LBi London

LBi tops Marketing magazine’s digital league table for the second year running

Posted by Calvin Lau October 28th, 2011

New blue-chip clients, significant hires and blending a first class creative and  technology service contributes to strong business growth

London: Global digital marketing and technology agency, LBi, has again topped the annual Marketing magazine digital agency league table.  Based on turnover, financial growth (benchmarked against 2010) and expansion in terms of staff and also the acquisition of new digital skills, the league is universally recognised as a clear indication of agency performance in the UK.

With mixed market conditions prevailing, LBi has bucked the trend and pitched and won some major accounts throughout 2011 including:  America’s Cup, ASDA, Coca Cola (NWEN), Coca-Cola (Global Olympics), Logica, Pruhealth, SABMiller, (Peroni, Grolsch and Kozel), Sony Ericsson, Lastminute.com, and Choice Hotels.  The agency has also grown organic revenue year-on-year by 17% from existing clients including: BT, Barclays, Lloyds TSB, Marks & Spencer and Virgin Atlantic and Starwood.

LBi also significantly grew its skill base with the acquisition of bigmoutmedia in 2010 which has led to new opportunities in SEO, social search, display and affiliate marketing.

In line with this expansion LBi has grown its personnel in over 25 departments with 100 new hires, taking the UK total to 545.  It has also continued to grow its core services and 2011 has seen the agency develop expert teams around Content Strategy, Branded Content and Mobile.

Anil Pillai, CEO, LBi UK said: “The digital industry in the UK continues to grow and innovate and LBi is clearly helping to lead this particular charge.  This year we’ve spent a lot of time galavanising our blended approach to technology, creativity and marketing by making significant hires, growing our talented teams and broadening our core services which has helped strengthen our position in the market.

“Looking ahead, the next year is already shaping up to be an iconicyear with our clients really grasping our blended offer and asking us what’s next for  their business.”  We have some awesome products launching in 2012 across household brands, many of who have a stake in the 2012 Olympics.  Our partnerships with top clients are flourishing. our mobile offering is maturing rapidly, we have significant new hires across departments and many new business prospects set for what is set to be another exciting year for LBi”.

Tags: agency leagues, asda, Barclays, BT, Chocie Hotels, coca cola, digital marketing, lastminute.com, Lloyds TSB, logica, marketing, Marks & Spencer, pruhealth, SABMiller, Sony Ercsson, Starbook

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LBi sweeps board at Digital Impact Awards and is named Agency of the Year 2011

Posted by Calvin Lau October 21st, 2011

London: LBi, the global marketing and technology agency, last night picked up six awards including the inaugural Agency of The Year Award, as the industry turned out in force at the Digital Impact Awards ceremony, held at the The Grange St Pauls Hotel, London.

Judged by a panel of leading digital experts and brand marketers, the Digital Impact Awards, in conjunction with Communicate Magazine, recognise, benchmark and celebrate excellence in digital stakeholder communications LBi’s winning awards include gold for ‘Best use of digital – utilities’ for the energy giant E.on, Silver for ‘Best community development’  for Hendrick’s Gin and ‘Best Intranet’  for National Grid.

LBi also took bronze in the ‘Best use of existing social media platforms/sites’ category for its Brawling Billboard charity campaign, while media arm bigmouthmedia claimed the gold for ‘Best SEO for corporate communications’, for its successful campaign with luxury resort and hotel operator Jumierah.

Anil Pillai, CEO of LBi UK said: “It’s always fantastic to see the great digital work our industry produces recognised at the highest level. For LBi to win awards across the board is testament to the passion, dedication and creativity of our staff, in delivering outstanding work that builds value for our clients”

Lyndsay Menzies, CMO, LBi added: “It is a fantastic achievement demonstrating the hard work that goes on behind the scenes by all involved in the company. We are constantly striving to be the best in this industry and will continue to work hard in creating the most innovative, effective and creative campaigns for our clients in order to stay ahead of the curve.”

Tags: award-winning work, Awards, corporate communications, digital impact awards, digital stakeholder communications, Social Media

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Sony Ericsson launches Xperia Studio for artists and creative collaborators

Posted by Calvin Lau September 26th, 2011

London and New York: Sony Ericsson has launched Xperia Studio, an always-on entertainment platform for artists and collaborators to create and share their most innovative content.

Sony Ericsson’s Xperia Studio invites a range of creative thinkers, intellectuals and hackers – from collaborative artist collectives in Denmark to astrophysicists in New York – to take its range of Xperia handsets to their absolute limits, and ultimately to ‘remake reality’.

The first phase of the project has seen collaborators from around the world use Xperia handsets to create a flame-thrower camera flash, view the universe with the naked eye, capture the perfect wave and create a song from the ambient sounds of Paris. Each influencer project has been video-documented and uploaded to the Xperia Studio platform, an always on content theatre that showcases the interesting and innovative work being done as part of the global initiative. Xperia Studio also lives on Facebook and Twitter.

Moreover, Xperia Studio is unlocking creative thinking by asking participants to share their projects and contribute otherwise inaccessible experiences to a central, self-sustaining resource for this influential community and consumers alike.

The project underlines Sony Ericsson’s heritage as an innovator that continually blurs the lines between entertainment, technology and communications.

The first round of collaborators involved in the Xperia Studio project includes:

- Illutron, a collaborative interactive art studio in Copenhagen
- Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University, NYC
- Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria, Australia
- Annabel Linquist – an artist and musician from NYC

In each instance, Sony Ericsson has provided the collaborators with Xperia handsets and the means through which to document the work.

Chris Clarke, Chief Creative Officer of LBi, said: “It’s a real treat to work with a client so determined to break the tired old marketing paradigm. Sony Ericsson has been focused all along on creating something interesting and engaging. What’s so exciting about this is the way storytelling and technology combine to tell emotive stories. We’re excited to see where this will go in the future.”

Tags: collaborative, interactive art, mobile, mobile technology, mobile video, online video, Sony Ericsson, Xperia

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LBi teams up with Brand Republic to honour industry’s best

Posted by Calvin Lau September 23rd, 2011

LBi were proud to be a partner for the launch of Brand Republic’s Hall of Fame, part of the BrandMAX Brand Optimisation summit held this week at the Altitude 360 venue overlooking London.

The Hall of Fame marks Brand Republic’s 10th anniversary and celebrates the brands, individuals and businesses that have innovated and succeeded in the past decade.

Lyndsay Menzies, Chief Media Officer LBi Group and CEO of bigmouthmedia, joined Brand Republic editor Rich Sutcliffe in announcing the six inaugural inductees, which won by online votes cast by the Brand Republic community.

According to Brand Republic, the voting process “drew hundreds of nominations and thousands of votes from across the industry.”

Congratulations to the winners of the evening:

Innovators
Dare
Blue Rubicon

Leaders
Jill McDonald, UK Chief Executive and President, Northern Division, McDonalds
Mark Cridge, Chief Executive, Glue Isobar, & Global Managing Director Isobar network

Brands
Innocent
John Lewis

LBi also took the opportunity to start a discussion to ask leaders What’s Next for some of UK’s best brands. Look out for our video coverage of the event coming very soon!

Many thanks to the Brand Republic team and everyone involved, and congratulations again to the inductees of the Brand Republic Hall of Fame!

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