LBi London

Head of Content Strategy

Posted by Leena May 10th, 2010

Head of Content Strategy

Summary:

We are looking for a Head of Content Strategy to help us champion and develop our content strategy offering and building a new content strategy team. This is an exciting opportunity to help build and shape a new service offering within LBi in the UK and in the medium term supporting the development of branded strategy  across the LBi group globally.  You will be joining a talented and forward-thinking agency and working alongside user experience, creative, technology, planning, strategy, CRM and strategy colleagues in what is truly full service agency.

This is a senior role reporting to the Director of Strategic Services and has excellent potential for career development and to become a key part of the LBi management team. 

Key responsibilities:

• Selling,  managing and delivering content strategy and editorial guidelines projects
• Responsible for the commercial development of the offer, including hitting revenue and profit targets
• Developing ideas for new content strategy services
• Training client teams in effective content management and writing for the web
• Working with other resources to develop different aspects of the proposition
• Building and develop a content strategy team

Skills and experience:

• Several years in a similar role as a content strategist/consultant
• Experience of writing for the web is essential
• Consulting/advisory experience ideally with commercial clients
• Experience of business development and revenue generation
• Good understanding of social media, search and keyword strategies
• Experience of generating and managing costs
• Experience of managing and developing a team
• Some knowledge of content management systems or at least a willingness to learn about what they do and how to make effective use of them

Click here to email LBi

0 comments Share

Creative Director Team (Art Director and Head of Copy)

Posted by Jalina May 6th, 2010

Creative Director team (Art Director and Head of Copy)

 Summary 

We are currently looking for an excellent Creative Director Team (Art Director & Head of Copy). This is a fantastic opportunity where you will be responsible for overseeing, inspiring and leading creative’s across a portfolio of brands. This job suits a team who’s top of their creative discipline, be that digital, direct or above the line advertising, but who still has a fire in the belly for new experiences, mould-breaking work and getting the best from creative people. LBi is on an ambitious entrepreneurial journey so a can-do attitude is a must. This job is not suited to someone who just wants to sit in the trenches of a creative department, simply doing the work – you need to be leading from the front, pitching, presenting, dealing with clients from the great to the difficult and working as a team with Client Services and Planning to bring in and help shape the best briefs for the team. You will be used to nurturing a group of creative people, and helping them to focus their energies in the right direction. You are also building our brand, working with the leadership team in your country, to make the agency famous for its provocative stance in the industry.

We’re looking for award-winning senior AD/Copy discipline creative leaders – preferably as a team – with significant experience and superstar credentials. You needn’t have spent your whole career in digital, although digital experience is an obvious plus. What you will have though is an insatiable appetite for new technologies, less for how they work than for how they transform human relationships and expand the potential for story telling, behavioural change and business growth. As well as an interest in the businesses we seek to help, we hope you’re a rounded individual with rich experiences to draw from your fellow creative leaders at LBi. 

 Click here to email LBi

0 comments Share

Media Senior Account Executive

Posted by Jalina May 6th, 2010

Media Senior Account Executive

Summary

We are looking for a Media Senior Account Executive. You will be involved in all aspects of online media including campaign trafficking, reporting, campaign management and account management.  You will manage all basic responsibilities, including data analysis, planning & buying, optimisation and will support the Media Account Manager in providing an excellent service to clients. You will also be expected to take on and be responsible for own projects, including producing schedules and negotiating media buys. The ideal candidate will be passionate about advertising and the digital market place and motivated outlook on their career. 

2. Responsibilities and main result areas 

DELIVERY 

Principle tasks & responsibilities 

Client and Campaign Management

• Deliver excellent service to LBi clients
• Production of work in a timely manner and in a suitable format.
• Participate in client meetings
• Participate and lead media owner meetings.
• Produce media schedules, based on the online marketing strategy developed Account Director and Account Manager
• Use of research tools
• Managing the creative process between channel manager, media sales and the client
• Setting up tracking/tagging of campaign
• Ongoing monitoring of campaign performance
• Optimisation/fixing of campaigns (or management thereof) 

Reporting

• Preparation and communication of campaign reports to clients, on a weekly and monthly basis or as required.
• Ensure reports ad value and insight to campaigns 

Buying

• Ensure that planned activity is delivered through negotiation with media owners of cost-effective and appropriately placed media
• Conceive and negotiate deals that benefit the client, the agency and also the media owner. 

Monitoring Campaigns

• With the aid of the Traffic Team or assistant(s), to ensure that allowance has been made for tracking for each campaign and that statistics are collected and interpreted as often as appropriate. Frequency of tracking to be determined in conjunction with the client
• Responsible for drawing together an end of campaign summary of activity for the client and arranging a time to present it to them, face to face. 

Key relationships

Internal

• Media Account Director
• Media Account Manager
• Media team
• Client Account Managers 

External

• Media Owners
• Clients
• Creative Agencies
• Research Suppliers
• Tracking providers 

COMPANY 

• Communicates ideas and industry trends on particular subject matter to colleagues through informal communication and formal presentations and training sessions
• Supports business operational processes (e.g. supports running end of account reviews to implement learning from past projects to future accounts)
• Endeavours to complete personal career objectives to timeline agreed with line manager
• Makes use of appropriate research materials (Internet, publications etc) to ensure skills and knowledge remain current
• Maintains an up to date resume detailing client project experience 

3. Qualifications and Experience 

• 1st or 2.1 degree from a top 20 university – a degree demonstrating some creative and marketing interest and capability is preferred
• Knowledge of online marketplace and clear understanding of
• Excellent writing skills
• Strong negotiation skills – able to work with the editorial team at the media owner to achieve the highest level of integration and editorial support for your deal
• Strong client facing skills – ability to create and maintain long-term relationships with client and media owners
• Excellent grasp of Internet software – browsers, operating systems etc.
• Excellent organisational skills, able to juggle multiple tasks and priorities
• Self-starter and self-learner
• Ability to work under tight deadlines
• Excellent written and verbal communications skills to be able to open up dialogue with new partners and third parties
• Technology-friendly – able to learn new software quickly
• Highly numerate, with strong Excel skills

Click here to email LBi

0 comments Share

Head of ePR & Social Media

Posted by Jalina May 5th, 2010

Head of ePR & Social Media

We are looking for an outstanding ePR practitioner who is ambitious and up for a new challenge.  You will be responsible for championing and managing the delivery of the ePR and social activity for LBi’s client base.

 Key responsibilities:

• Responsible for managing and delivering of the ePR and social activity to LBi’s clients
• Commercial development of the offer, including hitting revenue and profit targets
• Recruitment, management and development of the team to support business growth
• Working with other LBi departments to deliver market leading points of view, strategy and measurement in the digital ePR space.
• Co-ordinating different social and ePR skills in existence throughout the business
• Researching and developing ideas into pitch winning concepts and developing, implementing and delivering the appropriate communication vehicles to achieve desired results

 You should have previous direct senior level experience within an agency environment where you have been able to build sophisticated client-facing skills and you will understand the impact new social media has on the communications offer.  This will be backed up by sound technical knowledge of web builds and web 2.0 platforms.

 You will have proven expertise in applying digital communications solutions within a strategic communications framework, excellent communication skills with the ability to lead a team. You will also have a solid knowledge of interactive, digital and mobile marketing communications strategy, analytics and user behaviour.

 Experience of financial services, fmcg, corporate or travel verticals advantageous.

 If this sounds like you, we would love to hear from you. Please email your cv to 

Click here to email LBi

0 comments Share