BT Business

LBi shortlisted for NMA Effectiveness Awards

Our work for BT Tradespace and D&AD New Blood has been shortlisted in this years NMA Effectiveness awards.

BT Tradespace, shortlisted in the B2B Category, is an easy-to-use, all in one web platform for business. The campaign featured successful Tradespacers in their own home office environment, talking about how Tradespace gets them noticed.

With BT Tradespace, businesses can create their own website in minutes, including contact information, news, FAQs and e-commerce provision. BT Tradespace helps these businesses connect with their customers and sell their products and services. It helps business connect to other businesses, creating additional outlets for their products and services, foster partnerships and help build a strong network for of online traders who share learnings in the associated community area.

BT Tradespace

Tradespace: Get Noticed

D&AD New Blood, shortlisted in the Charity and Voluntary Sector, asked creative industry professionals to pledge their support to 2009′s graduates. It gained a fantastic response, with over 7,000 pledges to be there.

D&AD New Blood

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LBi launches BT Business

LBi and BT Business have provided a solution based boost to UK firms with the launch of a new technology and information site to speed efficiency and reduce costs in just one place. LBi and BT Business have announced the launch of a new technology and information site for BT Business, which is designed to help provide a boost to UK firms.

Featuring all of the information a business needs to work more efficiently and reduce costs in one place – without the need to leave the destination page, the site is designed to help users find the information, products and support they’re looking for more quickly and easily. Product collections have been grouped together according to ‘business needs’ to highlight the packages that can help firms control and cut costs. New features include single page product and service summaries, help widgets allowing customers to see how BT can support them in-life, plus forums where they can discuss the options with other firms and FAQs. The popular BT Business Insight site provides customers with the latest business news, guides, videos and white papers and, if customers want to speak to an advisor, the option to call or start a live web chat is available.

Bill Murphy, managing director, BT Business (http://business.bt.com) said: “We are very sensitive to the limited time owner-managers have to research and understand how to profit from new technologies and services. Time is even more precious in the current climate and our aim is to provide an effective overview of how to work more effectively and profitably.”

LBi managing director Anil Pillai “As an SME ourselves we understand the time pressures other SMEs are under, so we’ve relished the opportunity to create a service that delivers real value for them”.

The re-designed website is online now. For more details visit BT Insight http://insight.bt.com/articles/Were-improving-the-BT-Business-website/

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