LBi London

LBi appoints creative directors Gavin Gordon-Rogers and Gemma Butler

Posted by Calvin Lau January 16th, 2012

London: Global marketing and technology agency, LBi, is expanding its creative department with the appointment of Gavin Gordon-Rogers and Gemma Butler as creative directors.

The hires strengthen LBi’s creative leadership and reflect an increase in demand for the agency’s blended approach to digital marketing.

Based in the agency’s Edinburgh office, Gavin and Gemma will be tasked with bringing their creative flare to LBi’s media arm, bigmouthmedia. They will provide creative guidance to global brands such as Skype, BUPA, Play.com and British Airways.

For the past twelve months Gavin has been working as Interactive Creative Director at Wieden + Kennedy. Prior to this Gavin and Gemma worked together at Agency Republic where as Executive Creative Director and Creative Director respectively they led the agency to win Marketing magazine’s Digital Agency of the Year in 2008.

Simon Gill, LBi’s Executive Creative Director, said: “We’re thrilled to have Gavin and Gemma join us. They have an enviable track record and are a fantastic addition to our UK creative team. Their appointment demonstrates our commitment to making LBi a renowned creative force, as we continue to put creativity at the heart of our blended offering across bought, owned and earned media for our clients.”

Anil Pillai, LBi’s UK Chief Executive, said: “Already 2012 is shaping up to be a great year for LBi with a host of exciting client opportunities on the horizon. Gavin and Gemma are both great characters and will be central to our constantly evolving agency culture.”

Gavin and Gemma added: “We’re really excited to be taking on this new challenge as LBi embarks on the next stage of its journey. We’re also especially happy to be teaming up again.”

LBi’s creative team has grown by over 20% over the last year. During 2011 LBi produced a raft of award-winning work for clients including Coca-Cola, Lloyds, Sony Ericsson, Peroni and Virgin Atlantic.

Contact

Gareth Jones
+44 (0) 207 063 6263
gareth.jones@lbi.com

Tags: agency republic, British Airways, bupa, creative department, Creative Director, gavin gordon-rogers, gemma butler, play.com, Skype, wieden + kennedy, Wieden and Kennedy

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LBi hires Fern Miller as head of planning for EMEA

Posted by Calvin Lau December 5th, 2011

London: Global digital marketing and technology agency LBi has appointed Fern Miller as Head of Planning for EMEA.

Miller joins LBi from creative agency Karmarama where she was a Planning Director working for brands including the BBC, lastminute.com, Age UK and Unilever. Miller brings 15 years of agency planning experience to her new role including senior positions at DLKW, JWT and Delaney Fletcher Bozell.

Miller’s appointment reflects LBi’s continued commitment to seeking out the very best people to support and grow the business. The global digital marketing and technology agency is ramping up its drive to recruit a diverse range of talent in response to increasingly sophiticated client briefs.

In her newly created role Miller will work to provide direction and input to LBi’s UK strategy and planning teams. She will also help shape the agency’s offering in key European markets.

Jonthan Isaac, Global Planning Director at LBi, said: “’We’re thrilled to have Fern join LBi – she’s a fantastic planner who will inspire the whole agency to more creative, more effective solutions. Also, she very recently got married in an Elvis costume which is all the proof we need that she’ll fit right in.”

Throughout her career Miller has worked as lead creative strategist on a series of high-profile campaigns in the Banking, FMCG, Charity and Retail sectors. She is experienced at co-ordinated teams across a range of on and offline channels to
achieve outstanding results for clients.

Miller said: “My new colleagues at LBi are an unusual bunch – in that they don’t just see the future, they make it happen. I can’t wait to get stuck in.”

- ENDS -

Media Enquiries:
Tim Banks
infomob PR
tim@infomob.co.uk
+44 (0) 7771 512 057

Tags: Age UK, bbc, emea, Fern Miller, head of planning, Karmarama, lastminute.com, planning, planning director, Unilever

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LBi steps up plans for The Rave 2011

Posted by Calvin Lau November 9th, 2011

London: Following the success of last year’s extravaganza, marketing and technology agency, LBi is throwing another spectacular Rave at its London HQ on Brick Lane on Thursday 24th November from 7pm onwards.

Last year’s Rave attracted more than 2,000 digital party people from 80 of the UK’s finest agencies and industry publications including Campaign, Contagious, Creative Review, Marketing, NMA, The Guardian, The Independent and more. It was widely lauded as the agency party of the decade!  This year LBi is taking the volume up a few more notches with two floors of superstar DJs, free bars, live acts, crazy light shows and much, much more.

Open to anyone connected to the digital industry, the Rave – now in its third year -promises to be another wild celebration of all that is great about the UK’s agencies, their people and their creative edge.

It has taken just one day for the first batch of tickets to be snapped up but don’t worry, we’ll be making more available over the coming days – be sure to follow our Twitter feed and #lbirave or like our Facebook page for more information. Here’s some photos of last year’s rave to give you a flava. Were you there?

Anil Pillai, UK CEO at LBi said: “As agencies we all work our socks off to make the UK a leading hotbed of digital creativity. It’s time to acknowledge this effort and give something back to all those that make it happen. The Rave is not for brands. It’s for agencies. Come, enjoy, be merry, be foolish and throw your best shapes in Old Truman.”

Want to come? Follow us, tell your mates, dust off your dancing shoes and get practicing some rug cutting moves.  But be quick.

@lbiLondon
#LBiRave
facebook.com/lbilondon

NB: The LBi Rave is an industry event for those working in the Digital Agency sector – it’s our way of cutting loose from all the pixels, terabytes and gigaflops for one night only. We reserve the right of admission.

Tags: adconion, adobe, Digital Agency, incentivated, industry party, inoapps, LBi Rave, rave, Right Now, Windows Phone

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LBi tops Marketing magazine’s digital league table for the second year running

Posted by Calvin Lau October 28th, 2011

New blue-chip clients, significant hires and blending a first class creative and  technology service contributes to strong business growth

London: Global digital marketing and technology agency, LBi, has again topped the annual Marketing magazine digital agency league table.  Based on turnover, financial growth (benchmarked against 2010) and expansion in terms of staff and also the acquisition of new digital skills, the league is universally recognised as a clear indication of agency performance in the UK.

With mixed market conditions prevailing, LBi has bucked the trend and pitched and won some major accounts throughout 2011 including:  America’s Cup, ASDA, Coca Cola (NWEN), Coca-Cola (Global Olympics), Logica, Pruhealth, SABMiller, (Peroni, Grolsch and Kozel), Sony Ericsson, Lastminute.com, and Choice Hotels.  The agency has also grown organic revenue year-on-year by 17% from existing clients including: BT, Barclays, Lloyds TSB, Marks & Spencer and Virgin Atlantic and Starwood.

LBi also significantly grew its skill base with the acquisition of bigmoutmedia in 2010 which has led to new opportunities in SEO, social search, display and affiliate marketing.

In line with this expansion LBi has grown its personnel in over 25 departments with 100 new hires, taking the UK total to 545.  It has also continued to grow its core services and 2011 has seen the agency develop expert teams around Content Strategy, Branded Content and Mobile.

Anil Pillai, CEO, LBi UK said: “The digital industry in the UK continues to grow and innovate and LBi is clearly helping to lead this particular charge.  This year we’ve spent a lot of time galavanising our blended approach to technology, creativity and marketing by making significant hires, growing our talented teams and broadening our core services which has helped strengthen our position in the market.

“Looking ahead, the next year is already shaping up to be an iconicyear with our clients really grasping our blended offer and asking us what’s next for  their business.”  We have some awesome products launching in 2012 across household brands, many of who have a stake in the 2012 Olympics.  Our partnerships with top clients are flourishing. our mobile offering is maturing rapidly, we have significant new hires across departments and many new business prospects set for what is set to be another exciting year for LBi”.

Tags: agency leagues, asda, Barclays, BT, Chocie Hotels, coca cola, digital marketing, lastminute.com, Lloyds TSB, logica, marketing, Marks & Spencer, pruhealth, SABMiller, Sony Ercsson, Starbook

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