Driving drivers to easyCar
The Relationship
We were hired in the fourth quarter of 2008 to run easyCar’s natural search optimisation across key markets (France and the UK). Search Engine Optimisation (SEO) has become a fundamental part of easyCar's marketing strategy over the last 12 months as their paid-for channels have become less profitable due to increased competitor activity.
The Work
We delivered a technical site review to highlight key areas to address on the site and coupled this with a keyword strategy to identify which terms would enable us to drive a significant volume of relevant traffic to the site.
The Outcome
Within ten months we have achieved position one for the search strings [car hire] and [car rental], resulting in a 40% uplift in traffic. Our SEO team has become an extension to easyCar’s internal team, working closely together to ensure our recommendations can be implemented to deliver maximum effect.
