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LBi petition to save the dying bee population

Posted by Imogen Thacker August 26th, 2010

LBi has created ‘BeeBeard’, a buzzy Twitter petition to save the dying bee population.

Tweet to add your petition to the cause @davidsbeebeard and for every tweet, a bee will be popped on to David Cameron’s virtual Beebeard. The Beebeard will also talk back to you with witty bee banter.

So honey, join the buzzzz and add your own bee to David Cameron’s virtual Beebeard and petition Number 10 to save our bees. We need 10,000 twitter signatures within 4 weeks – it’s gonna be a hive of tweets. David’s beard will tweet back witty bee banter and give tips on supporting bees in local communities and also initiatives people can get involved into support our lovely bees.

With the Government saving drive in full swing, we would like to remind government to support DEFRA, The British Beekeepers Association and others in their efforts into the global problem with honey bee health. The BBKA estimates that another £8+m of Government funding is urgently needed to finance a programme of research to confront the problems, but the results of doing nothing could be catastrophic.

http://www.britishbee.org.uk/

Europe’s largest marketing and technology agency, LBi came up with this ‘buzzy’ concept to sting number 10. LBi also came up with the online social media and epr and it’s been coproduced by brand new agency Your Mum …. the first ever twitter campaign asking people to petition for more research into the declining bee population and a repository for tips on how you can individually help the bee population.

David Camerons BeeBeard

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NYSE Euronext Welcomes LBI International to its European Market

Posted by Imogen Thacker August 17th, 2010

Amsterdam, Brussels, Lisbon, London, Paris, August 5, 2010 – As of August 5th LBi International N.V. (LBi), Europe’s largest marketing and technology agency, will be listed solely on NYSE Euronext. The entity is the result of a merger between LBI International AB (formerly dual-listed on Nasdaq OMX Stockholm and NYSE Euronext) and Obtineo Netherlands Holding N.V. The single NYSE Euronext listing of the new entity marks the launch of a much larger, more robust and better-integrated LBi as well as the next phase in LBi’s future. The company provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services.

After opening, the first market price (ex-rights) of LBi (ticker symbol: LBI) on NYSE Euronext Amsterdam was € 1.45 per share. Based on the total number of 130,215,208 shares the total market capitalization of the company at opening price amounted to € 189,000,000.

Trading in the rights on NYSE Euronext Amsterdam will commence on 11 August 2010 and will continue until 1 September 2010. Upon completion of the rights offering, the total number of shares outstanding will be approximately 140,000,000.

Luke Taylor, CEO of LBi International N.V. commented: “Given our strong Dutch heritage and the global reach of our business, NYSE Euronext Amsterdam is a logical place for LBi to list. With a listing only on NYSE Euronext, we will be able to target the capital markets more intensively and create better visibility for the company and its shareholders.”

“We are delighted that LBi International N.V chose NYSE Euronext as the market place for their sole listing”, added Cees Vermaas, Chairman of NYSE Euronext Amsterdam. “We are committed to contribute to the further growth and global expansion plans of LBi.

Ronald Kent, Group Executive Vice President and Head of International Listings at NYSE Euronext said: “We look forward to a continuous strong partnership, providing the company and its shareholders with the best level of market quality, services and global brand visibility.”

To mark today’s special occasion, Luke Taylor sounded the gong which denotes the opening of NYSE Euronext’s European market. He was accompanied by LBi International and NYSE Euronext executives and the listing agent.

About LBi International N.V.
LBi is the leading European marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs over 1,600 professionals in 15 countries located primarily in the major European ,American and Asian business centres, such as Amsterdam, Atlanta, Berlin, Brussels, Copenhagen, London, Milan, Mumbai, New York, Paris and Stockholm.

About NYSE Euronext.
NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company’s exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext’s equities markets – the New York Stock Exchange, NYSE Euronext, NYSE Amex, NYSE Alternext and NYSE Arca – represent one-third of the world’s equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world’s second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index, and is the only exchange operator in the S&P 100 index and Fortune 500. For more information, please visit: www.nyx.com.

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LBi exhibits darkest imaginations of London’s top creative directors

Posted by Imogen Thacker July 12th, 2010

What happens when you ask 45 leading Creative gurus from the UK’s advertising and design industry the question ‘What is your ultimate fantasy portrait?’.  Yves de Contades photographer and Director of International Life Magazine did just that and captured the results on his Leica camera.  Then he asked leading psychologist Dr Cecilia d’Felice to comment on the portraits.  You are invited to see the results…

All 45 portraits come deep from the imaginations of London’s leading creative genius’s and are currently being displayed at LBi, 146 Brick Lane, E1 6RU.  You are welcome to look at these portraits from 9pm until 8:30pm Monday to Friday.

Interested? Imagine a leading creative shooting badgers in a tweed suit and holding a martini glass, the scene dripping in blood, think of a spaceman standing in the centre of Piccadilly circus all the traffic halted and someone else you will know who is as tall as Big Ben leaning against it reading the Times.

Creative Directors such as Linda Burrows from The Sunday Times, Tim Cole from Saatchi Design, Theo Williams at Habitat, Chris Clarke at Lost Boys International, Steve Vranakis at VCCP, Tom Hudson at Lowe Worldwide, David Hillman of David Hillman Studios created their ultimate fantasies.  Each creative was asked for a quote on their choice of portrait and creativity and this was evaluated and commented upon by the leading psychologist Dr Cecilia d’Felice and her words accompany each portrait and make for powerful reading.

So what did Chief Creative Officer Chris Clarke have to say…

“Yves has truly captured the diversity energy and indeed psychology of the London creative scene. He also knows how to handle a badger, which is always a plus in my book“.  Chris Clarke, Global Creative Director, Lost Boys International

All images were shot exclusively on the new Leica S-System.

Fantasy Portraits can be viewed 9 am till 9 pm Monday to Friday, from Thursday 1st July, at LBi, The Atlantis Building, Truman Brewery, 146 Brick Lane, E1 6RU.

Yves de Contades has commenced shooting series two of Fantasy Portraits; these will be showcased as a one night only exhibition at The Worx Studios towards the end of October. Watch this space.

The video of the exhibition

Thanks go to Leica Camera, Genesis Digital Imaging, The Worx Studios and Jennie Lam for their generous support of the project.

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LBi opens Cannes Lions 2010

Posted by Imogen Thacker June 21st, 2010

On Sunday 20th June, LBi’s Chief Creative Officer, Chris Clarke and Lorenzo Wood, Chief Technology Officer, kicked off the 2010 Cannes Lions International Advertising Festival, Seminar programme.

“Newfound Powers: The Privatisation Of Social Engineering”

“Digital” is dying faster than anyone predicted. It’s been absorbed into the world at large as people’s behaviour changes en masse.

And given that most people have jobs to get on with, companies and brands are flooding the new marketplace with ways for people to share information and direct collective action.

This isn’t just tokenism. Research is already revealing how this new pervasiveness amplifies and reinforces prejudices and social divides. And what that means is that brands and their agencies are moving into the unregulated territory of privatised social engineering.

What are brands actually doing in all of this? Do they have a higher responsibility to shape society? This session presents LBi’s manifesto for leadership in the post-digital world.

Watch a brief clip of the seminar here

A post show interview can be also be watched here where Chris and Lorenzo discuss the idea behind their seminar and how they keep up with the fast pace of changing technology.

Laurent Ezekiel, LBi’s, Worldwide Client Services Director, will be chairing a workshop on Thursday 24th June in Cannes at 3pm on “The Quest for the Perfect Storm”. Also on the panel with Laurent, will be well known brands P&G and O2.

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LBi have been appointed Houses of Parliament digital agency of record

Posted by Imogen Thacker June 15th, 2010

LBi has been appointed by Parliament as their digital agency of record following a competitive 4-way pitch run by the COI.  There is an ongoing programme of work planned to make it easier for the public to find out information about and engage with this great British Institution.

The first site to launch is the Parliament Works of Art site.  This site shows a selection of more than 10,000 images that HoP hold and historically have not been available to the public – the launch of the site allows people to browse the art collection, view hi-resolution images and find out more about the history of the Parliamentary art collection with notes written by Parliaments curators.

The Parliamentary Art collection is jointly owned by the House of Commons and the House of Lords and displayed throughout Parliament.  This national collection illustrates the history of the parliament and British politics through the centuries.

Anil Pillai who is LBi’s UK Managing Director says ‘Parliament is the ideal client for LBi.  They have an appetite for innovativion and pushing the boundaries in digital’.

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