LBi tops Marketing magazine’s digital league table for the second year running
New blue-chip clients, significant hires and blending a first class creative and technology service contributes to strong business growth
London: Global digital marketing and technology agency, LBi, has again topped the annual Marketing magazine digital agency league table. Based on turnover, financial growth (benchmarked against 2010) and expansion in terms of staff and also the acquisition of new digital skills, the league is universally recognised as a clear indication of agency performance in the UK.
With mixed market conditions prevailing, LBi has bucked the trend and pitched and won some major accounts throughout 2011 including: America’s Cup, ASDA, Coca Cola (NWEN), Coca-Cola (Global Olympics), Logica, Pruhealth, SABMiller, (Peroni, Grolsch and Kozel), Sony Ericsson, Lastminute.com, and Choice Hotels. The agency has also grown organic revenue year-on-year by 17% from existing clients including: BT, Barclays, Lloyds TSB, Marks & Spencer and Virgin Atlantic and Starwood.
LBi also significantly grew its skill base with the acquisition of bigmoutmedia in 2010 which has led to new opportunities in SEO, social search, display and affiliate marketing.
In line with this expansion LBi has grown its personnel in over 25 departments with 100 new hires, taking the UK total to 545. It has also continued to grow its core services and 2011 has seen the agency develop expert teams around Content Strategy, Branded Content and Mobile.
Anil Pillai, CEO, LBi UK said: “The digital industry in the UK continues to grow and innovate and LBi is clearly helping to lead this particular charge. This year we’ve spent a lot of time galavanising our blended approach to technology, creativity and marketing by making significant hires, growing our talented teams and broadening our core services which has helped strengthen our position in the market.
“Looking ahead, the next year is already shaping up to be an iconicyear with our clients really grasping our blended offer and asking us what’s next for their business.” We have some awesome products launching in 2012 across household brands, many of who have a stake in the 2012 Olympics. Our partnerships with top clients are flourishing. our mobile offering is maturing rapidly, we have significant new hires across departments and many new business prospects set for what is set to be another exciting year for LBi”.
Tags: agency leagues, asda, Barclays, BT, Chocie Hotels, coca cola, digital marketing, lastminute.com, Lloyds TSB, logica, marketing, Marks & Spencer, pruhealth, SABMiller, Sony Ercsson, Starbook
