LBi London

Favourite Cannes winners

Posted by Imogen Thacker July 1st, 2010

Chris Clarke’s view on this years winners at Cannes…

“Here’s a selection of some of my favourite Cannes winners. Lots of great technology creativity in there. There’s every reason to believe we will be there next year.

Grand Prix went to Fun Theory

http://www.adqualifier.com/cannes2010/thefuntheory/index.html

This is interesting as it’s an experiential / technology piece based on an interesting behavioural economics insight. It is absolutely something we ought to be able to do.

Interestingly it didn’t do as well at D&AD because others on the jury (not me) questioned it’s connection back to the brand.

This is good old fashioned beautiful digital craft for Wrangler:

http://www.kokokaka.com/demo/bluebell_ss10/

This is a really cool piece of technology thinking: A handwriting app. Got Gold.

http://www.pilothandwriting.com/cyberapp/

This is really more of the same from Crispin for Burger King. Another good example of their “show me the press release” thinking.

http://media.mdc-partners.com/awards/2010/video/BK_Someone_Special_Dollar_Holidays.mov

This is fantastic work for Samsung. Another example of a technology piece which we absolutely ought to be able to do:

http://www.samsungshakedown.com/competition/

Uniqlo are still making waves. Beautiful craft, but I find the app disappointing – getting images of Japanese ski resorts on a calandar day in June in London doesn’t seem that clever to me.

http://www.canneslions.com/work/cyber/entry.cfm?entryid=12627&award=99

These guys got Gold for their IKEA iphone app which lets you place catalogue items into your home:

http://www.canneslions.com/work/cyber/entry.cfm?entryid=6271&award=2

The already famous Boone Oakley You Tube annotations website won gold too:

http://www.canneslions.com/work/cyber/entry.cfm?entryid=3553&award=2

I like this too – by Allie who used to work at Oyster. Nice animation bringing to life what would otherwise be a boring UGC piece.

http://mccannny.com/Golden%20Grant/

And this is beautiful. Possibly the best “Crowd Sourced” piece I’ve ever seen

http://www.thejohnnycashproject.com

This is a good integrated digital idea powered by social media

http://www.anonymousagency.net/showroom/savethechildren/thelotteryoflife/

I’ll send some more out when I’ve been through them all”

Tags: Burger king, Cannes, Chris Clarke, D&AD, experiential, IKEA, LBi, LBi London, Oyster, samsung, Uniqlo, winners, Wrangler

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