LBi and Macmillan Cancer Support have announced the launch of Infi-knit, a web powered knitting machine built to create a woollen petition to highlight the plight of cancer patients living in fuel poverty(www.infi-knit.org.uk).
Macmillan briefed LBi to come up with an innovative way to raise awareness of its campaign to end fuel poverty for cancer patients. Cancer patients have higher fuel bills because they feel the cold more and spend more time at home during treatment and recovery. The campaign is intended ultimately to persuade the government to help vulnerable cancer patients pay their fuel bills.
The Infi-knit has been designed so users can visit the site www.infi-knit.org.uk, and submit what keeps them warm. E.g. “Chocolate keeps me warm”. This personal feeling then selects a unique, coloured pattern, which is knitted into a real life scarf. Web cams, based in LBi’s Brick Lane offices, records the Infi-knit carrying out its unique stitch, so users can then watch their piece of the knitted petition being created. Users are encouraged to share their warmth on Facebook and Twitter.
Laura Jordan Bambach, Executive Creative Director, LBi, “Helping Macmillan petition the government in a positive and uplifting way is exciting for LBi to be part of. By putting a smile on the face of all their supporters taking part creates a warmth of its own. Infi-knit has been built with a lot of love, and hopefully that will show in the campaign’s success over the next few months.”
Christopher Hall, Digital Project Manager at Macmillan Cancer Support, “Working closely with LBi we feel we’ve created an innovative and fun way for people to get involved with our petition against fuel poverty. We want people to knit their bit so that people living with cancer can feel warm without the worry.“
LBi and Macmillan would like to offer special thanks to their yarn partner “Yeoman Yarns”, our machine partner “Silver Reed (brought to you by Silver Viscount)” and our software partner “DesignaKnit” for all of their help and support to launch the Infi-knit.
Tags: cancer, Fuel Poverty, government, knitting, LBi, LBi UK, Macmillan