LBi Group

Your Shins, Your Face, Your Mum

This week the LBi Black Eagles soft ball team, entered their penultimate game.  Though Crayon were at the bottom of the league, as former underdogs ourselves, our optimism was cautious. Furthermore, with a hurricane blowing around us and the pitch surrounded on all sides by inept footballers, the arena was set for an epic battle.

Crayon stepped up to bat first, but we saw them away with no danger of them scoring. Our most reliable weapon, Captain Darling himself, got us started, and the hits just kept on coming, occasionally in all violation of sense (common or otherwise). He had superlative backup throughout in the form of J Miesner 2: Electric Boogaloo, Keith from Google, and Doc Brown, whose hits were so powerful they warped the very fabric of space and time, so that to the untrained observer they kept looking like foul balls!  And let’s not forget the tireless efforts of Pollyanna, because there’s no shame in walking to victory. Meanwhile our masterful fielding kept Crayon off the scoreboard, eventually granting them a solitary run for the sake of preserving some level of tension. In Crayon’s final turn at bat, their last hope was caught out by Darling in a display of ninja prowess Splinter would be proud of.  We went on to get another 7 runs, rendering our victory complete.

The final score was our most resounding triumph to date, 16-1! Looking back at our Week 1 loss of 17-2, we have truly completed our evolution from plucky outsiders to an unbridled force of nature. Now the final chapter awaits: next week we challenge the unbeaten Facebook for the title of most awesome-est softball team ever (….division 5). We have the will, we have skill – we need supporters!  Ask not what your softball team can do for you, but what you can do for your softball team: join us as the Black Eagles soar into the pages of history…

AS ONE!!!

(Also there will be beer.)

Catch of the Match – Darling’s ninja skills

MVP – Pollyanna, doing a sterling job in backstop (and playing her first ever softball game!)

Dick of the Day – The Chancellor, for her preeminent sledging of the opposition

Photos can be seen here

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LBi and bigmouthmedia Brazilian Staff Party

This years summer staff party for all the troops @LBiLondon and @bigmouthmedia is Brazilian themed.

“London’s got its Sunny on, the beer’s flowing and the caipirinhas are being mixed. Squint and you could be shaking your hips at the Copacabana or slinking down Ipanema.

This year’s summer party has a Brazilian flavour, so get in the Samba spirit and join us on the roof terrace”

LBi and bigmouthmedia Brazilian Summer Staff Party


NB: THIS IS A PARTY FOR LBi AND bigmouthmedia EMPLOYEES ONLY.

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LBi exhibits darkest imaginations of London’s top creative directors

What happens when you ask 45 leading Creative gurus from the UK’s advertising and design industry the question ‘What is your ultimate fantasy portrait?’.  Yves de Contades photographer and Director of International Life Magazine did just that and captured the results on his Leica camera.  Then he asked leading psychologist Dr Cecilia d’Felice to comment on the portraits.  You are invited to see the results…..
All 45 portraits come deep from the imaginations of London’s leading creative genius’s and are currently being displayed at LBi, 146 Brick Lane, E1 6RU.  You are welcome to look at these portraits from 9pm until 8:30pm Monday to Friday.

Interested? Imagine a leading creative shooting badgers in a tweed suit and holding a martini glass, the scene dripping in blood, think of a spaceman standing in the centre of Piccadilly circus all the traffic halted and someone else you will know who is as tall as Big Ben leaning against it reading the Times.

Creative Directors such as Linda Burrows from The Sunday Times, Tim Cole from Saatchi Design, Theo Williams at Habitat, Chris Clarke at Lost Boys International, Steve Vranakis at VCCP, Tom Hudson at Lowe Worldwide, David Hillman of David Hillman Studios created their ultimate fantasies.  Each creative was asked for a quote on their choice of portrait and creativity and this was evaluated and commented upon by the leading psychologist Dr Cecilia d’Felice and her words accompany each portrait and make for powerful reading.

So what did Chief Creative Officer Chris Clarke have to say….

“Yves has truly captured the diversity energy and indeed psychology of the London creative scene. He also knows how to handle a badger, which is always a plus in my book“.  Chris Clarke, Global Creative Director, Lost Boys International

All images were shot exclusively on the new Leica S-System.

Fantasy Portraits can be viewed 9 am till 9 pm Monday to Friday, from Thursday 1st July, at LBi, The Atlantis Building, Truman Brewery, 146 Brick Lane, E1 6RU.

Yves de Contades has commenced shooting series two of Fantasy Portraits; these will be showcased as a one night only exhibition at The Worx Studios towards the end of October. Watch this space.

The video of the exhibition

Thanks go to Leica Camera, Genesis Digital Imaging, The Worx Studios and Jennie Lam for their generous support of the project.

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Chris Clarke chairing debate at relaunch of BIMA

Chris Clarke will be chairing a debate with PHD’s Head of Innovation John Willshire and Creative Partner Flo Heiss from Dare on Tuesday 27th from 6:30pm at the Hospital Club.  To book your places please reserve at http://www.bima.co.uk/events/index.asp.  This event is the first in a series of hot topic centred debates celebrating the reinvigoration of BIMA – the British Interactive Media Association.  BIMA aims to change its image to appeal to a wider audience by putting digital at the heart of the new economy and Britain firmly at the centre of the global economy.   BIMA officially relaunches on 6th May under the chairmanship of Justin Cooke, MD of Fortune Cookie whose intention is to make BIMA the must-join digital trade association in Britain in 2010.

Come and join the debate.  The debate will centre on the topic: ‘The disappearance of Digital’.   What constitutes “great work” at a time like this? Have we moved beyond pure design and technology towards work that makes a difference in people’s lives? And who are the agencies that really get it now that traditional agencies have got with the programme and “media creativity” is giving the once staid media giants an edge.  What is the role of a digital specialist in all this and where do clients go to get the best result?

Justin Cooke, Chairman of BIMA is excited about the relaunch: “Our industry is currently going through a massive transformation and BIMA is absolutely delighted to be hosting an event which challenges our future direction led by three world-class digital leaders. For anyone working or thinking about working in digital this is an absolute must-attend event.”

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Work from around the network

Here’s a quick selection of recent award winning work from the LBi network

Webbys

webby2009Digital disobedience, with security computer clogging Hello Fra gained the Peoples’ Vote. Savvy Auntie was also nominated.

hellofra

We also had Honorary Mentions for Red Bull Racing, Pleats Please Issey Miyake, The Atava House and The Company

Revolution Awards
Generation Green – Professor Green and the Eco-Rangers picked up the B2B Category win.

Creative Review Annual
The hugely popular Hope.Act.Change
Mitsubish’s On Your Mark – helping to launch 2 new models Europe wide

Sweden’s Golden Egg
A silver for the Swed Bank campaign – cleverness all round.

Danish Creative Circle
Silver for Nike women and shortlist for Nike Troupe
Another Silver for the German Tourist Board campaign.

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