creative

LBi welcomes Anthony Oanes

Anthony Oanes has been hired by the UK’s number one marketing agency, LBi, from Glue London’s sister agency Anorak Digital to become Associate Creative Director.  Anthony was one of the founders of Anorak Digital and was Design Director on Coke, Sky, NHS and Absolut Vodka.  Prior to Anorak, Anthony was a Design Director at Glue working on Nokia, T-Mobile and Mini and before that he was at AKQA for 5 years.

Anthony will be working on the newly won Virgin Atlantic account at LBi.  He will be working under Chris Clarke, Chief Creative Officer and directly for Laura Jordan Bambach and Simon Gill who are joint Executive Creative Directors at LBi.

Anthony is excited to join LBi: “LBi has an envied global client list and employs an overwhelming breadth of talent across digital disciplines. It’s a perfect setup to produce cutting edge solutions for the world’s biggest brands”.

Laura Jordan Bambach, Joint Executive Creative Director says “It’s wonderful to be working with a talented, fresh and inspired creative with such maturity and such an understanding of client and users needs. He has a heritage of working with great brands and bringing to life challenging creative briefs; delivering both award-winning creative work and beautiful hands-on design. We’re very pleased to have him on board, working on our dynamic new opportunities with Virgin Atlantic.”

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Friday fun #21

Oranges are not the only fruit… but here at LBi we got creative post-rave afternoon style with a brilliant Friday fun session, inspired by Siddhi from EA and his incredible sketch training for the EAs.
All you creatives – when was the last time you really drew something… I mean REALLY? We hide behind the “I used to sketch at school/uni but I havent’ done it for ages” thing – hoping our ideas are good enough… but how hard can we really get teh visual image to work? Have we forgoten what it can convey? And is it a springboard for more lateral ideas?

Sitting on the floor of the rave-of-the-night-before (with the beer fridges open) it would be easy to fade away on a Friday afternoon, but the creative team (boosted by our super techies and the new EA grads) invigorated themselves with a bit of “life” drawing.  Knowing that a bit of Vitamin C wouldn’t go astray, we grabbed a few bags of oranges from the Taj Stores down the road, and went for gold, sketching fruit.

What does a lonely orange look like? How can you draw an orange showing an understanding of it? What does it look like when its angry? In 4 minute sessions (or thereabouts) we sketched away for the best part of an hour and a half, and shared our very silly pictures.

Check us out:

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