decided to adopt a pecha kucha style presentation and crack through 7 projects in super quick time. For those that don’t know – pecha kucha format is 20 slides with 20 seconds a slide. To make sure we ran to time, all the slides were set to autoplay every 20 seconds. Bound to be fun.

We got hear to about:

• Our work with BT, including BT Business, BT Retail and BT Tradespace.
• The story behind our Marks in Time showcase.
• The work on launching Electrolux in France through the Art Home project.
• A sneak peak of an upcoming project with M&S launching 17th September (watch this space).
• The latest on our work for Garanti – Turkey’s favourite bank.
• A summary of the work we’ve done for UMG, including a number of artist sites and some hefty strategy.
• A preview of the soon to be released Barratt Homes Prestige work and recent campaign activity.

The gods of Pecha Kucha did strike as one of our presentors attempted to move the slide on ahead of schedule, resulting on Powerpoint getting rather confused and moving two slides ahead completely wrong footed the flow. The rules are there to be heeded – attempts to break the 20 second rule will bite you back.

We also had three special guests in the audience from Lost Boys – our Amsterdam office. They were gracious enough to share some of their work for Vodafone with us, including a lovely story explaining how ‘Make the most of now‘ has to be meant not just said.

Pecha kucha is a registered Trademark and all rights rest with it’s creators.

Tags: Friday fun, LBi, Pecha kucha, work

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Creativity & Technology: A better blend

Posted by Simon Gill July 8th, 2009

Last week I was lucky enough to give a talk at the IAB about blending creativity and technology. [Presentation deck is available here 7.7MB PDF].

Now that’s something we know a thing or two about here at LBi. We’ve a talented team of technologists who work closely with our creative and experience architect teams. It’s not always been easy or smooth but it’s something we’re committed to getting right – as the new digital world – really needs joined up creative and tech to deliver the fantastic ideas we have.

Here are a few simple tips for better blending:

- Make both sides aware of what’s important
- Don’t throw tasks over the wall
- Let your technologists suggest ideas
- Give everyone the chance to be a hero
- Challenge your technologists with the impossible

Keep up to date with our Technical Architects team right here on LBiQ. Jim and Mark-A are already posting, with Nick, Jon, Riaz and Mark-D preparing their own brain splittingly clever bits for your delectation.

Clever technology & creative blending means we can do things like this, that and the other.

Tags: blending, featured, IAB

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Work from around the network

Posted by Simon Gill June 2nd, 2009

Here’s a quick selection of recent award winning work from the LBi network

Webbys

Digital disobedience, with security computer clogging Hello Fra gained the Peoples’ Vote. Savvy Auntie was also nominated.

We also had Honorary Mentions for Red Bull Racing, Pleats Please Issey Miyake, The Atava House and The Company

Revolution Awards
Generation Green – Professor Green and the Eco-Rangers picked up the B2B Category win.

Creative Review Annual
The hugely popular Hope.Act.Change
Mitsubish’s On Your Mark – helping to launch 2 new models Europe wide

Sweden’s Golden Egg
A silver for the Swed Bank campaign – cleverness all round.

Danish Creative Circle
Silver for Nike women and shortlist for Nike Troupe
Another Silver for the German Tourist Board campaign.

Tags: LBi, LBi Group, network

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