A Christmas collaboration
The Relationship
Ah Christmas, a time of coming together, celebration, music and loving thy neighbour just that little bit more.
At LBi, we thought we'd take this to heart, and ask ourselves to mark Christmas through our core value of collaboration.
The Work
Mobile Mobile, a massive sculpture made of re-cycled mobile phones that plays Choir of the Bells when you tweet it. You can also play the blighter live like a great big circular piano gizmo thing.
Mobile Mobile is a joyous seasonal story of upcycling* using old phones and collaboration.
Following an agency-wide mobile phone upgrade, an idea was hatched to re-cycle the phones in the form of an interactive sculpture. Essentially each phone is assigned a tone and is individually addressed by a computer to play the jingle or whatever the qwerty keyboard wants it to do.
The Outcome
Our COO not normally the most frivolous of elves, got in touch with his inner Joseph and painstakingly sawed out the giant plywood polo from which all the re-cycled phones now hang. One of our colleagues in finance with piano skills played the midi file for the tune and the lads in IT took time out from turning it off and turning it on again to figure out the complexities of making all the kit work. And an army of agency staffers from designers and writers, to the facilities team and our managed services hosting heroes got together to hoist the beast up in our lobby. You might call it the hive mind of the agency. For us it's just the way we work and a lovely way to celebrate the end of another great year.
View more of the making of Mobile Mobile on ning
Watch the making of Mobile Mobile on YouTube
* Upcycling is a component of sustainability in which waste materials are used to provide new products.
ShishhoOshh… » Blog Archive » LBi Xmas mobile tree says:
December 11, 2009
[...] …and read… http://www.lbi.co.uk/our-work/a-christmas-collaboration/ [...]
19Dayz Clip » A Christmas collaboration says:
December 16, 2009
[...] A Christmas collaboration « LBi – Lost Boys international [...]
Lorraine Wells says:
December 20, 2009
- wish you were Lost Boys (& Girls) and I was young enough to move to the UK and apply for a job!!! Love the way your mind works!
Matt says:
December 21, 2009
Wow, this is a truly inventive and clever project! You guys really put your expertise to use for something cool…congrats!
A Christmas tune « “Pop” says:
December 21, 2009
[...] LBi’s website: http://www.lbi.co.uk/our-work/a-christmas-collaboration/ [...]
Stephan says:
December 22, 2009
Cool project, i’ve played Elements of Life from Tiesto a couple times in a row on the mobiles
christmas goodness « eunoia says:
December 22, 2009
[...] christmas goodness i’ve been very busy at the moment so been neglecting the old blogoshere. one of the things i’ve been beavering away at it an internal christmas project at work. we wanted to do something a bit different with the christmas decoration in the LBi reception so took over! (a case study can be seen on the LBi website) [...]
Mobile mobile: concerto natalizio per cellulari - Noantri says:
December 23, 2009
[...] ben riuscito di riciclaggio creativo. L’idea è nata quando l’agenzia inglese LBi si è ritrovata a dover smaltire decine di vecchi cellulari aziendali: perchè non farne qualcosa [...]
Planner Reads » Blog Archive » Goodbye 2009 says:
December 31, 2009
[...] that in amongst all the awful agency christmas videos (why?) I missed this festive charmer from LBi. Fifty old agency cell phones upcycled to form an interactive art installation that you can play [...]
ÉchoGraphique // says:
December 31, 2009
[...] par Lost Boys International, Mobile Mobile est une surprenante installation artistique conçue à partir de 50 téléphones [...]
Mobile Mobile says:
January 5, 2010
[...] tinhamos apresentado um conceito similar através de uma publicidade da Vodafone. Concebida por Lost Boys Internacional, Mobile Mobile é uma instalação artística e sonora criada a partir de 50 telefones usados para [...]
Advurt » Mobile Mobile says:
January 12, 2010
[...] loves a thick juicy steakAd vurtYou are readingDecember 31, 2009Mobile MobileLBi made the best Christmasy thingie this year.Leave your commentPlease be polite. You can use these [...]