Role Summary
These are fascinating times to be working in the digital space. Content has never been more inventive, involved, or transformative. Within this wide web world of content, LBi is expanding its Content Strategy department.
We’re looking for a Lead Content Strategist who can mix genres and avoid clichés.
Potential candidates will have a real curiosity about the inner workings of the ”interweb” and are equally motivated to contributing to an environment where great work and the creative spark are the norm.
From headlines to video content, Lead Content Strategists can spot an opportunity to improve content at both a strategic and detailed level. They have strong POVs on content, but love to add to that body of knowledge by listening to others discuss their viewpoints as well.
We’re looking for people who work well with others, but know when it’s time to take the lead and steer the group towards producing deliverables on time and on budget.
Responsibilities include:
• Manage strategic/complex projects with minimum supervision, often leading discipline input on multiple projects.
• Interact consistently with clients, be involved in client meetings and presentations, and supervise the work of other Content Strategists.
• Create content strategies for client engagements or supervise their creation. For example,
o Determine how best to achieve corporate goals through content selection, acquisition, structure and organization-- considering marketing efforts in all media.
o Conduct competitive audits of site content, taking into consideration
o Analyse site content to generate accurate observations, synthesizing this information into strategic recommendations.
• Develop site content plans, including recommending content types and organization and encouraging contributions from junior staff and other disciplines.
• Develop processes and tools to help clients create, distribute, and maintain their content; collaborating with project teams to build integrated, user-centered offerings.
• Participate in interdepartmental efforts to improve operating standards and integration.
• Set an example of commitment to collaboration for junior-level employees, doing so by communicating ideas effectively while remaining receptive to ideas of others, seeking to include and respecting other disciplines’ expertise.
Nice-to-haves:
• Experience working in a digital agency.
• PowerPoint skills.
• Familiarity with content management and/or editorial production processes.
• Strong critical thinking and strategic problem-solving skills, client relations and employee mentoring abilities.
- Please no Agencies -
