Role Summary
Working on a cross-digital client base, Digital Account Directors will be expected to drive best practice in integrated account management, client revenue growth and client satisfaction.
Role Summary and Purpose:
Within the media department, there are a number of portfolios that contain account teams who handle cross digital clients. Each account team is run by a Digital Account Director (DAD) who reports into the Group Account Director (GAD) who controls the overall portfolio. Under the DAD there are Digital Account Managers (DAMs) of different levels and Digital Account Executives.
The teams are multi discipline, running client business across SEO, PPC, Display, Affiliate, and Social Media. All members of the team are required to understand each of these channels (although the level and detail of this will vary on a client by client basis).
Working on a cross-digital client base, Digital Account Directors will be expected to drive best practice in integrated account management, client revenue growth and client satisfaction. The main purpose for the role will be to provide strategic consultancy, a senior point of contact and identify upsell and cross opportunities to drive growth.
Key Relationships
Main client contacts:
Group Account Directors, Director of Media Clients, Digital Account Managers, Digital Account Executives, product department heads, business development team, peers at external agencies, media owners and publishers
Reporting lines:
Reports to: Group Account Director Direct Reports: Digital Account Managers team including Senior DAM’s, Junior DAM’s and Digital Executives.
Key Responsibilities:
Team:
The DAD level will have typically 2-6 direct reports within their account team
• Consistently demonstrate a high level of advanced digital and client management knowledge
• Understand and convey technical principles for online marketing
• Demonstrate continued increase in knowledge of online marketing
• Keep up to date with marketplace and technical developments and integrate recent search developments into client campaigns
• Review client campaigns, profitability and issues on an ongoing basis as appropriate• Share knowledge of online marketing and client management with account management teams
Client:
• Ownership of clients strategy and communications with the client
• Management of client requirements, objectives and expectations• Setting and achieving client KPIs
• Identify key upselling and cross selling opportunities
• Effectively manage the communication and timely completion of client deliverables
• Ensure synergy across the clients digital service channels
• Analyse and communicate with client on tracking and analytics data to ensure best mix of digital strategies e.g. volume of traffic, split of budgets and allocation of sales.
• Consult with client on online media planning feeding into the online marketing plan
• Update all clients on major industry developments (search marketplace and client industry online)• Understand and adhere to client KPI's on ongoing basis
• Monitor, address and report client issues to Group Account Director
Personal:
• Be a strong self starter and proactive individual
• Ability to deliver training and mouthoffs on multiple channel management
• Ability to generate industry white papers• Ability to contribute to content for industry events / awards
• Acknowledging knowledge gaps and proactively identifying opportunities to learn
• The ability to liaise with other departments internally to the benefit of existing clients
• Ability to manage monthly reconciliation and financing of clients – understanding the terms of our business
• The ability to effectively communicate with those above and those below.
• Develop strong relationships with key suppliers and ensure a strong reputation within the industry.
Qualifications, Skills and Experience:
Candidates should have at least 4 years experience in working in online marketing (preferably agency) environment.
• Expert level knowledge in at least two of the following five disciplines when appling for the role – SEO, Display, PPC, Affiliates or Social Media).
• A solid working knowledge of all aspects of online marketing including Mobile & Usability.
• A strong background in people management within the agency environment
• Ideally holds either the CIM or IDM professional qualifications
• Google Adwords Professional
• Advanced knowledge of Excel
• Experience of running large brands and budgets across multiple channels
• Experience of running international accounts an advantage
• Strong account management, relationship building & client facing skills
• Strong communication ability at all level
• Strong business development & sales skills
• Strong written, verbal & presentation skills
• Strong commercial acumen & ability to understand a clients business needs
• Strong organisational skills and ability to manage several simultaneous projects
• A passion for digital marketing
- Please no Agencies -
