LBi announces merger with bigmouthmedia and raises €50m for global expansion.
Global marketing and technology agency LBi today announces its merger with leading search specialist bigmouthmedia. The deal creates Europe’s largest digital agency with a headcount of over 1800 people.
The move strengthens and deepens LBi’s existing media capability whilst creating a platform for future growth via a private placement and rights issue committed towards further expansion of the business. The deal makes the new entity emphatically the strongest agency in its space in Europe, with a €50m fund to strengthen its operations in the US, Asia and the Middle East.
LBi CEO Luke Taylor said “This is a transformational deal in a growing market. Combining these businesses will enable us to offer our clients digital marketing, consulting and technology services wherever they operate, all under one roof. This combination also solidifies our position as the European leader and enables us to strengthen our reach in the US, Asia and MENA. We are now well placed to take advantage of the irreversible spending shift to online channels.”
uberVU - social comments says:
February 25, 2010
Social comments and analytics for this post…
This post was mentioned on Twitter by Matthewphelan: LBi announces merger with
bigmouthmedia http://im.ly/b1970/...
paul o'donoghue says:
February 25, 2010
What a great merger – inpiring to read that our industry can move in this direction. Two major players with the opportunity to become a true global UK player. Good luck.