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Digital news faces its future

Will news change after the UK phone hacking inquiry?

It’s sorry days for the British print press, currently under the scrutiny of the Leveson inquiry. The ongoing investigation into who knew what about phone hacking is hardly Fleet Street’s finest hour.

But when it wraps up this week, what follows will be just as eagerly watched by the new wave of news content creators – political bloggers, citizen journalists and online newspapers like Huffpost – as by the traditional newspaper press.

Can you regulate online news?

Any attempts to ‘regulate’ print media after Leveson will need to take account of digital and social news publishing, which are now mainstream practices by news organisations. But this raises big questions.

What about blogs from press contributors, or the personal blogs of journalists? Will these be put under scrutiny of a press watchdog? What about anonymous posts or tweets made from newspaper pundits while off duty? What about Wikileaks, Guido Fawkes, and sites that publish from overseas?

Newspaper editors have been out in droves over recent weeks to protest against calls for new regulation. They’ve been joined by grand old men like Washington Post ace Carl Bernstein and Nick Davies of The Guardian, the guy who broke the phone hacking story for the paper, who’s been called in front of Leveson this week.

Regulation of news providers, abhorrent as it may sound to press purists and freedom of speech devotees, poses some big workability questions. Regulation would require an all inclusive redefinition of exactly what is, and who makes news.

It is clearly impossible to regulate every online article, blog post and tweet published in the name of news, so presumably regulation will be confined to recognized print press institutions. But defining what falls in and out of the regulator’s scope for ‘news content’ could be harder than it looks.

Carl Bernstein sees digital future for news

The lines are blurring. Newspapers are using more streaming media, creating content that is closer and closer to what TV news providers broadcast (TV is regulated separately to print). Distinguishing news by its format is no longer a viable distinction.

Speaking recently at The Guardian’s phone hacking debate in London, Bernstein talked about the future of news. “It doesn’t belong to the old dinosaurs like us,” he said, motioning to the great and the good of the world’s newspapers, “this is the last slap of the dinosaur’s tail.”

What happens now?

Once the inquiry has heard more evidence this week from more big names like Alistair Campbell, Anne Diamond and Charlotte Church, it will pause to reach its verdict. For news  operations of every tilt, there is only one question.

After Leveson, what will tomorrow’s news look like?

See the Leveson inquiry witness list

 

 

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Kate Moss versus Kate Middleton Social Media Infographic

We might mine a whole lot of data in the LBi Social team, but we’ve also got our finger on the pulse of what’s going on and what people are talking about. Take these two Kates: worlds apart, but in fact, so many similarities.

To commemorate Kate Moss’s wedding on July the 2nd to guitarist of The Kills Jamie Hince, LBi have created a ‘Kate-fographic’ showing how Kate Middleton and Kate Moss fare when they go head-to-head in the online media universe.

Has the Duchess of Cambridge cast a shadow over Kate’s media prowess?

LBi’s ‘Kate-fographic’ maps mentions of the two Kates across every online news source including social networks, blogs and news articles, crunching the results into a timeline that tracks the mentions of the two Kates nicknames given to them by the media.

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LBi and bigmouthmedia release their Innovations in Retail whitepaper

Today LBi and bigmouthmedia release their Innovations in Retail whitepaper, covering the impact of digital technologies on retailers in 2011. Full disclosure – I contributed towards the paper, but it is worth blogging about because it highlights how rapidly the internet is changing expectations within the retail sector. It also provides a really strong summary of some of the opportunities that exist for those able to rapidly innovate.

Playmobil Apple Store

Just yesterday Apple celebrated their tenth year in retail with a store makeover that put the iPad 2 at the forefront of the shopping experience, acting as the product price label and spec sheets. What’s more, the iPad’s enable you to hail an Apple Specialist and compare products as well as enabling Apple to centrally update prices worldwide instantly. It isn’t an option yet it will be would be much of a surprise to see if the iPads offering ‘I want this!’ style social sharing, direct from a traditional retail environment.

Of course, the LBi and bigmouthmedia whitepaper contains plenty of talk about smart phones, tablet devices and internet connected TVs but what is interesting is that the paper steers clear of the standard ‘more people are buying stuff on a mobile’ vernacular and highlights some of the less obvious behaviours such technologies create amongst consumers.

I myself am what is now dubbed a ‘digital shoplifter’. I enjoy the ability to browse a real physical retail environment yet when I find something I want to buy my first reaction is to check the price online via my iPhone. If the price difference is greater than my perceived ‘instant gratification’ value, then I’ll just leave the shop and order online.

This clearly represents a challenge for bricks and mortar retailers, but it also suggests a shortcoming amongst online retailers too – they still are not able compete with the feeling of holding a product in your hands. And cruciually, outside of entertainments and media where digital downloads get you close enough, no-one can get delivery times down to zero. There will always be a desire to get things sooner!

Also as important for retail is the impact of technologies that bridge the physical and the digital. Much more than allowing consumers to pay for items by flashing their phones, the impact of mobile technology within a retail environment could be huge. Imagine offering users instant in store recommendations based on their online purchase habits or instant credit via QR or NFC (Near Field Communication) for checking in via social platforms.

Social media is also becoming hugely disruptive within retail, as the paper points out. The move towards customer service within a social environment will almost certainly have its winners and losers  - only by sharing customer service and support tasks with their most engaged customers will retailers truly get the most from social channels.

It is clear that consumers’ expectations are on the rise and that retailers will need to continue to search for ways to reward loyal, engaged customers with unique and surprising experiences. Take a look at the full paper to find out how – it is available for free online now.

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LBi builds hirsuit interactive donation campaign for Oxfam

London, May 2011:Man Walks in to a Barber Shop

Simon Gill, the bearded Yorkshire born executive creative director from LBi London is heading back to his roots to take part in this year’s TrailTrekker, a 100km overnight walk across the Yorkshire Dales to raise funds for Oxfam.

Simon’s creative team decided to get in on the act in their spare time and help with the fund raising.  Inspired by his shaggy, unkempt beard they decided he should walk into a barber shop prior to the event and have his whiskers crafted in to a new beard style of their choosing for the challenge.

The concept of ‘Man Walks into a Barber Shop’ was born and the interactive campaign site quickly followed.  Visitors to the site can donate and scroll through a selection of beardy styles (aptly named Northern Monkey, Thigh Ticklers, Chin Strap, Wizard Walker, Cap ‘n’ Overboard, Dr.Gizzle, WWW Dot and Hitler’s Descent) to see what the fund raising champ will look like once he’s gone under the razor.

But Simon’s no fool.  To get him to part with his much loved bristles he wants £2.5 K in the pot.  The whole process will be filmed in trendy gentleman’s barber shop Sharps who have kindly got behind Simon for his bearded walk odyssey.

http://www.manwalksintoabarbershop.com/site.html

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LBi appoints JWT global director Kristin Ruby as Client Partner

London, May 19th 2011: Kristin brings almost two decades of international operations, marketing and technology experience to LBi.

LBi, Europe’s largest digital marketing and technology agency, has appointed Kristin Ruby as Client Partner. Kristin joins LBi from JWT in London, Atlanta & Detroit, replacing Laurent Ezekiel who takes on the newly created role of Worldwide Client Services Director for LBi.

Kristin’s extensive international experience ensures LBi’s global clients like Coca Cola, Garanti Bank, TurkCell and Ericsson are best placed to thrive in the digital arena.

Kristin brings 18 years management experience, including over 14 years in marketing, advertising and technology in addition to retail operations, retail merchandising and IT consulting services.

Prior to joining LBi, Kristin spent 10 years at JWT, where she most recently held the position of Global Operations Director at JWT London for Nokia Global Marketing Activation account. Before this, she was team HSBC’s Chief Operating Officer/Business Director for Global Brand & Sponsorship, where in 2010 her team launched the new HSBC global brand campaign ‘Unlocking the World’s Potential’ now in over 50 international airports.

Anil Pillai, CEO LBi London says “LBi had a superb year in 2010 winning some of the world’s most contemporary brands such as Coca Cola, Ericsson, Virgin Atlantic Airways. We needed more seasoned talent to help deliver on our top accounts and connect our clients with the digital sphere.  We looked high and low for someone to fit our Client Partner role and we feel that Kristin has an excellent range of skills and valuable experience in ensuring clients agendas are met and brought to market.

Kristin Ruby says “I chose to join LBi as I immediately connected with the proposition that the marketing and technology agency’s job is to create a compelling brand experience that drives business results. Its exciting to help companies deliver more than just a brand promise, but a functional brand reality for each and every one of their customers. LBi delivers this to clients every day. And further, given the recent integration of bigmouthmedia, we can now deliver even more value for our clients by blending our teams to extend and connect that customer experience across all media channels.”

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