LBiQ

Weekly Social Media Update

Google to Launch Facebook Rival

Rumours abound that Google is developing a new social network to rival Facebook – Google Me. No hard evidence as yet, but it’ll be interesting to see how Google plan to persuade users to migrate their existing social graphs.

Top 50 Branded Facebook Pages

Ignite’s updated ranking of the top 50 branded Facebook pages shows no change at the top of the table: Facebook, Starbucks, Coca Cola, YouTube, and Skittles hold the top five positions. Strong growth across all the top pages shows just how fierce competition is: “Each of the Top 5 grew by at least 100,000 fans this past weekend alone.”

The Rise of Fake PR

What started with @BPglobalPR could be blossoming into a new satirical trend. Thanks to Newsvetter for bringing @HeishmanFlill to my attention: the account spoofs traditional PR’s efforts to embrace social media. Visit the website for tasty new buzzwords and satisfyingly impenetrable jargon.

Instant Oil Spill

Giving BP a taste of their own medicine, the instant oil spill does exactly what it says on the tin. Stick the URL in front of any website, and an inky stain spreads across the browser. It’s a clever gimmick to raise awareness, developed by A Cleaner Future. Love the tag line: “That’s right, now you can have all the same disregard for the environment (albeit virtual) that big oil does every day! Why should they get to have all the fun?”

RSA Animate

It’s lovely to see an august institution like the RSA doing something innovative online: RSA Animate is a beautiful fusion of intelligent thought and amusing illustration. Well done to Cognitive Media.

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Google finally tackle Bloggers spam comment issues

Blogger has long been plagued by low-tech spam comments.

Given the recent firm stance on unearned links, it is refreshing to see that this is finally being addressed.

Anyone with a Blogspot blog will know that comment spam is rife within Blogger.

Whilst commenters’ names and any links in the comments had the attribute rel="nofollow, any blog which allowed anonymous commenting (which is a huge proportion of the blogs in the Blogger community) could easily be spammed.

Simply posting a comment and electing to use the ‘Nickname’ method of identifying themselves allowed spammers to enter a nickname such as <a href="http://blog.netrank.co.uk/">Search Engine Optimisation</a>, which would then be displayed as a clean, followable, PageRank passing link, thus: Search Engine Optimisation

As of this weekend this has been changed so that the nickname is displayed in full in plain text, for example: <a href="http://blog.netrank.co.uk/">Search Engine Optimisation</a>. Additionally this change has been implemented retroactively, so that existing spam links have also become plain text.

Whilst this is an excellent piece of news for ethical search professionals, I was going to write a nice post about the dual standards of Google today, based largely on this bug, and now I shall have to think of something else to write about.

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