Creative Director

LBi appoints creative directors Gavin Gordon-Rogers and Gemma Butler

Posted by Calvin Lau January 16th, 2012

London: Global marketing and technology agency, LBi, is expanding its creative department with the appointment of Gavin Gordon-Rogers and Gemma Butler as creative directors.

The hires strengthen LBi’s creative leadership and reflect an increase in demand for the agency’s blended approach to digital marketing.

Based in the agency’s Edinburgh office, Gavin and Gemma will be tasked with bringing their creative flare to LBi’s media arm, bigmouthmedia. They will provide creative guidance to global brands such as Skype, BUPA, Play.com and British Airways.

For the past twelve months Gavin has been working as Interactive Creative Director at Wieden + Kennedy. Prior to this Gavin and Gemma worked together at Agency Republic where as Executive Creative Director and Creative Director respectively they led the agency to win Marketing magazine’s Digital Agency of the Year in 2008.

Simon Gill, LBi’s Executive Creative Director, said: “We’re thrilled to have Gavin and Gemma join us. They have an enviable track record and are a fantastic addition to our UK creative team. Their appointment demonstrates our commitment to making LBi a renowned creative force, as we continue to put creativity at the heart of our blended offering across bought, owned and earned media for our clients.”

Anil Pillai, LBi’s UK Chief Executive, said: “Already 2012 is shaping up to be a great year for LBi with a host of exciting client opportunities on the horizon. Gavin and Gemma are both great characters and will be central to our constantly evolving agency culture.”

Gavin and Gemma added: “We’re really excited to be taking on this new challenge as LBi embarks on the next stage of its journey. We’re also especially happy to be teaming up again.”

LBi’s creative team has grown by over 20% over the last year. During 2011 LBi produced a raft of award-winning work for clients including Coca-Cola, Lloyds, Sony Ericsson, Peroni and Virgin Atlantic.

Contact

Gareth Jones
+44 (0) 207 063 6263
gareth.jones@lbi.com

Tags: agency republic, British Airways, bupa, creative department, Creative Director, gavin gordon-rogers, gemma butler, play.com, Skype, wieden + kennedy, Wieden and Kennedy

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Getty Images spotlights LBi’s Laura Jordan-Bambach

Posted by Calvin Lau July 15th, 2011

Getty Images has posted its first ‘Spotlight on digital talent,’ series on YouTube and Facebook, featuring our Executive Creative Director Laura Jordan-Bambach.

Laura talks about working at LBi, drawing motivation from her morning walk in and finding inspiration from music and her Austrailian roots – all set to lots of pretty shots of the LBi offices and our East London surroundings.

Tags: Creative Director, digital talent, east london, getty images, infiknit, inspiration, Laura Jordan-Bambach, macmillian cancer support, motivation

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Cannt Skinny Cubs

Posted by Simon Gill June 22nd, 2011

Courtesy of Soup & Skive, Skinny Cubs comes to Cannt and Shoreditch High Street, with a competition for the creative Cinderellas left behind in Blighty.

We’ll be setting a 48 hour brief for young creatives, with entries judged by a panel of illustrious Creative Directors at the Cannt closing party at LBi on Friday night. There will also be a number of respected senior creatives doing book critiques and providing well seasoned advice.

There will also be free drinks (until the tokens run out) at the Cannt Gutter Bar – the Corbet Place, between Hanbury Road and Brick Lane.

Tags: brief, Cannt, Cannt Festival, Creative Director, skinny cubs

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LBi opens Cannes

Posted by Laura JB March 27th, 2009

LBi’s Chief Creative Chris Clarke will kick off the Cannes Lions International Festival Seminar programme this year. ‘The Death of the Creative Director’ is scheduled for 10am on Sunday 21st June in the Debussy Theatre in Cannes. He will be speaking about how social marketing changes the creative skill set, and kills old notions of the role of Creative Director.

Clarke feels that marketing has changed forever.

It has moved from locally focused broadcast to global conversations, bringing with a need for more complex multilayered forms of marketing. When shouting is replaced with listening, the old egos don’t seem to make sense anymore. The consumer has taken control and now agencies must reach those consumers through their networks with clever tools, content and services which make a difference and improve people’s lives. Doing this effectively calls for collaboration, open-mindedness and a feel for technology. The traditional Creative Director is ill at ease in this new environment and we see many of them retreating into a deeply conservative mindset and a position of denial.

In his speech, Chris will explore some of these issues hoping to goad the industry into a more meaningful response to the new realities of marketing than we currently see in the advertising industry.

LBi is also proud to announce that Jonas Linell from LBi Denmark is on the Cyber Lions jury and that Laura Jordan-Bambach from LBi UK will be speaking at 10am on Thursday 25th at the Creative Social event.

Tags: Cannes, Chris Clarke, Creative Director, event, LBi Group, Lorenzo Wood, UK

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