corporate
The Relationship
LBi has worked with Unilever since 2004, during which time we have redesigned Unilever.com to reflect the evolution of the corporate brand.
Our first challenge was to develop and implement a global corporate website strategy that would engage each audience with the right content at the right time. Additional objectives were to provide an effective switchboard to other Unilever corporate or brand sites, as well as a single framework, CMS and hosting solution.
The Work
Since then, we have continued to provide not just strategic support but also user experience, creative and technical expertise to Unilever’s Corporate Communications and IT teams. We help to support new site launches and maintain existing sites through a dedicated Support Team. They are on-call to provide advice to Unilever Site Editors and Corporate Communications in their use of the site and the CMS.
The Outcome
Our remit now covers over 50 websites across the world with approximately 40,000 pages in total, encompassing 22 languages and 86 countries. We have also produced a site that can work equally as well in emerging markets as it can in established markets (Uruguay vs United States). The strength and longevity of our relationship means that LBi has established a team with a shared vision and passion for Unilever. We feel that we have become a trusted and invaluable partner for Unilever, and are a retained client both for the support and maintenance and for strategy and ongoing evolution and development.
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