Posted by Imogen Thacker June 21st, 2010
On Sunday 20th June, LBi’s Chief Creative Officer, Chris Clarke and Lorenzo Wood, Chief Technology Officer, kicked off the 2010 Cannes Lions International Advertising Festival, Seminar programme.
“Newfound Powers: The Privatisation Of Social Engineering”
“Digital” is dying faster than anyone predicted. It’s been absorbed into the world at large as people’s behaviour changes en masse.
And given that most people have jobs to get on with, companies and brands are flooding the new marketplace with ways for people to share information and direct collective action.
This isn’t just tokenism. Research is already revealing how this new pervasiveness amplifies and reinforces prejudices and social divides. And what that means is that brands and their agencies are moving into the unregulated territory of privatised social engineering.
What are brands actually doing in all of this? Do they have a higher responsibility to shape society? This session presents LBi’s manifesto for leadership in the post-digital world.
Watch a brief clip of the seminar here
A post show interview can be also be watched here where Chris and Lorenzo discuss the idea behind their seminar and how they keep up with the fast pace of changing technology.
Laurent Ezekiel, LBi’s, Worldwide Client Services Director, will be chairing a workshop on Thursday 24th June in Cannes at 3pm on “The Quest for the Perfect Storm”. Also on the panel with Laurent, will be well known brands P&G and O2.
Tags: brands, Cannes, Cannes Lions 2010, Chris Clarke, LBi, LBi London, LBi UK, Lorenzo Wood, Social Media, Technology
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