global
The Relationship
LBi has worked with Unilever since 2004, during which time we have redesigned Unilever.com to reflect the evolution of the corporate brand.
Our first challenge was to develop and implement a global corporate website strategy that would engage each audience with the right content at the right time. Additional objectives were to provide an effective switchboard to other Unilever corporate or brand sites, as well as a single framework, CMS and hosting solution.
The Work
Since then, we have continued to provide not just strategic support but also user experience, creative and technical expertise to Unilever’s Corporate Communications and IT teams. We help to support new site launches and maintain existing sites through a dedicated Support Team. They are on-call to provide advice to Unilever Site Editors and Corporate Communications in their use of the site and the CMS.
The Outcome
Our remit now covers over 50 websites across the world with approximately 40,000 pages in total, encompassing 22 languages and 86 countries. We have also produced a site that can work equally as well in emerging markets as it can in established markets (Uruguay vs United States). The strength and longevity of our relationship means that LBi has established a team with a shared vision and passion for Unilever. We feel that we have become a trusted and invaluable partner for Unilever, and are a retained client both for the support and maintenance and for strategy and ongoing evolution and development.
Alan Davies joins LBi’s group exec as Chief Strategy Officer
Alan Davies, Group Strategy Director at LBi International AB (LBi), is to now join the Executive management team as Chief Strategy Officer.
He will be responsible for the execution of LBi’s global strategy and service offering. Alongside the CEO, Alan will ensure that LBi’s growth in services, geographic coverage and organizational design is structured to deliver maximum value to clients. A key part of this strategy will be the development and delivery of proprietary tools and IP that help drive accountable ROI and intelligent decision making across all channels. The commercial expansion of LBi’s data platform into all key client engagements will provide an increasingly differentiated service that will help to cement LBi’s long-term strategic partnership with its clients.
“I am very excited to be taking on this challenge. We are now entering the next era of digital where the relationships that companies and brands have with their customers is fundamentally changing. The agencies that support that change must themselves adapt. With the strength of talent and service and the tools that we have developed at LBi, we are in a unique position to offer our clients the support necessary to com-pete in this new environment. I have had the pleasure of working alongside the cur-rent management for many years and now, as part of the leadership team, I look for-ward to helping drive the business forward“ says Alan.
Alan has been at the forefront of the Digital Industry for over 10 years as a consultant, a manager and a salesman. He has worked for LBi for over 8 years with most of their significant clients. His background in corporate strategy has additionally given him the strong commercial and operational skills required to ensure LBi’s continued strategic success.
Luke Taylor, CEO, comments, “It is important that our services strategy is informed by a deep understanding of clients and their needs. Alan has been at the forefront of our most important strategic client relationships for many years and with his consulting insight is uniquely positioned to drive forward our services to support large, international brands.
Having worked alongside all of our international offices and enjoying their deep respect, Alan is ideally placed to both mentor and embed a greater degree of sophistication around the use of IP and data in the transformation of our strategic services. Specifically, our data platform has the ability to transform the nature of our engagement with clients and Alan will be key in driving this forward throughout the organization.”
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