LBi London

Creative Social Presents… The Internet Enabled Society comes to LBi

Posted by Calvin Lau August 11th, 2011

We always love to discuss and explore what’s next in tech, culture and media — and how it affects us all — so next month we’re excited to have the chance to do just that as Creative Social will be holding their next event right here in our Brick Lane space.

Chris Clarke, our Chief Creative Officer joins a panel of leading socials in CS Presents… The Internet Enabled Society. Here’s the line-up for the night:

• Chris Clarke, Chief Creative Officer, Lost Boys International – London
• Alistair Campbell, Executive Creative Director, Agency Republic
• Andy Sandoz, Creative Partner and Innovation Director, Work Club
• Tom Bazeley, Managing Partner, Lean Mean Fighting Machine.

‘The power of choice, Call a spade a spade. The more internet-enabled society becomes, the more advertisers can help people decide which lager, bleach, bet, soap powder, margarine, flight, entertainment and cider to buy’, along with ‘Culture and branded content, is this the privatisation of social engineering?’ Through to ‘Analytics for the planet’ and ‘The convenience revolution, Why the power of easy will change the way we think about everything’.

Provocative, funny, always informative, Creative Social Presents (#cspresents) is not to be missed!

For a sneak peek of what you’ll be in for here’s a round-up of the last event, The Internet, Used to be Fun. What happened?

Find out more at Creative Social’s blog, buy tickets (£15 for Early Bird with free drinks!) and see you there!

Tags: analytics, Chris Clarke, creative social, internet-enabled, marketing, social engineering, society

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LBi publishes ‘The Blended Future’ with Campaign magazine

Posted by Gareth Jones July 12th, 2011

12th July 2011: Leading agency sets out its strategic vision

LBi has partnered with Campaign magazine to publish ‘The Blended Future,’ an article outlining the agency’s strategic vision.

LBi Chief Creative Officer Chris Clarke and Director of Branded Content Graham Hodge

Appearing in Campaign’s ‘What Next in Digital’ supplement, ‘The Blended Future’ explains that in a world where consumers are increasingly demanding more from brands, any agency worth its salt needs a constantly evolving understanding of the possibilities technology enables.

Authored by LBi Chief Creative Officer Chris Clarke and Director of Branded Content Graham Hodge, ‘The Blended Future’ highlights that in order to deliver real innovation agencies need a special culture that is not conservative, change resistant or nostalgic for the past.

‘Blending allows us to take ideas from strategy and concept to launch and evaluation as quickly and effectively as possible – regardless of the specifics of the business challenge. Blending ensures we function as strategic partners, helping our clients decide what’s next and holding their hands on the journey,’ writes Clarke.

‘It’s not a complicated process. It’s about casting the right people and orchestrating their contributions so that the outcome takes a client further on their digital journey, delighting their customers on the way.’

‘The Blended Future’ concludes that thanks to the constantly changing media landscape the challenge for brands and agencies is less about forecasting what’s next and more about organising their businesses to be able to quickly adapt to change.

Campaign’s ‘What Next in Digital’ supplement also contains thought-pieces by a line up of other leading marketing agencies.

Here’s a video clip from campaignlive.co.uk featuring LBi’s Branded Content Director Graham Hodge talking about what’s next for the digital industry.

Read the full Blended Future article (PDF)

Related articles on campaign.co.uk
Digital learns to play a new role: Roundtable discussion

Tags: agencies, blending, Chris Clarke, client, creative, LBi London, marketing, Technology, work culture

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Sony Ericsson appoints LBi to handle online brand building for Xperia

Posted by Imogen Thacker June 7th, 2011

London 7th June 2011: Sony Ericsson has appointed LBi to the global digital agency roster for its Xperia range of smartphones.

Following a competitive five-way pitch process, LBi will devise and execute a multiplatform brand-building strategy promoting Sony Ericsson’s Xperia smartphones in key international markets, including the UK, Western Europe and North America.

The consumer engagement initiative will celebrate the importance of Xperia smartphones – including the recently launched Xperia PLAY handset –in creating twenty-first century entertainment experiences.

Commenting on the initiative James Young, Global Digital Marketing Manager at Sony Ericsson, said: “LBi is the perfect strategic partner to help us drive the awareness and desire for the Xperia brand across digital platforms while making it synonymous with world class entertainment experiences.”

Chris Clarke, LBi’s Chief Creative Officer, added: “During the pitch process we were really impressed by the vision within Sony Ericsson to get behind the new socially-driven rules of engagement in marketing. This is a client that really ‘gets it’ and wants an agency partner to help them push boundaries, building their brand in new and exciting ways.”

Sony Ericsson will continue to work with Dare on a range of global digital projects across the business.

Tags: Chris Clarke, LBi London, Sony Ericsson, Xperia

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Branded Content Event Coming Soon….

Posted by Imogen Thacker April 6th, 2011

EVENT ON THURSDAY 14TH APRIL 2011

Telling tales: brands and the art of storytelling

For centuries we’ve used stories to make sense of our world and share knowledge with those around us.

In spite of the introduction of the printing press, movies and cinema stories have always been one dimensional, linear experiences.

Now, however, thanks to the proliferation of new digital platforms, stories are becoming participatory, game-like and immersive adventures. Crucially, the most socially significant stories are currently being told by brands as much as anyone else.

LBi and C21 Media believe that this new mode of storytelling is transforming the advertising world, making it more important than ever for marketers to ensure their brand narrative is correct.

This interactive seminar brings together leading brands, content producers and intellectuals to explore this new paradigm – where businesses can live or die according to the quality of their stories.

LBi Chief Creative Officer Chris Clarke and Head of Branded Content Graham Hodge will introduce a line-up of very special guests including celebrated author of  The Art of Immersion – Frank Rose, Charlie Coleman – Executive Director at Walt Disney Company, Claire Heys – Director of Commercial Partnerships at Tiger Aspect, James Rawlings – founder of Hoot Comedy and Pijke Oostra – Global campaign Manager Philips CL.

For more information on our speakers please click here:

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When?

Thursday 14^th April 2011 3pm  – 6pm

What?

Seminars/drinks/networking

Where?

LBi London, Atlantis Building, Truman Brewery, 146 Brick Lane, London E1 6RU

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Tickets

This is strictly an invite only event but if you feel left out please email tellingtales@lbi.com and we’ll see if we can squeeze you in.

Tags: branded content, Brick Lane, Chris Clarke, Frank Rose, Graham Hodge, LBi, Wired

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