LBi London

She Says celebrates birthday

Posted by Laura JB April 27th, 2009

She Says, the community supporting and mentoring females in the digital industry is celebrating it’s third birthday this week.

The She Says membership has grown to 1,500 women globally and was set up by Laura Jordan Bambach, Executive Creative Director of LBi and Alessandra Lariu from McCann NYC to encourage more women to take up digital creative careers, priovide visability for senior digital women and to generally have a laugh over wine and cheese.

The event will take place on Thursday 30th April at the Ruby Blue Bar in Leicester Square and to help She Says celebrate, men are encouraged to come along.  You can find details at shesay.org.uk.

The event is being sponsored by Getty Images, a She Says partner, Purple and LBi event sponsors.  Guest speakers are Jo Hagger, MD of Glue London and Eliza Williams, a leading journalist from Creative Review, and Amelia Torode, Managing Partner and Head of Strategy and Innovation for VCCP. The ladies will be battling it out in a “Whose line is it anyway?” debate, fighting out industry topics such as can digital agencies really do creative? Can traditional agencies do digital well and what does it mean to be a lead creative agency?

Now running in London, Vienna, NYC, LA and San Francisco, She Says runs free monthly events, and a mentoring scheme “Who’s Your Momma”. Each month’s event has a different theme relevant to the digital, creative and advertising industries.

www.shesays.org.uk

Tags: event, She Says, Women only digital community

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LBi opens Cannes

Posted by Laura JB March 27th, 2009

LBi’s Chief Creative Chris Clarke will kick off the Cannes Lions International Festival Seminar programme this year. ‘The Death of the Creative Director’ is scheduled for 10am on Sunday 21st June in the Debussy Theatre in Cannes. He will be speaking about how social marketing changes the creative skill set, and kills old notions of the role of Creative Director.

Clarke feels that marketing has changed forever.

It has moved from locally focused broadcast to global conversations, bringing with a need for more complex multilayered forms of marketing. When shouting is replaced with listening, the old egos don’t seem to make sense anymore. The consumer has taken control and now agencies must reach those consumers through their networks with clever tools, content and services which make a difference and improve people’s lives. Doing this effectively calls for collaboration, open-mindedness and a feel for technology. The traditional Creative Director is ill at ease in this new environment and we see many of them retreating into a deeply conservative mindset and a position of denial.

In his speech, Chris will explore some of these issues hoping to goad the industry into a more meaningful response to the new realities of marketing than we currently see in the advertising industry.

LBi is also proud to announce that Jonas Linell from LBi Denmark is on the Cyber Lions jury and that Laura Jordan-Bambach from LBi UK will be speaking at 10am on Thursday 25th at the Creative Social event.

Tags: Cannes, Chris Clarke, Creative Director, event, LBi Group, Lorenzo Wood, UK

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