LBi London

Favourite Cannes winners

Posted by Imogen Thacker July 1st, 2010

Chris Clarke’s view on this years winners at Cannes…

“Here’s a selection of some of my favourite Cannes winners. Lots of great technology creativity in there. There’s every reason to believe we will be there next year.

Grand Prix went to Fun Theory

http://www.adqualifier.com/cannes2010/thefuntheory/index.html

This is interesting as it’s an experiential / technology piece based on an interesting behavioural economics insight. It is absolutely something we ought to be able to do.

Interestingly it didn’t do as well at D&AD because others on the jury (not me) questioned it’s connection back to the brand.

This is good old fashioned beautiful digital craft for Wrangler:

http://www.kokokaka.com/demo/bluebell_ss10/

This is a really cool piece of technology thinking: A handwriting app. Got Gold.

http://www.pilothandwriting.com/cyberapp/

This is really more of the same from Crispin for Burger King. Another good example of their “show me the press release” thinking.

http://media.mdc-partners.com/awards/2010/video/BK_Someone_Special_Dollar_Holidays.mov

This is fantastic work for Samsung. Another example of a technology piece which we absolutely ought to be able to do:

http://www.samsungshakedown.com/competition/

Uniqlo are still making waves. Beautiful craft, but I find the app disappointing – getting images of Japanese ski resorts on a calandar day in June in London doesn’t seem that clever to me.

http://www.canneslions.com/work/cyber/entry.cfm?entryid=12627&award=99

These guys got Gold for their IKEA iphone app which lets you place catalogue items into your home:

http://www.canneslions.com/work/cyber/entry.cfm?entryid=6271&award=2

The already famous Boone Oakley You Tube annotations website won gold too:

http://www.canneslions.com/work/cyber/entry.cfm?entryid=3553&award=2

I like this too – by Allie who used to work at Oyster. Nice animation bringing to life what would otherwise be a boring UGC piece.

http://mccannny.com/Golden%20Grant/

And this is beautiful. Possibly the best “Crowd Sourced” piece I’ve ever seen

http://www.thejohnnycashproject.com

This is a good integrated digital idea powered by social media

http://www.anonymousagency.net/showroom/savethechildren/thelotteryoflife/

I’ll send some more out when I’ve been through them all”

Tags: Burger king, Cannes, Chris Clarke, D&AD, experiential, IKEA, LBi, LBi London, Oyster, samsung, Uniqlo, winners, Wrangler

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LBi opens Cannes Lions 2010

Posted by Imogen Thacker June 21st, 2010

On Sunday 20th June, LBi’s Chief Creative Officer, Chris Clarke and Lorenzo Wood, Chief Technology Officer, kicked off the 2010 Cannes Lions International Advertising Festival, Seminar programme.

“Newfound Powers: The Privatisation Of Social Engineering”

“Digital” is dying faster than anyone predicted. It’s been absorbed into the world at large as people’s behaviour changes en masse.

And given that most people have jobs to get on with, companies and brands are flooding the new marketplace with ways for people to share information and direct collective action.

This isn’t just tokenism. Research is already revealing how this new pervasiveness amplifies and reinforces prejudices and social divides. And what that means is that brands and their agencies are moving into the unregulated territory of privatised social engineering.

What are brands actually doing in all of this? Do they have a higher responsibility to shape society? This session presents LBi’s manifesto for leadership in the post-digital world.

Watch a brief clip of the seminar here

A post show interview can be also be watched here where Chris and Lorenzo discuss the idea behind their seminar and how they keep up with the fast pace of changing technology.

Laurent Ezekiel, LBi’s, Worldwide Client Services Director, will be chairing a workshop on Thursday 24th June in Cannes at 3pm on “The Quest for the Perfect Storm”. Also on the panel with Laurent, will be well known brands P&G and O2.

Tags: brands, Cannes, Cannes Lions 2010, Chris Clarke, LBi, LBi London, LBi UK, Lorenzo Wood, Social Media, Technology

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LBi opens Cannes

Posted by Laura JB March 27th, 2009

LBi’s Chief Creative Chris Clarke will kick off the Cannes Lions International Festival Seminar programme this year. ‘The Death of the Creative Director’ is scheduled for 10am on Sunday 21st June in the Debussy Theatre in Cannes. He will be speaking about how social marketing changes the creative skill set, and kills old notions of the role of Creative Director.

Clarke feels that marketing has changed forever.

It has moved from locally focused broadcast to global conversations, bringing with a need for more complex multilayered forms of marketing. When shouting is replaced with listening, the old egos don’t seem to make sense anymore. The consumer has taken control and now agencies must reach those consumers through their networks with clever tools, content and services which make a difference and improve people’s lives. Doing this effectively calls for collaboration, open-mindedness and a feel for technology. The traditional Creative Director is ill at ease in this new environment and we see many of them retreating into a deeply conservative mindset and a position of denial.

In his speech, Chris will explore some of these issues hoping to goad the industry into a more meaningful response to the new realities of marketing than we currently see in the advertising industry.

LBi is also proud to announce that Jonas Linell from LBi Denmark is on the Cyber Lions jury and that Laura Jordan-Bambach from LBi UK will be speaking at 10am on Thursday 25th at the Creative Social event.

Tags: Cannes, Chris Clarke, Creative Director, event, LBi Group, Lorenzo Wood, UK

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