LBi London

LBi have been appointed Houses of Parliament digital agency of record

Posted by Imogen Thacker June 15th, 2010

LBi has been appointed by Parliament as their digital agency of record following a competitive 4-way pitch run by the COI.  There is an ongoing programme of work planned to make it easier for the public to find out information about and engage with this great British Institution.

The first site to launch is the Parliament Works of Art site.  This site shows a selection of more than 10,000 images that HoP hold and historically have not been available to the public – the launch of the site allows people to browse the art collection, view hi-resolution images and find out more about the history of the Parliamentary art collection with notes written by Parliaments curators.

The Parliamentary Art collection is jointly owned by the House of Commons and the House of Lords and displayed throughout Parliament.  This national collection illustrates the history of the parliament and British politics through the centuries.

Anil Pillai who is LBi’s UK Managing Director says ‘Parliament is the ideal client for LBi.  They have an appetite for innovativion and pushing the boundaries in digital’.

Tags: Anil Pillai, COI, digital, Houses of Parliament, LBi, LBi London, LBi Lost Boys, LBi UK

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LBi appoints Caroline McGuckian to MD of LBi Milan

Posted by Imogen Thacker June 1st, 2010

LBi is pleased to announce that Caroline McGuckian has taken the role of Managing Director of LBi IconMedialab based in Milan.  LBi IconMedialab is the leading digital agency in Italy and has been established for 11 years.  LBi IconMedialab retains a stellar list of clients such as Lavazza, Alfa Romeo and the European Space Agency.  Caroline’s position will be key to ensuring that the Italian office offers a consistent LBi global offering to both international and local clients engaged in that territory.

Caroline leaves LBi UK where she has held the position of Head of Media and Director of Strategic Services for 7 years.  This is an important step for LBi as Italy is a key strategic market for LBi’s fast growing roster of global clients. One of her first challenges will be to integrate a very strong local bigmouthmedia offering and to build stronger capabilities in Social Media, CRM, Analytics and the LBi dashboard offering.

Caroline will also retain a group role advising on the development and integration of LBi’s expanded media and search capability, resulting from the bigmouthmedia deal.

Ewen Sturgeon, CEO of LBi UK says “LBi Milan is a key office which has the potential to be a very important part of the group. Both Luke Taylor and I are very excited that Caroline has taken on this important challenge and are certain she will make a huge difference. While performing this role Caroline will also be advising the UK and Lyndsay Menzies on how best to continue developing our media and search capabilities across the group and will also be involved in other key group initiatives“

Tags: Caroline McGuckian, Ewen Sturgeon, IconMedialab, LBi London, LBi UK, Luke Taylor

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LBi and Microsoft Gold Certified Partnership

Posted by Imogen Thacker May 14th, 2010

LBi, the world’s largest independent marketing and technology agency has again received the Microsoft gold certified partnership accolade and continues to provide clients with best-in-class digital solutions built on Microsoft technologies. LBi was able to achieve the Gold Certified partnership because of the large number of successful client implementations on Microsoft technologies in 2009 and also LBi increased the number of certified developers in the network by 15%.

“The Microsoft and LBi partnership represents a great opportunity to deliver innovative solutions to clients.” says Matt Pilgrim, Partner Account Manager at Microsoft. “With Microsoft’s Platform, development tools and increasing functionality and interoperability across the range of products, there is a great base for LBi to add to their creative flair and technology insight to empower their clients with productivity improving solutions and compelling experiences across a range of delivery mediums.”

LBi’s breadth and depth of skills and delivery of successful services and solutions has seen LBi gain Microsoft competencies in SOA and Business Process, Information Worker Solutions (Enterprise Content Management and Forms Specialization), Mobility Solutions, Custom Development Solutions (Web Development Specialization) and Business Intelligence. These Microsoft competencies have helped LBi achieve the Gold Certified Partnership with Microsoft for the fourth year running.

Anil Pillai, Managing Director for LBi UK, says “Our clients are increasingly asking us to participate in defining opportunities to innovate using digital media. Our partnership has deepened over the last few years offering us more insight into some of the tremendous research and development on platforms and devices coming through the Microsoft stable. These early views provide our teams with inspiration and input into new and innovative ideas for brand marketing and consumer engagement.“

LBi has been a Microsoft partner for over ten years and the relationship has seen a significant investment in people, training and infrastructure at LBi offices worldwide. Riaz Ahmed, Head of Microsoft Solutions at LBi values the partnership:

“I encourage my developers to keep up with the latest innovations and products from Microsoft and this partnership helps LBi tap into product and research teams at Microsoft. We get to find out what’s coming up and get the necessary training and support to help put a best in class Microsoft technology solution in place for our clients. We’ve had some great client success stories with solutions built on .NET, Commerce Server, SharePoint, BizTalk and SQL Server. At LBi blending technology, creativity and user experience is key, our relationships and engagements span various industries and we have developed Microsoft solutions for some of the world’s most recognised brands including Sony, Marks & Spencer, BT, Toyota, HMV, Volvo, NHS, Sara Lee, Newell Rubbermaid and many more.”

LBi has a stellar track record of developing cutting edge Microsoft solutions whether it’s developing the next large scale multi-language CMS platform on SharePoint, an international multi-branded eCommerce solution on Commerce Server and BizTalk or an international campaign site developed on .NET and SQL Server. What makes these projects so successful is the ability to combine these technology implementations with great design and user experience as well as the insights of marketing strategy and planning.

“2010 is a big year for technology at LBi” added Mr Ahmed. “and with an array of new Microsoft products spanning multiple devices and platforms, you can count on LBi utilising them to develop something exciting and technologically innovative for our clients.”

Tags: Anil Pillai, Gold certified, LBi, LBi London, LBi UK, Microsoft, Riaz Ahmed

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LBi to host CANNES workshop

Posted by Imogen Thacker May 14th, 2010

Mentors for the session orchestrated by Laurent Ezekiel, LBi’s Worldwide Client Services Director will include Emma Jenkins, Associate Marketing Director, P&G, Gav Thompson, Director of brand strategy, 02, Jason Goodman, Chief Executive officer, Albion and Kieron Matthews, Marketing Director, IAB (Internet Advertising Bureau).

Laurent Ezekiel will host a workshop at the Annual Cannes Lions festival on June 24th at 3pm entitled: ‘The Quest for the perfect storm’. This will be based on solving the diverse issues facing agencies and marketers when they receive a global brief and the premise that one size no longer fits all. Today, the same pitch might need to cover mobile in India, twitter in Brazil, TV in Australia, social networks in the Netherlands or the Middle East and radio on the west coast of the USA.

The seminar will cover how a brand can achieve the perfect global relationship with their customers factoring in geography, diverse processes, culture and a fragmented media landscape. The brief to the audience will be to create and answer a practical global brief and present back at the session. Following a brief presentation with advertising, social media and digital examples from countries as such as Brazil, Japan, India, Korea, Denmark, Singapore, Sweden, the US and the UK the workshop will help inspire the delegates to tease out ideas that make the most of the digital arena whilst considering their application in other media. Mentors will show planning techniques, past success stories, key insights and data to help stimulate the groups.

Laurent oversees LBi’s global clients and helps develop the LBi network, globally. He is excited about the event and says “We’ve assembled a top class team and we’re looking forward to putting some of our experience into practice…”

Tags: Laurent Ezekiel, LBi, LBi London, LBi UK

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