Friday fun

Friday fun #28

So this week (a delayed post) its on to no.3 Pecha Kucha (following on from the inaugural one last summer), we decided to celebrate some UEA/Creative Blending. For those that don’t know – pecha kucha is a presentation format of 20 slides with 20 seconds a slide, set to auto play.

This time we got hear about:

  • Recap of the National Grid work celebrating the idea of diversity and look at the final deliverables
  • The mathematical beauty of Invesco Perpetual, all wrapped up in a gorgeous styleguide
  • A sneak peak at our initial discovery work for ACCA
  • Progress on Ericsson’s new service, now in limited pilot
  • Some fun extras for everyone’s favourite red, white and cool airline

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Friday fun #27

Staying loyal

How do you reward loyalty and build further reasons to stick with the brand in question? For what was a challenging brief, we decided to throw it open to the whole team and use some rapid, intensive techniques to explore some creative terittories.

Challenge 1: Imagine you are stuck in a remote location and the brand in question is your pen pal – what would you write about and what would you ask them to send you?

Challenge 2: Share a little more specifics about the challenge and then develop the previous ideas further.

The result was 3 ideas loved by the client and a great working name in homage to Neil Tennant & Chris Lowe.

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Friday fun #26

One meter squared

So this week’s brief was all about product rejuvenation, changing something well known but never used into a new service. To start tape out the space on the basement floor, then ask for ideas on what you might do with it, or in it. Cue lots of interesting answers.

Then repeat with details of the actual brief.

Unfortunately this is a live brief so can’t more details, although the self funding instant lottery/trapdoor body part recycling machine did appeal.

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Friday fun #25

In the few minutes we had while waiting for the rest of the team to arrive we decided to get patriotic (again). Although it didn’t work for last Friday’s game, were hoping a big show of support will do the trick this Wednesday.

COME ON ENGLAND!

England George Cross with white and red chairs

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Fantasy Portraits

We’ve an update on our fantasy portrait posts from a few weeks ago (Friday fun #24). After a few discussions with Yves de Contades the photographer, we made it through to feature in the shoot for International Life magazine. The photographic review will feature 10 of the top creative departments in the UK, living out their fantasies.

Our selected idea was based on the little shop of Brick Lane horrors; an assortment of curious creatives in an antique setting reflecting a number of sartorial styles. Originally we had planned a set of selected fashion disasters but with our groups’ inherit elegance we were more eclectic than calamity. We have to say a massive thank you to Beyond Retro for supplying some amazing outfits and making us dramatically better dressed.

Fantasy Portraits: Shoot setup

So in went the assorted props, on went the makeup, in went the people. After a short time corralling, lifting and nudging the team into position, we were ready for the shot. Apply more smoke, look at camera and avoid a blink, snap, snap, snap. The results looked great and after hearing what Yves was planning to do in his digital dark room, we’re very much looking forward to seeing the end result.

Fantasy portraits: Team shop of horrors

Badger Hunter

In addition to the group shot, we did several other portraits to be included in the exhibition. Our own (as he is now affectionately referred to) Chris Clarke choose to live out his badger fantasy, dressed in tweet and shooting nocturnal omnivores in a glamourous bar. Naturally a few drinks where involved but I have it on good authority it was only water. The appearance of some bloody wounds to the face were, of course real, but fear not he does this every weekend. That’s wear tweed not cull badgers I hasten to add.

Fantasy portraits: Chris in badger bar

History Clash

My fellow 118 188 collaborator Marcus Mustafa, our Head of Experience, was selected to play his alterego Frank ‘cheaper drugs now’ Gallagher in a bizarre Edwardian drama meets 21st Century icon. Sarah Morris, one of our EA Directors, was a bonnet clad Jacqui the ripper stabbing and slashing a a can of Special Brew from the inebriated soul. Quite what this says about their fantasy heaven only knows… I will say Marcus’ wife, a professional makeup artist did a great job of making the wound look realistic and Marcus himself brought an uncanny realism to the role. It’s strange how we never see Frank and Marcus together in the same room.

Fantasy portraits: Frank meets Jacqui the Ripper

Rock Album Redux

So, to yours truly. Originally this fantasy was to be more blood (what is it with us LBi males), with me featuring as a severed head. But an unfortunate moment with a top-knot and a connection to a 70s rock band led to a different outcome. So Laura and I decided to recreate Fleetwood Mac’s rumours album cover, with mice instead of balls – for a tongue in cheek “we’d rather hack than Fleetwood Mac”. Our alternative shots are probably more entertaining than the faithful recreation we attempted.

Fantasy portraits: Some mixd up Fleetwood Mac

We look forward to seeing the final results for all the shots mentioned above. A big thank you to Yves for the photography, and Beyond Retro for supplying some cool gear.

Beyond Retro

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