Role Summary
We are looking for an excellent Senior Optimisation Consultant
The ideal candidate will have a digital testing background with a strong strategic skill set and excellent relationship management. They must be capable of recommending optimisation solutions (AB/MVT tools, targeting tools), establishing and running an operational optimisation process within the client organisation, and demonstrating the added value generated through optimisation activities. They will be responsible for turning customer data into actionable insights and optimisation strategies focussed on improving site and campaign performance. The candidate should also be technical enough to have an appreciation of the tools used, to communicate effectively with technical colleagues at LBi and with the client.
The primary responsibilities of a Senior Optimisation Consultant are:
-Be an optimisation subject matter expert and centre of excellence for our clients
-Provide technical expertise to our clients ensuring they have the most appropriate tool(s) in place, implemented and configured correctly
-Develop and launch testing, targeting and optimisation activities amongst our client base
-Champion the benefits of online optimisation internally within LBi, and externally amongst our existing and potential clients
Responsibilities and Objectives:
-Performing vendor selection processes for optimisation tools so that our clients have the most appropriate tool for their needs.
-Create a business-case for testing and optimisation activities.
-Develop and deploy a testing and optimisation framework within a clients organisation. This should include a robust operating model between all stakeholders within the client, LBi and the testing vendor.
-Create a robust governance structure that determines the correct metrics to be used for each test and definitions of test success and failure.
-Define roles and responsibilities for the optimisation team, as well as being responsible for recruitment when necessary.
-Creating a virtual optimisation team using the breadth of creative, technical and analytical skills within LBi
-Being responsible for the delivery of tests and ongoing optimisations for our clients that show demonstrable added-value.
Qualifications and Experience:
-Educated to degree level, ideally in a numerate subject (i.e. IT/Statistics/Computing)
-Optimisation experience gained in an agency or vendor (preferred) or client side environment
-Strong verbal and written communication skills in both business and technical areas
Skill Requirements<?xml:namespace prefix = o />
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Skill |
Required level |
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Business strategy/consulting skills |
Experience providing strategy and consulting expertise to a business ideally experience in developing and delivering an optimisation and testing solution within an organisation |
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Client/Customer facing skills |
Client/Customer facing experience and managing and developing relationships required. |
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Testing and Targeting tools |
Previous experience implementing and using at least one of the optimisation tools on the market (e.g. Maxymiser, Google Web Optimiser, WebTrends Optimise, Test&Target, SiteSpect) |
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Ongoing Optimisation |
Previous experience of designing and delivering a testing methodology and optimisation process |
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Analytical Skills |
Demonstrated data analysis experience in Marketing or eCommerce or related environment, and demonstrable value added through analysis activities |
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Team & Project Management |
Line management responsibilities preferred. Experience of managing and delivering multiple projects simultaneously. |
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Web Analytics tools |
Previous experience of using a web analytics tool (e.g. WebTrends, Google Analytics, Omniture) preferred |
