The Relationship
LBi has worked with the British Red Cross since early 2008, when we were brought on board to devise an online PR strategy supporting the British Red Cross Refugee Week campaign.
The Work
Following the success of this initial campaign, the Red Cross turned to LBi to develop and implement a social media youth engagement programme (Red Recruits) and to promote the launch of the British Red Cross first alternate reality game (ARG) as part of their Civilians in Conflict month.
This work exceeded all expectations, with more than three times the number of people signing up to play the game than previously predicted by the BBC. For the following 2009 Refugee Week campaign, LBi was the Red Cross's first choice.
Despite the success of the previous year, we wanted to go one step further by creating a unique online film starring Dougray Scott as well as the UK's first social media movement asking people to pledge support and tackle discrimination via their online profiles. The campaign saw tens of thousands of people visiting the campaign site to change their status.
The Outcome
The outcome for our work here is perhaps best left to our client:
Tags: British Red Cross, campaign, charity, client, ePr, featured, social
Friday fun #15
In need of some instant fun we decided to have a Kemp Folds inspired session. Take two pictures of Hard Man, Ross Kemp fold and enjoy.
Once we’d warmed up we took random photos of our colleagues and held a fold off. Each person took a random print from the table, folded it as required then with baited breadth revealed it next to the same image folded by another colleague. The biggest gasp, laugh, shock won.
Great fold. Fold on.
This friday fun was suggested by the Dan ‘Hold the Fold’ Holder – who now has his own personal tribute site – Folder of the Holder.
Tags: featured, Friday fun, Kemp folds, LBi, paper
Creativity & Technology: A better blend
Last week I was lucky enough to give a talk at the IAB about blending creativity and technology. [Presentation deck is available here 7.7MB PDF].
Now that’s something we know a thing or two about here at LBi. We’ve a talented team of technologists who work closely with our creative and experience architect teams. It’s not always been easy or smooth but it’s something we’re committed to getting right – as the new digital world – really needs joined up creative and tech to deliver the fantastic ideas we have.
Here are a few simple tips for better blending:
- Make both sides aware of what’s important
- Don’t throw tasks over the wall
- Let your technologists suggest ideas
- Give everyone the chance to be a hero
- Challenge your technologists with the impossible
Keep up to date with our Technical Architects team right here on LBiQ. Jim and Mark-A are already posting, with Nick, Jon, Riaz and Mark-D preparing their own brain splittingly clever bits for your delectation.
Clever technology & creative blending means we can do things like this, that and the other.
LBi scoops Best B2B at the Revolution awards
LBi has won Best B2B campaign at the prestigious Revolution Awards for Generation Green and the eco rangers game. Judges who comprised of senior staff from agency and client side said that the campaign was a “clever initiative to get schools and children engaged with British Gas in a subtle way while educating them on environmental issues in a fun, interactive and playful manner.” The campaign has been successful – more than 8000 schools (35%) have registered with Generation Green to date and teachers have downloaded more than 13,000 lesson plans and hosted more than 750 ‘green’ assemblies. This means that 3,168,515 children across the UK were potentially impacted by the programme. The popularity of the Green lesson plans with teachers has resulted in British Gas providing over 303,000 hours of learning in UK schools.
British gas wanted to convince schools it is committed to the environment. During the summer of 2008, schools and their pupils were asked to take part in the campaign with the promise of a reward at the end of the summer term.
Using good versus evil, LBi released a series of five online games over a ten week period to teach the kids about the environment. The thinking behind the campaign was that children use the internet to try out new things before putting them into practice in the real world. LBi created a fictitious world in which ‘Baron Fossilosis’ had turned human beings into ‘Mindless wasters’. Led by Professor Green the aim of the project was to save the planet.
Global Chief Creative Officer Chris Clarke is proud of the work. “The Generation Green work is close to our hearts at LBi. It’s great to be involved in educating kids on such an important issue and it’s even more enjoyable proving that creativity and technology provide the most powerful way of doing that, especially if you believe as we do, that it’s creativity and technology which will ultimately resolve the climate issue”.
Tags: Awards, B2B, featured, Games, Generation Green, Marketing to children, Revolution awards
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