Truman Sessions showcase budding internal talent
Last Thursday we held another installment of our Truman Sessions, which provide chance for everyone at LBi to learn and share from each other while listening to ideas presented by some of the growing talent within the agency. For the speakers, it’s a chance for them to stand up, be recognised for their efforts and get the exposure of talking to a larger group.
This time, Stuart Cruickshank, Zanya Fahy, Fabrizio Cicero and Matthew Stafford took centre stage.

Zanya, one of our planners, took the brave decision to go up first. Her talk on digital trends was fascinating and she took us on a journey helping us to understand macro trends (such as how Google influence and change technology) to specific trends (such as Geo Relevance). She clearly knew her stuff and did a good job to present complex information in an easy to understand format.
Stuart, an experience architect, took the brief “what inspires you” and took us on a truly inspirational journey of not what but who inspires him. His family were the foundation for this presentation and he shared some very personal thoughts and learnings. Well done him for the time and effort put into delivering a presentation that really resonated with the audience.
It’s not often you see a tech guy stand in front of a big group and go off on tangents about the latest technology, or geeking out in some way. Fabrizio, a .Net developer, did such a good job of keeping the audience entertained that he didn’t know how good a job he did. His talk on from design to production was insightful and informative.
The last to take the centre stage mantel was Matt, one of the ‘creaticians’ (his words) in our business. He wanted the audience to understand what inspires him, and he talked about Howard Luck Gossage. That’s obviously David Ogilvy in the pic, but if Ogilvy can respect a guy like Gossage, then imagine how good the talk was.
And this is the result of taking inspiration from Gossage. Matt’s message of ‘inspiration’ was that he hated the video he showed to us and decided to smash the laptop to show his anger. Excellent.
Tags: Ideas, inspiration, presentation, talks









