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Weekly Social Media Update

Utenos ‘Friday’ Beer

Lithuanian beer producer Utenos recently created a new beer that had everything – new ingredients, a new bottle, but they forgot one important thing, a name. This obvious oversight was however intentional, as a campaign asking consumers to name the beer was coupled with the product release.

The campaign ran online and offline with consumers being asked to vote on the Utenos website. After a lot of press and conversation on social networks it was an internet viral that influenced the name choice, as Rebecca Black’s song ‘Friday’ became the most voted name. Giving the consumer a say was a brave move, but luckily it had paid off – as we all know beer and Friday’s go well together. The campaign gained votes from all around the world with 17,000 in total, helping to drive trial of the product in the process.

‘It’s Rutting Season’ Ted Baker

Last week the fashion retailer Ted Baker launched a Facebook campaign called ‘It’s Rutting Season’.
The campaign starts offline in Ted Baker stores, as shoppers are asked to pose in the latest Ted Baker clothes wearing stag or doe masks – to symbolise the new Autumn collection apparently.

The shoppers are photographed by selected fashion bloggers using Instagram, with the photos uploaded to the Ted Baker Facebook Page in realtime. The photo with the most ‘likes’ on the Ted Baker page can then win the shopper turned model a £500 Ted Baker voucher. Take a look at the Rutting gallery!

YouTube Space Lab

YouTube has partnered with technology company Lenovo and space agencies, including NASA, to launch a space education initiative called YouTube Space Lab. The project invites 14 – 18 year old students in America to design a science experiment that will be conducted in space and streamed live back down to earth.

Students must submit a two minute video explaining their experiment and could win a trip to Japan to watch their experiment launch off. The entries that make it to the final will be judged by Stephen Hawking and ESA astronaut Frank De Winne among others. Check out the initiative here.

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Snatching Defeat From The Jaws of Victory

So last night we held the LBi Tech Department Quiz. It was a well attended affair with over fifty of the company’s biggest brains battling it out for the glory. To the poor sods that couldn’t come because they had too much “work”, you missed out. Better time management next time please.

Kicking Off Proceedings

Brett’s team, The Orsborn Identity, led from the start to the almost finish. Sadly, they decided they were too clever to even bother answering the MacAulay round, and as a result dropped from clear first to 5th. So they won The Idiot Award for Grabbing Defeat From the Jaws Of Victory.

The final scores were:

  • 65 – Carvill’s cavaliers
  • 65 – Tian and the Validators
  • 62 – George’s Cosmic Treasure Hunt
  • 59 – Raul’s Regular Expressions
  • 58 – The Orsborn Identity
  • 57 – Bahar’s Brainy Boozers
  • 42 – Phil’s Testing Titans

Congrats to Paul Carvill and Tian Yuan for leading their teams to victory. For those that want to join in the fun, see the pictures from the Spot The Techie round – click the image for a bigger version.

Can You Name The Techies

Finally, the group that won the Late Drinking Award were the Technical Architects, many of whom can be seen in the picture below. It might be a coincidence, but five (yes five) of the people in the photo below are also in the Spot The Techie competition above. Maybe that helps. And Tom B, I hope your head is feeling better by now.

The Tech Architects Win The Drinking

The Idiot Award for Grabbing Defeat From the Jaws Of Victory

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EPiServer In The News

Beer at the Partner Day

The LBi EPiServer Team attended the EPiServer Day in force. Along for the ride were Ryan Slade, Jonathan Menzies-Smith, Bahareh Boostani, Akinola Babatope and Jon Marks. Anil participated in the Revolution Magazine Round Table, and Sarah and Imogen made sure he didn’t get lost.

A few new products were showcased, including the much anticipated EPiServer 6. The EPiServer Team also announced their new marketing tool, Marketing Arena, which provides facilities to draw potential customers to websites, as well as EPiServer Relate+, which provide developers the capability to develop online social communities.

Not only did we learn a lot that day, we also had some fun and a few beers. Akinola and Ryan raided the ice cream booth at the restaurant (don’t worry, It was free). Then later on that night Jon and Ryan had more than a few drinks with the EPiServer and ImageVault Team.

LBi-on-EPiServer-Day

And EPiServer Loves LBi

Last month, the EPiServer Development team all became film stars. EPiServer came into our office and made this beautiful movie:

Reminder Of Our Projects

For those that didn’t know, here are some of the recent LBi EPiServer Projects.

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Friday fun #17

Another one of those, not quite the normal Friday fun but this definitely happened on a Friday posts. Our various technical teams decided to hold a brew off and LAN party as part of our one up-man-ship series.

From the magic keyboard of Big JR: The beer brewing competition drew an eager crowd, keen to test the age old adage of being able to organise a particular activity in a brewery. And also to watch the faces our esteemed judges as they tasted the various potions on offer. Trevor took it all in his stride, using his poker face to good effect but Amy had more trouble concealing the really foul tasting ones as she spat out at least 4.

ff-17-beer-tastings

The beer tasting was scored with the following criteria:

1. Aroma – looking for bitter, sweet, salty or sour. Has it taken on the a malty sweet caramel-like quality or a more spicy, piney odour of the hops? Does it smell good enough to drink?

2. Appearance – looking for colour, clarity and head retention. No particular colour is better than another but does it have charm and personality? Any beer should be able to form and hold a head, even if it is little and held briefly.

3. Taste – The result of aroma and taste is flavour. We are open minded about the range of tastes of homebrew beers but are looking for the way it feels in your mouth. Is it rubbery because the yeast stayed too long during fermentation or sour due to bacterial contamination. Is it pleasant to drink?

4. Aftertaste – this depends on personal preference and with 3 judges a balanced view will be formed. Is it dry, sweet, lingers or is gone quickly. The aftertaste will normally amplify the good and bad qualities of a beer.

5. And finally… to judge the tag line for your beer.

The joint winners romped in with 35 points:
Not London Pride – a “very professional presentation“, including capped, boxed and labelled bottles and Badly Behaved Babes “an excellent all round beer

Other beer names and comments included: the predictable Brewers Droop being very bitter but not unpleasant, CSDM Crystal smelling like a car closed for a while, Swine Brew, Agarmeister tasting like vegemite. With the following two bringing up the rear: Alans Dashboard tasting like a flip-flop and Loopy Juice smelling like a combination of babies nappies and puke.

Once the beers had been judged those brave enough to drink the home brew ‘got on it’, while everyone else got involved with the LAN party, shooting and fragging away. It was welcome to all-comers with ‘bouncy castle rules’ in play (apparently…) of jump on, have fun, jump off, feel sick.

ff-17-frag-fest

Is this enough evidence to suggest LBi can in fact organise some kind piss up in a brewery? Quite clearly yes based on previous parties, but perhaps not with its own home brew beer.

Following the official review, there was much banter back from our creative department who are always looking for a line to corrupt…

with lots of people fagging each other” – Is that how you get a good froth?
installation in the basement for a lunch time frag-fests” …lost my appetite

Leading to an inquisitive:
And then swapped joysticks? Weird stuff going on in that basement.
Apparently some pervert had auto-fire switched on!

Further pictorial evidence can be found here.

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