LBi London

LBi launches in Sydney, Australia

Posted by Calvin Lau November 22nd, 2011

Tags: asia-pacific, australia, j&j, johnson & johnson, pacific beverages, Peroni, sydney

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Dutch Railways chooses LBi Lost Boys again

Posted by Laura JB July 3rd, 2009

After a number of rigorous selection rounds, Dutch Railways (NS) whittled down 20 web design agencies in it’s European tendering procedure to three. The remaining agencies, including LBi Lost Boys, were asked to tackle NS’s long-term online strategy and develop a solution for a case study.

For LBi Lost Boys the challenge was even greater since they have been fulfilling this role for the NS since 2005.

“As you can imagine, such a procedure was not easy for us as the current partner. On the other hand, of course, this was the perfect opportunity to rethink how we look at the challenges confronting the NS. In doing so, we focused on our advantages: our active involvement with the NS brand and our passion for the online medium. A lot will be going on at the NS in regard to their online activities in coming years, and we think it’s fantastic that we can be part of this.” – Emmelien Kneppers, strategist at LBi

Of the three competitors, LBi Lost Boys emerged as the winner.

“We already knew that we were working with a top-notch agency. It was nice to see that this could also be demonstrated on the basis of objective criteria. We expect Lost Boys, with all their expertise and enthusiasm, to be supporting us in our online activities for years to come.” – Ingrid Thomassen, head of multichannel management at NS

Last year LBi Lost Boys’ redesign of NS.nl was launched. After a number of rigorous selection rounds, Dutch Railways (NS) whittled down 20 web design agencies in it’s European tendering procedure to three. The remaining agencies, including LBi Lost Boys, were asked to tackle the NS’ long-term online strategy and develop a solution for a case study. For LBi Lost Boys the challenge was even greater since they have been fulfilling this role for the NS since 2005.

Tags: Group, Lost Boys NL, Web design, wins

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Alan Davies joins LBi’s group exec as Chief Strategy Officer

Posted by Laura JB May 25th, 2009

Alan Davies, Group Strategy Director at LBi International AB (LBi), is to now join the Executive management team as Chief Strategy Officer.

He will be responsible for the execution of LBi’s global strategy and service offering.  Alongside the CEO, Alan will ensure that LBi’s growth in services, geographic coverage and organizational design is structured to deliver maximum value to clients.  A key part of this strategy will be the development and delivery of proprietary tools and IP that help drive accountable ROI and intelligent decision making across all channels.  The commercial expansion of LBi’s data platform into all key client engagements will provide an increasingly differentiated service that will help to cement LBi’s long-term strategic partnership with its clients. 

“I am very excited to be taking on this challenge.  We are now entering the next era of digital where the relationships that companies and brands have with their customers is fundamentally changing.  The agencies that support that change must themselves adapt.  With the strength of talent and service and the tools that we have developed at LBi, we are in a unique position to offer our clients the support necessary to com-pete in this new environment. I have had the pleasure of working alongside the cur-rent management for many years and now, as part of the leadership team, I look for-ward to helping drive the business forward“ says Alan.

Alan has been at the forefront of the Digital Industry for over 10 years as a consultant, a manager and a salesman. He has worked for LBi for over 8 years with most of their significant clients.  His background in corporate strategy has additionally given him the strong commercial and operational skills required to ensure LBi’s continued strategic success. 

Luke Taylor, CEO, comments, “It is important that our services strategy is informed by a deep understanding of clients and their needs.  Alan has been at the forefront of our most important strategic client relationships for many years and with his consulting insight is uniquely positioned to drive forward our services to support large, international brands.

Having worked alongside all of our international offices and enjoying their deep respect, Alan is ideally placed to both mentor and embed a greater degree of sophistication around the use of IP and data in the transformation of our strategic services.  Specifically, our data platform has the ability to transform the nature of our engagement with clients and Alan will be key in driving this forward throughout the organization.”

Tags: global, hires, LBi Group, Staff, strategy

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Fans star in ‘What’s Your O-Face?’ campaign

Posted by Laura JB May 12th, 2009

LBi Special Ops Media have launched the ‘What’s Your O-Face?’ digital campaign for Three Olives Vodka, a Proximo Spirits brand, to remind people that Three-O is a seriously premium and seriously fun Vodka. 

Through a mix of compelling design, technology and social media components, fans are being asked to upload their own ‘O-Face’; a look of happy excitement after drinking one of the Three-O vodka drinks, onto the site.

 Entrants are encouraged to spread the word and rally voting outside the site using special widgets that plug into Facebook and social networking sites. The campaign will be peer judged on May 31,. Five finalists will then be flown to New York and asked to take part in a photo shoot to become the face of the brand, with the winner staring in a national ad campaign and taking home the tidy sum of $10,000.

 http://www.threeolives.com/o-face/

 LBi Special Ops Media have been in charge of developing the online brand through website development, online creative, media planning, online press and digital strategy.  The campaign is supported with print media, out of home media, publicity and a targeted online media campaign that includes high impact custom placements and flash display ads on sites like PerezHilton.com, and Maxim.com.

 Gino Luci, Brand Manager for Three Olives is keen to spread the brand message, “Three Olives is the most exciting vodka brand in the market, carving out a niche from our stuffy and pretentious competitors with a single-minded message of being seriously fun.  We are dedicated to bringing the fun back to vodka and want our fans to be a part of it. We’re shaking up the category through innovation in every aspect of the brand – advertising, promotions and exciting new flavors – and the results are showing.”

 Jason Klein, co-CEO LBi Special Ops Media, “The O-Face promotion proved to be the perfect fit to reap the benefits of Facebook Connect and help it stand out from the oversaturation of brand-centric UGC efforts.  We were fortunate to have a client who allowed us to take them on this journey to become the first spirits brand to employ this platform.  For a brand like Three Olives that thrives in the real world with word of mouth enthusiasm, harnessing the social evangelical power of Facebook and making it the cornerstone of a 360 degree marketing campaign, seemed a natural fit.  And, so far, the results are proving us right.”

Tags: campaign, drinks, ePr, FMCG, LBi Group, New York, Special Ops

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