LBi London

Favourite Cannes winners

Posted by Imogen Thacker July 1st, 2010

Chris Clarke’s view on this years winners at Cannes…

“Here’s a selection of some of my favourite Cannes winners. Lots of great technology creativity in there. There’s every reason to believe we will be there next year.

Grand Prix went to Fun Theory

http://www.adqualifier.com/cannes2010/thefuntheory/index.html

This is interesting as it’s an experiential / technology piece based on an interesting behavioural economics insight. It is absolutely something we ought to be able to do.

Interestingly it didn’t do as well at D&AD because others on the jury (not me) questioned it’s connection back to the brand.

This is good old fashioned beautiful digital craft for Wrangler:

http://www.kokokaka.com/demo/bluebell_ss10/

This is a really cool piece of technology thinking: A handwriting app. Got Gold.

http://www.pilothandwriting.com/cyberapp/

This is really more of the same from Crispin for Burger King. Another good example of their “show me the press release” thinking.

http://media.mdc-partners.com/awards/2010/video/BK_Someone_Special_Dollar_Holidays.mov

This is fantastic work for Samsung. Another example of a technology piece which we absolutely ought to be able to do:

http://www.samsungshakedown.com/competition/

Uniqlo are still making waves. Beautiful craft, but I find the app disappointing – getting images of Japanese ski resorts on a calandar day in June in London doesn’t seem that clever to me.

http://www.canneslions.com/work/cyber/entry.cfm?entryid=12627&award=99

These guys got Gold for their IKEA iphone app which lets you place catalogue items into your home:

http://www.canneslions.com/work/cyber/entry.cfm?entryid=6271&award=2

The already famous Boone Oakley You Tube annotations website won gold too:

http://www.canneslions.com/work/cyber/entry.cfm?entryid=3553&award=2

I like this too – by Allie who used to work at Oyster. Nice animation bringing to life what would otherwise be a boring UGC piece.

http://mccannny.com/Golden%20Grant/

And this is beautiful. Possibly the best “Crowd Sourced” piece I’ve ever seen

http://www.thejohnnycashproject.com

This is a good integrated digital idea powered by social media

http://www.anonymousagency.net/showroom/savethechildren/thelotteryoflife/

I’ll send some more out when I’ve been through them all”

Tags: Burger king, Cannes, Chris Clarke, D&AD, experiential, IKEA, LBi, LBi London, Oyster, samsung, Uniqlo, winners, Wrangler

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LBi nominated for two Webby Awards

Posted by Simon Gill April 15th, 2010

That’s right, LBi London has been nominated for two Webby Awards and we’re super excited. So much so we’ve dispensed with the recommended press release template and decided to go all gushy.

Now with a controlling deep breath, here are the details:

Our work with D&AD for the 10th Anniversary of New Blood has been shortlisted in the employment section. The campaign had something of a Marmite effect when it was launched, but as it progressed garnered a lot of support, with over 7,000 pledges. The website featured all the video and photo pledges people in the creative  industry, and a preview of work from the students taking part.

The lovely Electrolux ArtHome project as also been shortlisted in the Restaurant category. The website showcases the exclusive restaurant situated at the top of the Palais de Tokyo, which showcases Electrolux appliances through exciting and creative culinary art. Its been a huge success, providing workshops, lunches and dinners to thousands – all coming into close contact with the brand.

Now to borrow from the press pack, the Webby Awards are hailed as the “Internet’s highest honor” by the New York Times, and is the leading international award honoring excellence on the Internet.

As with all Webby nominations, they are put forward to the people’s vote. So please vote by April 29th for D&AD New Blood and for Electrolux ArtHome.

Recent Webby success

We’ve had a previous successes with the Webby Awards over the last few years. In 2009 our work for TES was nominated in the Employment section and in 2006 our work with SONY Playstation for the Official PSP Site (yourpsp.com) won the Consumer Electronics category. Along with numerous Official Honourees including Red Bull Racing, Sony PlayStation, Brahma Beer and BarclayCard.

Our sister agency LBi Stockholm  won the Insurance category with Your Own World in 2008 and picked up the People’s Voice award  for email marketing for Hello FRA in 2009.

Tags: D&AD, electrolux, Webby

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A good end to the week

Posted by Simon Gill November 20th, 2009

Not a bad weeks work. Last night we found ourselves in Koko searchin’ for a rizzla before rushing the stage to pick up a BIMA for our D&A New Blood work. Well done team, well done D&AD.

And we scooped a win with our work for Tourism Ireland in the eircon Golden Spiders. Well done team again.

Tags: Awards, BIMA, D&AD, New Blood, Tourism Ireland

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