LBi London

Hackers, Campers and Lumia’s

For nearly a year now, LBi London has hosted a series of Windows Phone Camps for Microsoft. What I’ve found really interesting is attendance by developers and enthusiasts from all sorts of technology background: iPhone, Android, Blackberry phone developers to old school VB and C++ developers. We’ve also seen a mix of front end developers/designers with HTML5, CSS, JavaScript and design backgrounds to hard-core game developers attend the camps.

William Coleman, OS & Mobile Product Manager Lead at Microsoft whose team fund the Phone Camps had this to say about the developers attending, “Our goal for the Windows Phone Camps is to help developers improve their skills to create the apps that consumers love and to have some fun at the same time. Developers are telling us that they really enjoy the space that the LBi London office provides and I completely agree!”

 

 

The Windows Phone camps are free and have hands on Windows Phone experts from APPA Mundi throughout the day. The Phone Camps are very well attended and we saw the recent Camp pull well over 70 developers.

LBi Applications Developer, Kaushi Kularatnam, who attended the camp on Saturday learnt lots and enjoyed her experience, she says, “The Windows Phone Camp was a very insightful and interesting experience. The experience was informative, educational and thoroughly enjoyable. I would recommend this to anyone who would like to start developing apps on Windows Phone. ”

Mobile & .Net Developer, Wendy Armstrong, who attended the September 2011 Windows Phone Camp, tweeted this “wow, @uktechdays love their developers. A really useful day & great spread at @lbilondon for a FREE wp7 bootcamp. Much appreciated.”

 

About this time last year, Nokia and Microsoft announced that they were forming a strategic partnership to build a new global mobile ecosystem. At the recent Windows Phone Camp, I had a chat with Keith Varty, Head of Content and Developer Marketing at Nokia (Western Europe), who told me how important the Windows Phone Camps were for the phone developer community. More significantly he was at the recent Windows Phone camp to announce that every developer who has attended the Windows Phone camp and was developing an app for Windows Phone Marketplace, Microsoft’s app store for Windows Phone apps would get a free Nokia Lumia 800 phone.

 

 

The LBi London office has been the perfect space to host such events. Paul Lo, Microsoft’s Technical Audience Marketing Manager who assists in the running of the Camps says, “Our partnership with LBi is a critical factor to the success and popularity of the Windows Phone Camps. LBi have been the perfect host for us (Microsoft) to attract developers to expand their mobile development skills to the Windows Phone platform. ”

 

What makes the Windows Phone Camp quite unique from other camps and developer days I have attended in the past is the buzz and fun activities that take place through the day. Hit+Run, who do live on-site event screenprinting, are present at every Windows Phone Camp and they create limited edition customised t-shirts for every attendee. There is also live screening of major sporting events on the large screen such as Premier League football or the rugby. Towards the end of the event, the LBi Bar is opened and everyone gets together to share a beer or two.

 

 

So, if you’re a developer (from any programming background) looking to get into Windows Phone app development and want to do it in a fun environment with lots of like-minded individuals with hands-on experts, I would definitely recommend attending future Windows Phone Camps.

Don’t just take my word for it….watch the video below :-)

 

Thanks for reading!

Riaz Ahmed (@TheRealRiaz)

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LBi publishes ‘The Blended Future’ with Campaign magazine

12th July 2011: Leading agency sets out its strategic vision

LBi has partnered with Campaign magazine to publish ‘The Blended Future,’ an article outlining the agency’s strategic vision.

LBi Chief Creative Officer Chris Clarke and Director of Branded Content Graham Hodge

LBi Chief Creative Officer Chris Clarke and Director of Branded Content Graham Hodge

 

Appearing in Campaign’s ‘What Next in Digital’ supplement,The Blended Future’ explains that in a world where consumers are increasingly demanding more from brands, any agency worth its salt needs a constantly evolving understanding of the possibilities technology enables.

Authored by LBi Chief Creative Officer Chris Clarke and Director of Branded Content Graham Hodge, ‘The Blended Future’ highlights that in order to deliver real innovation agencies need a special culture that is not conservative, change resistant or nostalgic for the past.

‘Blending allows us to take ideas from strategy and concept to launch and evaluation as quickly and effectively as possible – regardless of the specifics of the business challenge. Blending ensures we function as strategic partners, helping our clients decide what’s next and holding their hands on the journey,’ writes Clarke.

‘It’s not a complicated process. It’s about casting the right people and orchestrating their contributions so that the outcome takes a client further on their digital journey, delighting their customers on the way.’

‘The Blended Future’ concludes that thanks to the constantly changing media landscape the challenge for brands and agencies is less about forecasting what’s next and more about organising their businesses to be able to quickly adapt to change.

Campaign’s ‘What Next in Digital’ supplement also contains thought-pieces by a line up of other leading marketing agencies.

Here’s a video clip from campaignlive.co.uk featuring LBi’s Branded Content Director Graham Hodge talking about what’s next for the digital industry.



Read the full Blended Future article (PDF)

Related articles on campaign.co.uk
Digital learns to play a new role: Roundtable discussion

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Kate Moss versus Kate Middleton Social Media Infographic

We might mine a whole lot of data in the LBi Social team, but we’ve also got our finger on the pulse of what’s going on and what people are talking about. Take these two Kates: worlds apart, but in fact, so many similarities.

To commemorate Kate Moss’s wedding on July the 2nd to guitarist of The Kills Jamie Hince, LBi have created a ‘Kate-fographic’ showing how Kate Middleton and Kate Moss fare when they go head-to-head in the online media universe.

Has the Duchess of Cambridge cast a shadow over Kate’s media prowess?

LBi’s ‘Kate-fographic’ maps mentions of the two Kates across every online news source including social networks, blogs and news articles, crunching the results into a timeline that tracks the mentions of the two Kates nicknames given to them by the media.

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Miaowwww!

The Cannt Festival 2011 kicked off last night at the Gutter Bar, Corbett Place. There was free beer galore (thanks Specialmoves!) for anyone daft enough to miaow at us. The best pussycats came from St Martins, LCC and the School of Communication Arts. Watch this slot for CANNT: The Miaowvie.

Tuesday night the silliness continues at the Gutter Bar, with more free booze – courtesy of Digitalgurus . This time, we want to see you ROAR for your beer.

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Cannt gets ready to purr

Cannt 19-24th June 2011

Get your bad self down to the Brick Lane Gutter Bar on Sunday at 7pm and meow for free drink – as we kick off a week long volunteer festival to celebrate all things Cannt.

Corbett Place, E1 6QR between 7pm – 11pm – with sponsored drinks by Special Moves

We’ve some simple rules for the week and it’s a pleasing antidote for that thing across the water.

  1. Look outside our industry for inspiration
  2. Listen to others
  3. Respect the team
  4. Big up the production house
  5. Buy your own beer
  6. Don’t be a wanker

For more details see www.cannt.org

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