Awards

LBi sweeps board at Digital Impact Awards and is named Agency of the Year 2011

London: LBi, the global marketing and technology agency, last night picked up six awards including the inaugural Agency of The Year Award, as the industry turned out in force at the Digital Impact Awards ceremony, held at the The Grange St Pauls Hotel, London.

Judged by a panel of leading digital experts and brand marketers, the Digital Impact Awards, in conjunction with Communicate Magazine, recognise, benchmark and celebrate excellence in digital stakeholder communications LBi’s winning awards include gold for ‘Best use of digital – utilities’ for the energy giant E.on, Silver for ‘Best community development’  for Hendrick’s Gin and ‘Best Intranet’  for National Grid.

LBi also took bronze in the ‘Best use of existing social media platforms/sites’ category for its Brawling Billboard charity campaign, while media arm bigmouthmedia claimed the gold for ‘Best SEO for corporate communications’, for its successful campaign with luxury resort and hotel operator Jumierah.

Anil Pillai, CEO of LBi UK said: “It’s always fantastic to see the great digital work our industry produces recognised at the highest level. For LBi to win awards across the board is testament to the passion, dedication and creativity of our staff, in delivering outstanding work that builds value for our clients”

Lyndsay Menzies, CMO, LBi added: “It is a fantastic achievement demonstrating the hard work that goes on behind the scenes by all involved in the company. We are constantly striving to be the best in this industry and will continue to work hard in creating the most innovative, effective and creative campaigns for our clients in order to stay ahead of the curve.”

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Social Buzz Shortlist

We’ve been shortlisted in the upcoming Social Buzz Awards for 4 pieces of work. And naturally we’re proper chuffed. The work in the spotlight is as follows:

  • Our Social Media Week recruitment experiment – Tweet of the Week
  • A combination of brawn, billboard, facebook and Help for Heroes – The Brawling Billboard
  • Something to do with a selection of beards, a 100km walk and Oxfam – Man Walks into a Barber Shop
  • Giving Gin lovers a series of special treat (what you might call Social CRM) – Hendricks Curiostorium

We’ll be crossing our fingers and hoping we come up trumps when the winners are announced on the 1st December.

In the mean time the judges have presented a few notes on the entries and have done some crystal ball gazing on what the trends might be. The following presentation for SlideShare raises some interesting points. Notably that social will be done in-house and social ROI will become increasingly important. We’re in agreement over the later point, but see a joint role for social going forwards, especially with regards to blending varied disciplines to provide extra expertise. Take a read and see if you agree.

2011 Social Buzz Awards – Observations From The Judging Process

The presentation also provides some tips for entering awards and echoes many of the points made in the short film created for this years BIMA awards.

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Blades Awards 2011 — Infi-Knit Success!

We’re ecstatic to announce that our work with Macmillan Cancer Support, the Infi-Knit, won the Blades Award 2011 in the Not for Profit category. We faced some stiff competition from BMB, Reading Room, Adjust Your Set, Kanoti and Nonsense.

The Infi-Knit was a campaign rolled out this winter to raise the profile of ‘fuel poverty’ amongst the UK public and politicians by knitting a giant wooly petition that was dropped off in front of parliament. You can find out more on Macmillan Cancer Support’s site.

Big kudos to the whole team and everyone involved, including Creatives Emil Rydberg and Thea Hamren, seen below posing with the well-deserved trophy. Congratulations!

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LBi gets nod in Digital Impact Awards


We’re excited to be shortlisted in 4 categories for the Digital Impact Awards 2011. Our work for Hendricks Gin, E.ON, National Grid and our Brawling Billboard fundraising effort all got the nod from a judging panel of digital consultants, academics and comms professionals.

Kudos to all the teams involved and best of luck at the awards ceremony in October!

Hendrick’s Gin ‘The Curiositorium’
E.ON ‘Energy Fit’

 

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.net Magazine Awards: Vote for LBi!

We’re excited to be shortlisted for Agency of the Year in The .net Magazine Awards 2011!

The award picks out the best in the world of web as seen by designers and developers and now we need your help in the public voting stage to get LBi in front of the judging panel.

If you’d like to show us some love, check out the .net Magazine Awards and vote now!

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