LBi London

LBi nominated for two Webby Awards

Posted by Simon Gill April 15th, 2010

That’s right, LBi London has been nominated for two Webby Awards and we’re super excited. So much so we’ve dispensed with the recommended press release template and decided to go all gushy.

Now with a controlling deep breath, here are the details:

Our work with D&AD for the 10th Anniversary of New Blood has been shortlisted in the employment section. The campaign had something of a Marmite effect when it was launched, but as it progressed garnered a lot of support, with over 7,000 pledges. The website featured all the video and photo pledges people in the creative  industry, and a preview of work from the students taking part.

The lovely Electrolux ArtHome project as also been shortlisted in the Restaurant category. The website showcases the exclusive restaurant situated at the top of the Palais de Tokyo, which showcases Electrolux appliances through exciting and creative culinary art. Its been a huge success, providing workshops, lunches and dinners to thousands – all coming into close contact with the brand.

Now to borrow from the press pack, the Webby Awards are hailed as the “Internet’s highest honor” by the New York Times, and is the leading international award honoring excellence on the Internet.

As with all Webby nominations, they are put forward to the people’s vote. So please vote by April 29th for D&AD New Blood and for Electrolux ArtHome.

Recent Webby success

We’ve had a previous successes with the Webby Awards over the last few years. In 2009 our work for TES was nominated in the Employment section and in 2006 our work with SONY Playstation for the Official PSP Site (yourpsp.com) won the Consumer Electronics category. Along with numerous Official Honourees including Red Bull Racing, Sony PlayStation, Brahma Beer and BarclayCard.

Our sister agency LBi Stockholm  won the Insurance category with Your Own World in 2008 and picked up the People’s Voice award  for email marketing for Hello FRA in 2009.

Tags: D&AD, electrolux, Webby

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LBi launches social movement for Refugee Week

Posted by Laura JB May 29th, 2009

The British Red Cross are asking people to pledge their support to refugees by collectively ‘changing their online status’ across all social networks, instant messenger and email during Refugee Week, 15th-21st June.

This is the first time that a charity has created an online movement to pledge support and tackle discrimination via online profiles.

Refugees arriving in the UK are often labeled as a group, saddled with the same “refugee” label and not seen as individuals. To highlight this issue, the British Red Cross are asking us to sacrifice our online identity by ‘changing our online status profile’ to the one uniform “label”, to communicate the message of “looking beyond the label”.

LBi have created a film and an innovative social media toolkit to make sharing this message and changing online profiles easy, compulsive, fun and impactful.

The campaign kicks off with a teaser film presented by Desperate Housewives star, Dougray Scott.  LBi and Agenda Collective created this viral film to broadcast the stories of refugees who have been helped by, and are now helping, the British Red Cross.  The film will be released on 26th May at www.lookbeyondthelabel.org <http://www.lookbeyondthelabel.org>.  This will be run in conjunction with an email marketing campaign calling everyone to ‘change your online status’.

The social media toolkit will include a range of ways to change your status tailored to each of the major social networking and communication platforms including; profile pictures, instant messenger avatars, Twitter hashtag set ups, a bebo skin, icons, blog badges and email signatures. People can respond via Facebook, twitter, MSN, Yahoo! , bebo, blogs and email and share this message with everyone across all social networks and video sharing sites.

Dorothea Arndt, British Red Cross Head of Digital Media, said “Following the success of our digital campaigns last year, we have substantially increased our investment in online, and social media is now a key focus for this year’s Refugee Week campaign.”

The campaign will be the first designed to leverage the online youth supporter programme, Red Recruits, developed earlier this year by LBi for the British Red Cross. The Red Recruits will play a crucial role in using their social networks to spread the message amongst their peers.

The multi-media aspects of the campaign will be supported with a poll of public attitudes towards refugees, seeking to debunk negative connotations around those who seek sanctuary in the UK, to be targeted at print media, and Refugee Week events at Red Cross centres around the country.

 www.lookbeyondthelabel.org

www.redcross.org.uk

Tags: charity, ePr

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LBi’s SYRUP wins ‘International people’s voice award’ at the WEBBY’s

Posted by Laura JB May 11th, 2009

Syrup’s Hello FRA campaign is this years People’s Voice Award Winner in Interactive Advertising at the 13th Annual Webby Awards.

 Hailed as the “Internets highest honour” by the New York Times, 500,000 people voted for their favourite websites, videos and ads. Syrup Stockholm will pick up their award in New York on 8th June, fans will be able to watch the ceremony, including Syrup’s ‘5 word only’ speech via YouTube.

 Hello FRA is the campaign that introduced digital disobedience to the net. In spring 2008, the Swedish government proposed a new law that makes mass-surveillance of e-mail-traffic, sms, phones, etc. possible of Swedes without suspicions of illegal activity. With the campaign Hello FRA, the little independent newspaper Fria Tidningen, gave people the opportunity to sabotage the new law and join the fight.

 Syrup created a simple standard text that people can put in their e-mails that makes FRA’s computerized search programs react. This will make the FRA’s digital e-mail filters busy analyzing ordinary e-mails, and will make their million-dollar investment worthless. With a simple mail signature people can spread the word through their daily mail communication. The text can be changed randomly with different “dangerous” trigger words.  Without any media investment, the campaign spread instantly,, e-mail to e-mail and blog to blog.

 Fredrik Lundgren, Creative Director at Syrup, “The beauty of the campaign is that it shows that people wish to be part of the message. A very simple way to use the social functions on the net and give people a tool to express their view”.

 Jonas Sandström, marketing director at Fria Tidningen, “The first time I got an email with a Hello FRA-signature in my mailbox from an outside contact; I realized the extent of the campaign.”

 The 13th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states.

Tags: Amsterdam, award-winning, campaign, ePr, event, LBi Group, Syrup, Vodafone

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LBi scoops Best B2B at the Revolution awards

Posted by Laura JB March 25th, 2009

LBi has won Best B2B campaign at the prestigious Revolution Awards for Generation Green and the eco rangers game.  Judges who comprised of senior staff from agency and client side said that the campaign was a “clever initiative to get schools and children engaged with British Gas in a subtle way while educating them on environmental issues in a fun, interactive and playful manner.”  The campaign has been successful – more than 8000 schools (35%) have registered with Generation Green to date and teachers have downloaded more than 13,000 lesson plans and hosted more than 750 ‘green’ assemblies. This means that 3,168,515 children across the UK were potentially impacted by the programme. The popularity of the Green lesson plans with teachers has resulted in British Gas providing over 303,000 hours of learning in UK schools.

British gas wanted to convince schools it is committed to the environment.  During the summer of 2008, schools and their pupils were asked to take part in the campaign with the promise of a reward at the end of the summer term.

Using good versus evil, LBi released a series of five online games over a ten week period to teach the kids about the environment.  The thinking behind the campaign was that children use the internet to try out new things before putting them into practice in the real world. LBi created a fictitious world in which ‘Baron Fossilosis’ had turned human beings into ‘Mindless wasters’. Led by Professor Green the aim of the project was to save the planet.

Global Chief Creative Officer Chris Clarke is proud of the work. “The Generation Green work is close to our hearts at LBi. It’s great to be involved in educating kids on such an important issue and it’s even more enjoyable proving that creativity and technology provide the most powerful way of doing that, especially if you believe as we do, that it’s creativity and technology which will ultimately resolve the climate issue”.

Tags: Awards, B2B, featured, Games, Generation Green, Marketing to children, Revolution awards

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