LBi London

Unique dining experience with ELECTROLUX

Posted by Laura JB July 6th, 2009

LBi launches a unique dining experience for ELECTROLUX

Electrolux have launched an unique dinning experience at the Palais de Tokyo in Paris, combining art with food. Guest will be able to host dinner parties of up to 12 people, catered for by their resident chef. Opening June 5^th, Art Home will run for 12 months and also offer people the opportunity to express themselves at a cookery school below the restaurant, with views of the Eiffel Tower. http://www.art-home-electrolux.com/

Everyone is invited to dine at the Palais de Tokyo although it is expected to quickly become a celeb spot. All bookings will be conducted via the website which has been developed by LBi. Electrolux will also be auctioning some of the tickets via the website to the highest bidders, with the revenues going to charity.

French event agency Vaudoo created the partnership between the Palais de Tokyo and Electrolux. LBi and Vaudoo then teamed up to position Electrolux as a brand that enables consumers to express themselves through the Art Home concept. LBi were responsible for the strategy, user experience, design, ePR, CRM, digital media, mobile and social media elements. This ambitious concept marks a continuing trend for brands to create genuine believable consumer experiences in place of advertising.

Tom Poynter, Client Partner at LBi said “this is a fantastic example of where LBi wishes to engage with brands that embrace digital and have a vision that is aligned with our proposition of “Building Believable Brands” online.”

Tags: branded experience, CRM, eCRM, electrolux, ePr, event, Palais de Tokyo

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Update: D&AD New Blood takes on a life of its own…

Posted by Laura JB May 21st, 2009

Looks like people are having fun with our New Blood campaign. The posters are popping up all over the place. Those of you who walk past Wieden + Kennedy in the mornings may have noticed one proudly displayed centre/front in their window. Apparently Dare, Mother, Poke and a whole bunch of others also have them up. Below are just a few examples of how our campaign has (umpromtedly – new word) taken a life of its own:

Tags: award-winning, campaign, charity, comms, event, Web design

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LBi’s SYRUP wins ‘International people’s voice award’ at the WEBBY’s

Posted by Laura JB May 11th, 2009

Syrup’s Hello FRA campaign is this years People’s Voice Award Winner in Interactive Advertising at the 13th Annual Webby Awards.

 Hailed as the “Internets highest honour” by the New York Times, 500,000 people voted for their favourite websites, videos and ads. Syrup Stockholm will pick up their award in New York on 8th June, fans will be able to watch the ceremony, including Syrup’s ‘5 word only’ speech via YouTube.

 Hello FRA is the campaign that introduced digital disobedience to the net. In spring 2008, the Swedish government proposed a new law that makes mass-surveillance of e-mail-traffic, sms, phones, etc. possible of Swedes without suspicions of illegal activity. With the campaign Hello FRA, the little independent newspaper Fria Tidningen, gave people the opportunity to sabotage the new law and join the fight.

 Syrup created a simple standard text that people can put in their e-mails that makes FRA’s computerized search programs react. This will make the FRA’s digital e-mail filters busy analyzing ordinary e-mails, and will make their million-dollar investment worthless. With a simple mail signature people can spread the word through their daily mail communication. The text can be changed randomly with different “dangerous” trigger words.  Without any media investment, the campaign spread instantly,, e-mail to e-mail and blog to blog.

 Fredrik Lundgren, Creative Director at Syrup, “The beauty of the campaign is that it shows that people wish to be part of the message. A very simple way to use the social functions on the net and give people a tool to express their view”.

 Jonas Sandström, marketing director at Fria Tidningen, “The first time I got an email with a Hello FRA-signature in my mailbox from an outside contact; I realized the extent of the campaign.”

 The 13th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states.

Tags: Amsterdam, award-winning, campaign, ePr, event, LBi Group, Syrup, Vodafone

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She Says celebrates birthday

Posted by Laura JB April 27th, 2009

She Says, the community supporting and mentoring females in the digital industry is celebrating it’s third birthday this week.

The She Says membership has grown to 1,500 women globally and was set up by Laura Jordan Bambach, Executive Creative Director of LBi and Alessandra Lariu from McCann NYC to encourage more women to take up digital creative careers, priovide visability for senior digital women and to generally have a laugh over wine and cheese.

The event will take place on Thursday 30th April at the Ruby Blue Bar in Leicester Square and to help She Says celebrate, men are encouraged to come along.  You can find details at shesay.org.uk.

The event is being sponsored by Getty Images, a She Says partner, Purple and LBi event sponsors.  Guest speakers are Jo Hagger, MD of Glue London and Eliza Williams, a leading journalist from Creative Review, and Amelia Torode, Managing Partner and Head of Strategy and Innovation for VCCP. The ladies will be battling it out in a “Whose line is it anyway?” debate, fighting out industry topics such as can digital agencies really do creative? Can traditional agencies do digital well and what does it mean to be a lead creative agency?

Now running in London, Vienna, NYC, LA and San Francisco, She Says runs free monthly events, and a mentoring scheme “Who’s Your Momma”. Each month’s event has a different theme relevant to the digital, creative and advertising industries.

www.shesays.org.uk

Tags: event, She Says, Women only digital community

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