electrolux

LBi nominated for two Webby Awards

That’s right, LBi London has been nominated for two Webby Awards and we’re super excited. So much so we’ve dispensed with the recommended press release template and decided to go all gushy.

Now with a controlling deep breath, here are the details:

Our work with D&AD for the 10th Anniversary of New Blood has been shortlisted in the employment section. The campaign had something of a Marmite effect when it was launched, but as it progressed garnered a lot of support, with over 7,000 pledges. The website featured all the video and photo pledges people in the creative  industry, and a preview of work from the students taking part.

D&AD New Blood

The lovely Electrolux ArtHome project as also been shortlisted in the Restaurant category. The website showcases the exclusive restaurant situated at the top of the Palais de Tokyo, which showcases Electrolux appliances through exciting and creative culinary art. Its been a huge success, providing workshops, lunches and dinners to thousands – all coming into close contact with the brand.

Electrolux ArtHome

Now to borrow from the press pack, the Webby Awards are hailed as the “Internet’s highest honor” by the New York Times, and is the leading international award honoring excellence on the Internet.

Vote for us

As with all Webby nominations, they are put forward to the people’s vote. So please vote by April 29th for D&AD New Blood and for Electrolux ArtHome.

Recent Webby success

We’ve had a previous successes with the Webby Awards over the last few years. In 2009 our work for TES was nominated in the Employment section and in 2006 our work with SONY Playstation for the Official PSP Site (yourpsp.com) won the Consumer Electronics category. Along with numerous Official Honourees including Red Bull Racing, Sony PlayStation, Brahma Beer and BarclayCard.

Our sister agency LBi Stockholm  won the Insurance category with Your Own World in 2008 and picked up the People’s Voice award  for email marketing for Hello FRA in 2009.

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Precious Metal

We are now in the possession of two lovely statuettes from London International Awards, which we gratefully received at yesterday ceremony. We picked up a Bronze for Electrolux Art Home and a Silver for British Red Cross Refugee Week. We’re chuffed. Well done team.

We marvelled at the wingspan of the trophy as we took in a fantastic view of London from the 31st floor of Centre Point – if only my iPhone could take better pictures – you’d see St.Pauls, Gherkin, Tower 42 and Canary Wharf.

Thank you LIA for a great evening.

centre-point-view

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zim zimma, who got the keys to my bima

BIMA logo

We’re looking for gongs rather than keys to be honest, as we have 4 nominations in the forthcoming BIMA awards.

Online PR: British Red Cross, Refugee Week 2009
Sector – B2C: Electrolux, Palais de Tokyo Art Home
Sector – Charity & not for profit: D&AD New Blood
Sector – Informational: Generation Green

Let’s see how we get on. And apologies to Beenie Man.

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It started with surfing

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Unique dining experience with ELECTROLUX

LBi launches a unique dining experience for ELECTROLUX

Electrolux have launched an unique dinning experience at the Palais de Tokyo in Paris, combining art with food. Guest will be able to host dinner parties of up to 12 people, catered for by their resident chef. Opening June 5th, Art Home will run for 12 months and also offer people the opportunity to express themselves at a cookery school below the restaurant, with views of the Eiffel Tower. http://www.art-home-electrolux.com/

Everyone is invited to dine at the Palais de Tokyo although it is expected to quickly become a celeb spot. All bookings will be conducted via the website which has been developed by LBi. Electrolux will also be auctioning some of the tickets via the website to the highest bidders, with the revenues going to charity.

French event agency Vaudoo created the partnership between the Palais de Tokyo and Electrolux. LBi and Vaudoo then teamed up to position Electrolux as a brand that enables consumers to express themselves through the Art Home concept. LBi were responsible for the strategy, user experience, design, ePR, CRM, digital media, mobile and social media elements. This ambitious concept marks a continuing trend for brands to create genuine believable consumer experiences in place of advertising.

Tom Poynter, Client Partner at LBi said “this is a fantastic example of where LBi wishes to engage with brands that embrace digital and have a vision that is aligned with our proposition of “Building Believable Brands” online.”

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