LBi London

Honda selects LBi to revamp its pan-European digital presence

Posted by Calvin Lau April 12th, 2012

- appointment will see LBi re-imagine the motor manufacturer’s digital future

London: Honda Motor Europe has appointed global marketing and technology agency LBi to revamp its online customer experience across multiple European territories.

Following a competitive pitch process, the agency has been selected to relaunch Honda’s online presence in 22 markets across Europe. LBi’s unique blend of strategy, creativity, technology and user-experience will be harnessed to deliver a state-of-the-art customer engagement platform that will help equip Honda for its digital future.

The twelve-month strategic partnership will see LBi and Honda’s teams work in close collaboration to devise and implement a user-centric, technologically advanced and visually stunning digital experience that will allow customers to engage with the Honda product range spanning cars, motorbikes and power equipment.

The customer engagement platform will feature a number of next generation digital tools aimed at engaging and empowering consumers in the decision-making cycle.

Jon Gibson, European Digital Marketing Manager at Honda, said: ”LBi outshone the competition with their clear and inspiring vision of how we can best harness digital channels to build business value. LBi’s track record of delivery is exemplary and we look forward to our working partnership.”

Anil Pillai, UK Chief Executive of LBi, added: “We’re incredibly excited to be embarking on this journey with Honda, not least because culturally there is a incredibly strong fit between our two organisations.
The team at LBi have done a fantastic job of aligning our strategic goals to deliver the best possible outcome for Honda.”

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Media Enquiries
Gareth Jones
Global Brand & Marketing Director
LBi
gareth.jones@lbi.com
+44 (0) 7794 624 147

Tags: automotive, autos, customer engagement, global marketing, honda

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LBi picks up Guardian MEGA Award for Motilo social commerce site

Posted by Calvin Lau March 26th, 2012

- shop together experience honoured in The Digital Innovation category

London: Global marketing and technology agency LBi has picked up a prestigious Guardian MEGA Award in the category Best New Website, for its stand-out work with online shopping community, Motilo.

The social commerce site, created by LBi, allows users to hook up with friends for an online shopping trip, interact with each other and browse and buy top fashion brands, in real time.

With an illustrious panel of judges including senior Guardian journalists and industry influencers, the MEGA Awards recognise and reward those that are harnessing the increasing relevance of technology in media.

Julian Cross, Associate Creative Director at LBi, said: “This is a fantastic win for LBi that really shows what can be achieved when our creative and technology teams work together so closely. It’s great to see all of this hard work and dedication recognised.”

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Tags: best new website, innovation, mega awards, motillo, online shopping, Social Commerce, The Guardian

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LBi wins Etihad Airways global digital strategy and media account

Posted by Calvin Lau January 31st, 2012

London: Global marketing and technology agency, LBi, has been selected to manage the global digital media strategy, search and affiliate marketing account for Etihad Airways, following a global agency review.

The selection will enable LBi to extend its existing relationship with Etihad Airways and work with the airline to link bought, owned and earned media to power customer journeys in a way that no other agency can.

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “Etihad Airways is the fastest growing airline in the history of commercial aviation, so we sought out media agencies that can not only keep up with our pace of growth, but also help us bring our brand to a global audience in a more innovative and effective way.

“This is the first time we have split our ATL and digital media into separate contracts, which we elected to do simply to ensure that we are able to best leverage specialist agency strengths.”

Laurent Ezekiel, worldwide client services director, LBi, added: “Having partnered with Etihad since 2008 we are absolutely delighted by this appointment, which feels like a natural extension of our relationship, while underpinning our growth in the region under the guidance of MENA MD Amy McFarling.

“With the calibre of agencies in Etihad’s review process, our success is yet more evidence that our blended proposition is working and a point of difference in the market.”

MediaCom has been selected to manage above-the-line media planning and buying, with both agencies servicing the account globally from Abu Dhabi.

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About LBi

LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business – and then we take them there. Along with our media arm bigmouthmedia we define and execute transformational digital strategies for clients including BT, Coca-Cola, E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic.

Across our 26 offices in 18 countries, there are more than 1,900 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organisations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them. www.lbi.co.uk

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LBi appoints creative directors Gavin Gordon-Rogers and Gemma Butler

Posted by Calvin Lau January 16th, 2012

London: Global marketing and technology agency, LBi, is expanding its creative department with the appointment of Gavin Gordon-Rogers and Gemma Butler as creative directors.

The hires strengthen LBi’s creative leadership and reflect an increase in demand for the agency’s blended approach to digital marketing.

Based in the agency’s Edinburgh office, Gavin and Gemma will be tasked with bringing their creative flare to LBi’s media arm, bigmouthmedia. They will provide creative guidance to global brands such as Skype, BUPA, Play.com and British Airways.

For the past twelve months Gavin has been working as Interactive Creative Director at Wieden + Kennedy. Prior to this Gavin and Gemma worked together at Agency Republic where as Executive Creative Director and Creative Director respectively they led the agency to win Marketing magazine’s Digital Agency of the Year in 2008.

Simon Gill, LBi’s Executive Creative Director, said: “We’re thrilled to have Gavin and Gemma join us. They have an enviable track record and are a fantastic addition to our UK creative team. Their appointment demonstrates our commitment to making LBi a renowned creative force, as we continue to put creativity at the heart of our blended offering across bought, owned and earned media for our clients.”

Anil Pillai, LBi’s UK Chief Executive, said: “Already 2012 is shaping up to be a great year for LBi with a host of exciting client opportunities on the horizon. Gavin and Gemma are both great characters and will be central to our constantly evolving agency culture.”

Gavin and Gemma added: “We’re really excited to be taking on this new challenge as LBi embarks on the next stage of its journey. We’re also especially happy to be teaming up again.”

LBi’s creative team has grown by over 20% over the last year. During 2011 LBi produced a raft of award-winning work for clients including Coca-Cola, Lloyds, Sony Ericsson, Peroni and Virgin Atlantic.

Contact

Gareth Jones
+44 (0) 207 063 6263
gareth.jones@lbi.com

Tags: agency republic, British Airways, bupa, creative department, Creative Director, gavin gordon-rogers, gemma butler, play.com, Skype, wieden + kennedy, Wieden and Kennedy

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