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LBi to host CANNES workshop

Posted by Imogen Thacker May 14th, 2010

Mentors for the session orchestrated by Laurent Ezekiel, LBi’s Worldwide Client Services Director will include Emma Jenkins, Associate Marketing Director, P&G, Gav Thompson, Director of brand strategy, 02, Jason Goodman, Chief Executive officer, Albion and Kieron Matthews, Marketing Director, IAB (Internet Advertising Bureau).

Laurent Ezekiel will host a workshop at the Annual Cannes Lions festival on June 24th at 3pm entitled: ‘The Quest for the perfect storm’. This will be based on solving the diverse issues facing agencies and marketers when they receive a global brief and the premise that one size no longer fits all. Today, the same pitch might need to cover mobile in India, twitter in Brazil, TV in Australia, social networks in the Netherlands or the Middle East and radio on the west coast of the USA.

The seminar will cover how a brand can achieve the perfect global relationship with their customers factoring in geography, diverse processes, culture and a fragmented media landscape. The brief to the audience will be to create and answer a practical global brief and present back at the session. Following a brief presentation with advertising, social media and digital examples from countries as such as Brazil, Japan, India, Korea, Denmark, Singapore, Sweden, the US and the UK the workshop will help inspire the delegates to tease out ideas that make the most of the digital arena whilst considering their application in other media. Mentors will show planning techniques, past success stories, key insights and data to help stimulate the groups.

Laurent oversees LBi’s global clients and helps develop the LBi network, globally. He is excited about the event and says “We’ve assembled a top class team and we’re looking forward to putting some of our experience into practice…”

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LBi hire Glenn Jones as Client Partner

Posted by Imogen Thacker May 14th, 2010

Global Marketing and Technology agency LBi hire ex Anorak founder and MD Glenn Jones as Client Partner and Client Services Director

LBi UK is excited to welcome Glenn Jones as Client Partner overseeing Barratt Homes, Invesco Perpetual, Food Standards Agency, Waterstones and Tourism Ireland. Glenn will also take on the role of UK Client Services Director. Glenn Jones joins LBi from Isobar where he was founder and MD of the network’s merged Anorak and de-construct entity. Glenn also sat on the Isobar UK exec committee helping to identify new integrated business opportunities for the group.

As Client Partner Glenn will be responsible for ensuring valuable and strategic client relationships are in place across all accounts. Glenn will also be taking on the responsibility for leading the development of the Client Services department as Client Service Director in the coming months.

Glenn founded Anorak digital out of glue London in late 2006 to provide a high-end digital design and production agency for the Aegis-owned Isobar group. Responsibilities included the day-to-day running of a digital creative agency, leading and managing senior client engagements, recruitment and retention of staff and leading agency new business responses. In the summer of 2009 Glenn began work on the merger of Anorak digital and sister creative agency de-construct which was completed in Oct 2009. In the past, Glenn has led Nokia, Absolut, Sky, Birds Eye, Airmiles, Johnson & Johnson, Coke, Virgin Atlantic, COI, Virgin Money, Channel 4 and Gillette.

Glenn Jones is excited to be onboard.
“There is an incredible self-belief and confidence here. To find an agency with such a talented group of people, expertise and credibility in such a wide range of services, combined with real creative ambition is very rare and very exciting to be a part of.”

Anil Pillai, MD of the UK office says: “Im thrilled Glenn has taken on the challenge of Client Partner at LBi. He is a relaxed and confident leader whose skills are an excellent match for our proposition to clients. His experience of delivering solutions to leading brands that blend of creativity, social and media will inject more ambition to our established client relationships. I look forward to working with him over the coming years and welcome his contributions to the development of the agency.”

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LBi shortlisted for NMA Effectiveness Awards

Posted by Simon Gill May 11th, 2010

Our work for BT Tradespace and D&AD New Blood has been shortlisted in this years NMA Effectiveness awards.

BT Tradespace, shortlisted in the B2B Category, is an easy-to-use, all in one web platform for business. The campaign featured successful Tradespacers in their own home office environment, talking about how Tradespace gets them noticed.

With BT Tradespace, businesses can create their own website in minutes, including contact information, news, FAQs and e-commerce provision. BT Tradespace helps these businesses connect with their customers and sell their products and services. It helps business connect to other businesses, creating additional outlets for their products and services, foster partnerships and help build a strong network for of online traders who share learnings in the associated community area.

BT Tradespace

Tradespace: Get Noticed

D&AD New Blood, shortlisted in the Charity and Voluntary Sector, asked creative industry professionals to pledge their support to 2009′s graduates. It gained a fantastic response, with over 7,000 pledges to be there.

D&AD New Blood

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Bigmouthmedia named number 1 UK SEO and PPC agency

Posted by Imogen Thacker April 30th, 2010

Bigmouthmedia has again been named the UK’s number 1 SEO and PPC agency in the New Media Age Marketing Services Guide for 2010.

This is the second year in a row that the agency has topped the prestigious chart, widely regarded as the definitive guide to the UK’s digital marketing landscape. The NMA league table is ranked on income, with bigmouthmedia’s range of big brand client wins, cross-channel expertise and experienced management team cited as being key to the company’s industry-leading status.

“Like every industry the search sector has faced a lot of challenges recently, but despite difficult economic circumstances the blend of effectiveness and measurable ROI that online marketing provides is still proving a winning combination,” said Phil Gripton, Managing Director of bigmouthmedia UK.

“We’re delighted that the company’s continued progress has been recognised. It is a tribute to the dedicated, skilled and passionate team that underpins everything we do at bigmouthmedia.”

Highlighting the international expertise offered by bigmouthmedia’s offices in the UK, US, Germany, Italy, Norway, Sweden, France and Spain, New Media Age attributed the company’s success despite challenging trading conditions to its reputation for digital marketing expertise and a strong social media offering.

Moving forwards the agency’s digital, technological and creative capacity is set to expand following bigmouthmedia’s merger with LBi, which is due to be completed in July. The combined agency will be the world’s largest marketing and technology agency. Announced in February the deal was brokered to address a changing climate where clients are increasing looking for best in class agencies with the capacity to cover all aspects of digital marketing.

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LBi wins HIVE award for BT Business site redesign

Posted by Imogen Thacker April 29th, 2010

LBi has won a globally-distinguished Hive Award for Best Information Architecture for the redesign of BT’s Business website, http://business.bt.com. Judged by an internationally-renowned panel of experts, LBi was recognised for the organisation and optimisation of the site’s content.

With LBi input, BT Business’ information architecture has seen a 25% increase in broadband sales, a 75% increase in calls and line sales, and a 105% increase in domain and hosting sales. Traffic from natural search has also increased by 77%.

BT Business offers the UK’s 4.8 million-plus* SMEs more than 130 different business IT and communications products online. Ranging from start-ups to firms with 1,000 employees and some significantly larger, the market is diverse.

LBi redesigned the company’s site in 2009, moving from an online catalogue to an ecommerce vehicle. Using a detailed customer segmentation model, LBi insight was to design the site for an individual user rather than a business. The result has been a fresh site targeted at people rather than job titles.

Sarah Morris, director of User Experience at LBi says “This is a great win for us, in a category that is actually quite hard an area to differentiate. Information architecture is usually driven by the content and business requirements, so it’s great that, by utilising insights and by thinking about the taxonomy differently, we’ve been recognised for the creativity whilst at the same time meeting customers’ needs”.

Anil Pillai, Managing Director of LBi UK says “It is refreshing to win an award for User Experience – this is an area that contributes hugely to every project we do and is often not recognised as much as it should be.  User Experience is the unsung hero of the industry.  This is a renowned award and we are proud to have received it”.
* 4.8m private enterprises in the UK per the beginning of 2008 http://stats.berr.gov.uk/ed/sme/smestats2008-ukspr.pdf

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