Amsterdam

Anne Frank: The Secret Annex Online

Posted by Sinead Doyle June 11th, 2010

The LBi Lost Boys in Amsterdam have been hard at work keeping the memory of Anne Frank alive. As part of the official 50th anniversary celebration of the Anne Frank House, LBi developed a 3D version of the famous house at Prinsengracht 263 where Anne and her family lived for two years. The Secret Annex Online is part of the new Anne Frank website, and allows visitors to take a virtual tour of the annex.

Explore the Secret Annexe with a 3D map

The attic of the Secret Annex

The microsite is full of richly descriptive video clips, telling the story of Anne Frank through diary excerpts and archived witness reports. The English voice-overs are by Tamsin Grieg and Ellie Kendrick, both of whom were involved in the 2009 BBC series “The Diary of Anne Frank”. Atmospheric music was kindly provided by Mark Isham, the American Grammy and Emmy Award-winning composer perhaps best known for his work on ‘Crash’ and ‘A River Runs Through It’.

To spread the story of Anne Frank through social media channels, there is also a Facebook app. Selected quotes from Anne’s diary can be posted to your profile weekly or monthly, spreading her words of inspiration.

Spread Anne Frank's words on Facebook

The Secret Annex Online is Web Pick of the Week on Commarts, and Site of the Day on FWA (Favourite Website Awards).

Tags: 3D tour, Amsterdam, Anne Frank, Commarts, Diary of Anne Frank, Ellie Kendrick, Facebook, Facebook app, Facebook application, Favourite Website Awards, FWA, interactive, LBi, LBi Lost Boys, LBi Netherlands, Mark Isham, microsite, Netherlands, Pick of the Week, Secret Annex, Secret Annex Online, Site of the Day, Social Media, Tamsin Grieg, virtual tour

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LBi’s SYRUP wins ‘International people’s voice award’ at the WEBBY’s

Posted by Laura JB May 11th, 2009

Syrup’s Hello FRA campaign is this years People’s Voice Award Winner in Interactive Advertising at the 13th Annual Webby Awards.

Hailed as the “Internets highest honour” by the New York Times, 500,000 people voted for their favourite websites, videos and ads. Syrup Stockholm will pick up their award in New York on 8th June, fans will be able to watch the ceremony, including Syrup’s ‘5 word only’ speech via YouTube.

Hello FRA is the campaign that introduced digital disobedience to the net. In spring 2008, the Swedish government proposed a new law that makes mass-surveillance of e-mail-traffic, sms, phones, etc. possible of Swedes without suspicions of illegal activity. With the campaign Hello FRA, the little independent newspaper Fria Tidningen, gave people the opportunity to sabotage the new law and join the fight.

Syrup created a simple standard text that people can put in their e-mails that makes FRA’s computerized search programs react. This will make the FRA’s digital e-mail filters busy analyzing ordinary e-mails, and will make their million-dollar investment worthless. With a simple mail signature people can spread the word through their daily mail communication. The text can be changed randomly with different “dangerous” trigger words. Without any media investment, the campaign spread instantly,, e-mail to e-mail and blog to blog.

Fredrik Lundgren, Creative Director at Syrup, “The beauty of the campaign is that it shows that people wish to be part of the message. A very simple way to use the social functions on the net and give people a tool to express their view”.

Jonas Sandström, marketing director at Fria Tidningen, “The first time I got an email with a Hello FRA-signature in my mailbox from an outside contact; I realized the extent of the campaign.”

The 13th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states.

Tags: Amsterdam, award-winning, campaign, ePr, event, LBi Group, Syrup, Vodafone

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Anne Frank: The Secret Annex Online

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