www.art-home-electrolux.com/en/
The Relationship
In November 2008, following a two month pitch process, an exhausted and elated LBi team became digital and Customer Relationship Management (CRM) agency of record for the appliances giant across the whole of Europe. Winning the business involved CEO Ewen Sturgeon surfing down stairs on an ironing board, our brethren in Copenhagen sleeping rough in the office for weeks, and our Chief Creative Officer Chris Clarke almost missing the birth of his daughter. Isla Electrolux Clarke is doing well, and so is our relationship as we work with our clients to move from a reliance on broadcast to more narrowcast and experiential communications.
The Work
Behind the scenes we're engineering an innovative CRM platform designed to help Electrolux engage in the social web by managing thousands of consumer conversations. In the meantime we've also been working with Electrolux in France and events specialist Vaudoo to bring to life an amazing confluence of art, architecture, and food at the Palais De Tokyo. A dining experience like no other brings the brand to life, whilst social media activities and a dynamic site take the experience out to the web at large. For us, this is a Believable Brand at work. Not talking about the lifestyle attributes of the product, but delivering them for real.
The Outcome
One of our most diverse client engagements where all aspects of our full-service offering come together. What other agency can crack a big marketing idea and build a bespoke booking engine in three weeks? The Palais de Tokyo project is ongoing, but has already delivered incredible reach in France through social media and PR activity.
The Palais De Tokyo site has also been critically acclaimed by our peers as a great piece of design:
Tags: analytics, branding, client, comms, eCRM, electrolux, email marketing, ePr, media, web
Virgin Atlantic launch their new livery, and new brand
We’ve all have our heads down at LBi, working on Virgin Atlantic and integrating their new brand identity into our projects. Now we can finally shout about it, as Virgin Atlantic and Johnson Banks release a time-lapse video of the respray of the first plane in the new livery. On top of the obvious improvements to the logo, the paintwork features a number of pretty enlightened elements. Favourite is the genius insight from the VAA brand team that there are hudreds of thousands of youtube videos and pics uploaded every year of the view from the plane windows – including the wing tips. The winglets have now been repainted with the Virgin Atlantic logo, so that people inside (and their online networks) can be reminded the great airline they’re flying. Simple and genius stuff.
Check out the full video here:
Tags: branding, Johnson Banks, livery, respray, timelapse, Virgin Atlantic, YouTube
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