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LBi wins HIVE award for BT Business site redesign

Posted by Imogen Thacker April 29th, 2010

LBi has won a globally-distinguished Hive Award for Best Information Architecture for the redesign of BT’s Business website, http://business.bt.com. Judged by an internationally-renowned panel of experts, LBi was recognised for the organisation and optimisation of the site’s content.

With LBi input, BT Business’ information architecture has seen a 25% increase in broadband sales, a 75% increase in calls and line sales, and a 105% increase in domain and hosting sales. Traffic from natural search has also increased by 77%.

BT Business offers the UK’s 4.8 million-plus* SMEs more than 130 different business IT and communications products online. Ranging from start-ups to firms with 1,000 employees and some significantly larger, the market is diverse.

LBi redesigned the company’s site in 2009, moving from an online catalogue to an ecommerce vehicle. Using a detailed customer segmentation model, LBi insight was to design the site for an individual user rather than a business. The result has been a fresh site targeted at people rather than job titles.

Sarah Morris, director of User Experience at LBi says “This is a great win for us, in a category that is actually quite hard an area to differentiate. Information architecture is usually driven by the content and business requirements, so it’s great that, by utilising insights and by thinking about the taxonomy differently, we’ve been recognised for the creativity whilst at the same time meeting customers’ needs”.

Anil Pillai, Managing Director of LBi UK says “It is refreshing to win an award for User Experience – this is an area that contributes hugely to every project we do and is often not recognised as much as it should be. User Experience is the unsung hero of the industry. This is a renowned award and we are proud to have received it”.
* 4.8m private enterprises in the UK per the beginning of 2008 http://stats.berr.gov.uk/ed/sme/smestats2008-ukspr.pdf

Tags: BT, client, LBi, LBi London, LBi UK, UK, Web design

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The first ‘school’ search engine for Barratt Homes

Posted by Imogen Thacker April 14th, 2010

LBi have created and launched the first schools search engine for UK homebuilder Barratt, in partnership with The Good Schools Guide. This innovative search engine will help prospective home buyers research the best schools in any given area. This is a first within the house building sector.

According to customer research from Barratt, some 32 per cent of prospective homebuyers say that the proximity to a good school is an important factor when buying a new property. Using this type of research to create an innovative new addition to the search on the site was an absolute must. LBi recommended integrating the schools into the existing search to ensure the customer journey was as smooth as possible without interrupting their overall goal – to find a new home.

Visitors to www.barratthomes.co.uk add their location, postcode or the name of the development in which they are interested and then have the option of asking for more information on nearby schools. The Good Schools Guide provides data to generate a list of the nearest schools. Parents can filter by age-range (nursery, primary and secondary) or type (mainstream or special needs). By clicking on a school’s name parents can instantly access details such as the number of pupils and the percentages passing exams in English, Maths and Science as well as Key Stage 2 statistics. For those who want to find out more in depth information, the school’s website and contact details are also listed.

Ewen Sturgeon, CEO for LBi UK comments:
“Strategic customer centric thinking was the key ingredient to this projects success. We recommended using search in an innovative way to allow customers to really find the information they need to make an informed decision about their new home”.

Tags: client, press release

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