News

LBi wins a prestigious Webby Award for Sony Xperia

- Xperia Studio honoured with People’s Voice Award in the Integrated Mobile Experience category

London and New York: Global marketing and technology agency LBi has won a prestigious People’s Voice Award in the Integrated Mobile Experience category for its work to promote Sony’s Xperia range of smartphones.

The Xperia Studio initiative invites the digital generation’s most talented people to use Sony Xperia smartphones to create fun, beautiful, out-there experiences that ‘Remake Reality’.

Xperia Studio contributors include a diverse mix of innovators and agitators, who have manipulated, abused and even destroyed Xperia smartphones in the pursuit of creativity.

The result is a rolling programme of inspiring content that takes in projects from Danish art collective Illutron, NASA astrophysicist Josh Peak, hot British film director Tom Harper and innovative photographer Joergen Geerds.

People have discussed, shared, Liked and even loved the content available via Xperia Studio, helping to give Sony an edge over big-spending rivals like Apple and Samsung.

The films generated by the initial slate of ten projects have clocked up over 1.7m views so far. Moreover, the online content fuelled a 24/7 positive conversation about Xperia smartphones with 85% of people surveyed saying that they had a better opinion of Xperia smartphones as a result of the campaign and 17% of visitors to xperiastudio.com continued on to the main Sony Mobile site.

Established in 1996, The Webby Awards, which is now a byword for excellence in internet related creativity and business, is presented by The International Academy of Digital Arts and Sciences, which includes an Executive 1,000-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

Cedric Devitt, Executive Creative Director LBi in New York, said: “Every once in a while you get a client that is completely on the same page as you and the creative idea. Xperia Studio was one of those times. It seems that the Webby judges thought so too. We’re obviously thrilled with the win. It’s the bloody Oscars of the internet, innit.”

- ENDS -

0 comments Add This

LBi bigmouthmedia picks up Great Place to Work in Scotland award

Company ranked 3rd overall, as well as only digital agency represented in the top 10 in the Great Place to Work® Institute’s annual awards

27th April 2012, Edinburgh: LBi bigmouthmedia, the media arm of global marketing and technology agency LBi, has been acknowledged as one of Scotland’s best places to work by the Great Place to Work® Institute at its annual awards this week, achieving accolades for having an exceptional company culture, HR processes, training and staff development initiatives.

LBi bigmouthmedia was ranked as the 3rd Best Workplace in Scotland, beating multi-nationals including coffee giant Starbucks and becoming the only digital media and technology business on the top 10 list.

During the awards ceremony at the Radison Blu Hotel in Glasgow, LBi bigmouthmedia also walked away with the Learning & Development Excellence Award, praising the wide array of award-winning learning and development initiatives available to its staff.

The Best Workplaces programme was launched in Scotland in 2010, as part of a strategic initiative supported by Skills Development Scotland, with 25 organisations each year being publicly recognised as Scotland’s Best Workplaces.

While LBi bigmouthmedia has featured in Great Place to Work’s UK top 50 for the past five years, this is the first time the company has chosen to benchmark its internal procedures against other Scottish businesses.

Phil Gripton, Chief Operating Officer, LBi bigmouthmedia, said: “It’s a day of celebration for LBi bigmouthmedia as we show the world just how much of a great business we all work in.

“At a time when it’s a really tough economy out there it’s great to be part of a progressive business that is doing great things like this. This is deserved recognition for the hard work every member of the team puts in on a daily basis.”

 

ENDS

 

Media Enquiries

Stephen Green
Giant
steve@giantpr.co.uk
+44 (0) 7775 677 101
www.giantpr.co.uk

Tags: , , , ,

0 comments Share

Honda selects LBi to revamp its pan-European digital presence

- appointment will see LBi re-imagine the motor manufacturer’s digital future

London: Honda Motor Europe has appointed global marketing and technology agency LBi to revamp its online customer experience across multiple European territories.

Following a competitive pitch process, the agency has been selected to relaunch Honda’s online presence in 22 markets across Europe. LBi’s unique blend of strategy, creativity, technology and user-experience will be harnessed to deliver a state-of-the-art customer engagement platform that will help equip Honda for its digital future.

The twelve-month strategic partnership will see LBi and Honda’s teams work in close collaboration to devise and implement a user-centric, technologically advanced and visually stunning digital experience that will allow customers to engage with the Honda product range spanning cars, motorbikes and power equipment.

The customer engagement platform will feature a number of next generation digital tools aimed at engaging and empowering consumers in the decision-making cycle.

Jon Gibson, European Digital Marketing Manager at Honda, said: ”LBi outshone the competition with their clear and inspiring vision of how we can best harness digital channels to build business value. LBi’s track record of delivery is exemplary and we look forward to our working partnership.”

Anil Pillai, UK Chief Executive of LBi, added: “We’re incredibly excited to be embarking on this journey with Honda, not least because culturally there is a incredibly strong fit between our two organisations.
The team at LBi have done a fantastic job of aligning our strategic goals to deliver the best possible outcome for Honda.”

- ENDS -

Media Enquiries
Gareth Jones
Global Brand & Marketing Director
LBi
gareth.jones@lbi.com
+44 (0) 7794 624 147

Tags: , , , ,

0 comments Share

LBi picks up Guardian MEGA Award for Motilo social commerce site

- shop together experience honoured in The Digital Innovation category

London: Global marketing and technology agency LBi has picked up a prestigious Guardian MEGA Award in the category Best New Website, for its stand-out work with online shopping community, Motilo.

The social commerce site, created by LBi, allows users to hook up with friends for an online shopping trip, interact with each other and browse and buy top fashion brands, in real time.

With an illustrious panel of judges including senior Guardian journalists and industry influencers, the MEGA Awards recognise and reward those that are harnessing the increasing relevance of technology in media.

Julian Cross, Associate Creative Director at LBi, said: “This is a fantastic win for LBi that really shows what can be achieved when our creative and technology teams work together so closely. It’s great to see all of this hard work and dedication recognised.”

- ENDS -

Tags: , , , , , ,

0 comments Share

SXSW attendees honor LBi with People’s Choice Award for Americans Elect platform

Award marks LBi’s commitment to blending creativity and technology to produce truly ground-breaking work

New York: Global marketing and technology agency LBi has been honoured with the prestigious People’s Choice Award at SXSW in Austin Texas, the world renowned festival of technology, creativity and culture.

LBi was recognised last night for the online platform that the agency’s New York team designed and built in partnership with Americans Elect, a movement that harnesses the ubiquitous and collaborative nature of the web to empower the American people to nominate their own choice for president.

Americans Elect is holding the first-ever online presidential primary. Between now and June, every registered voter in America-regardless of party-is invited to sign up and help choose a third ticket for president. Following the online convention in June, the Americans Elect ticket will be on the 2012 ballot in all 50 states-and the American people will have directly nominated their choice for president for first time ever.

Joshua Levine, Chief Technology Officer, Americans Elect said: “This award confirms that Americans Elect is not just a growing political movement, but also a groundbreaking and innovative tech startup. We’re honored to be recognised alongside so many other companies at SXSW using technology to empower people and improve the world around us.”

The People’s Choice Award recognizes LBi’s unique ability to create digital platforms that add greater value and bring new possibilities to people’s lives.

Cedric Devitt, Executive Creative Director, LBi New York, said: “Winning the People’s Choice Award at SXSW Interactive is especially gratifying, as the platform is dedicated to giving people the power to choose in our political system like never before.”

In 2011, the People’s Choice Award was handed to collaborative online shopping website Groupon.

Tags: , , , , ,

0 comments Share