The Relationship
Ah Christmas, a time of coming together, celebration, music and loving thy neighbour just that little bit more.
At LBi, we thought we'd take this to heart, and ask ourselves to mark Christmas through our core value of collaboration.
The Work
Mobile Mobile, a massive sculpture made of re-cycled mobile phones that plays Choir of the Bells when you tweet it. You can also play the blighter live like a great big circular piano gizmo thing.
Mobile Mobile is a joyous seasonal story of upcycling* using old phones and collaboration.
Following an agency-wide mobile phone upgrade, an idea was hatched to re-cycle the phones in the form of an interactive sculpture. Essentially each phone is assigned a tone and is individually addressed by a computer to play the jingle or whatever the qwerty keyboard wants it to do.
The Outcome
Our COO not normally the most frivolous of elves, got in touch with his inner Joseph and painstakingly sawed out the giant plywood polo from which all the re-cycled phones now hang. One of our colleagues in finance with piano skills played the midi file for the tune and the lads in IT took time out from turning it off and turning it on again to figure out the complexities of making all the kit work. And an army of agency staffers from designers and writers, to the facilities team and our managed services hosting heroes got together to hoist the beast up in our lobby. You might call it the hive mind of the agency. For us it's just the way we work and a lovely way to celebrate the end of another great year.
View more of the making of Mobile Mobile on ning
Watch the making of Mobile Mobile on YouTube
* Upcycling is a component of sustainability in which waste materials are used to provide new products.
Branded Content Event Coming Soon….
EVENT ON THURSDAY 14TH APRIL 2011
Telling tales: brands and the art of storytelling
For centuries we’ve used stories to make sense of our world and share knowledge with those around us.
In spite of the introduction of the printing press, movies and cinema stories have always been one dimensional, linear experiences.
Now, however, thanks to the proliferation of new digital platforms, stories are becoming participatory, game-like and immersive adventures. Crucially, the most socially significant stories are currently being told by brands as much as anyone else.
LBi and C21 Media believe that this new mode of storytelling is transforming the advertising world, making it more important than ever for marketers to ensure their brand narrative is correct.
This interactive seminar brings together leading brands, content producers and intellectuals to explore this new paradigm – where businesses can live or die according to the quality of their stories.
LBi Chief Creative Officer Chris Clarke and Head of Branded Content Graham Hodge will introduce a line-up of very special guests including celebrated author of The Art of Immersion – Frank Rose, Charlie Coleman – Executive Director at Walt Disney Company, Claire Heys – Director of Commercial Partnerships at Tiger Aspect, James Rawlings – founder of Hoot Comedy and Pijke Oostra – Global campaign Manager Philips CL.
For more information on our speakers please click here:
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When?
Thursday 14th April 2011 3pm – 6pm
What?
Seminars/drinks/networking
Where?
LBi London, Atlantis Building, Truman Brewery, 146 Brick Lane, London E1 6RU
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Tickets
This is strictly an invite only event but if you feel left out please email tellingtales@lbi.com and we’ll see if we can squeeze you in.
Tags: branded content, Brick Lane, Chris Clarke, Frank Rose, Graham Hodge, LBi, Wired
SheSays UK 2011 SCAMP conference @ LBi
Now into its second year, the SheSays 2011 SCAMP Conference is back on the 4th May, 9.30am to 7pm, at LBi London.
Celebrating the best in digital innovation from some of the brightest creative minds in the advertising industry, the SheSays UK 2011 SCAMP – Mashup – aims explore and challenge your thinking about what it means to be ‘digital’ today.
The focus is all about ideas, inspiration and mashup – an eclectic, creative look at how digital is influencing other creative industries and vice versa. We’ll be showcasing creative prototypes, innovations, experiments and anything that gets the creative juices flowing.
This year’s speakers include:
• Anjali Ramachandran, Made by Many
• Vibha Nigam, BBC
• Katz Kiely, bTween
• Ghislaine Boddington, Body > Data > Space Collective
• Rachel Wingfield, Loop.PH
• Georgina Mackenzie, Toytek
• Vera-Maria Glahn, Field.IO
• Tom Uglow, Google
• Christian Klotz, Pirata London
Mashup is also the lead event of the Digital Shoreditch Festival.
For more information on SCAMP, please click here.
Why SCAMP?
Scamp loves a good conference, the ideas, the inspiration, the chance to hear some of the brightest minds in the industry share their thoughts. But why do so few women speak at conferences? We are forever being told it’s hard to find enough women to fill a speaker line-up – SCAMP proves this wrong. So what’s the problem?
50% of the world is made up of women, so where are all the female creative speakers? You’d probably think, in 2011, things have changed and there would be an even split.
This isn’t the only reason for SCAMP, but SheSays reckon these recent statistics from the top digital conferences suggest something should be done.
Future of Web Apps Total speakers = 35 Women = 5 15%
Guardian Changing Media Summit Total speakers = 60 Women = 6 10%
UX London Total speakers = 16 Women = 3 18%
AdTech 2011 Total speakers = 69 Women = 8 12%
Flash on the Beach Total speakers = 46 Women = 4 8%
dConstruct Total speakers = 13 Women = 2 15%
About SheSays
SheSays has been running for over 4 years and was set up by Laura Jordon-Bambach, Executive Creative Director at LBi and Alessandra Lariu at McCann, New York, SheSays aims to help women further their careers in digital advertising through informative debates and a bespoke mentoring scheme.
What started as a small community in London has grown to a larger network in seven cities across the world with over 3000 members. We now operate in London, Brighton, Paris, Vienna, NYC, LA, SF and Toronto.
Tags: Alessandra Lariu, Brick Lane, digital, Laura Jordan-Bambach, LBi, SheSays
SAB Miller appoints LBi as global agency of record for Peroni Nastro Azzurro and Grolsch
SABMiller (SAB.L), one of the world’s leading brewers, has appointed LBi to enhance the presence of two of its global brands across multiple digital platforms.
Following a competitive pitch process, LBi will devise and implement the global digital strategies for Peroni Nastro Azzurro and Grolsch. This will entail the overhaul and expansion of each brand’s online presence, definition of the role of digital in engaging target consumers, and the creation of a multi-platform engagement plan spanning key international territories.
The full-service brief will see LBi handle online content creation and distribution, social media strategy, mobile app development, and online advertising for both brands.
Chris Taylor, Group Global Brands Director for SABMiller, said: “The way that we communicate with consumers has fundamentally changed in recent years and digital media provides brands with an opportunity to be a part of their lives like never before. We were impressed by the way in which LBi combines insight and creativity with technological expertise to produce blended ideas and campaigns which have genuine cut-through.”
Chris Clarke, LBi’s Chief Creative Officer, said: “Both Peroni Nastro Azzurro and Grolsch are iconic global brands with a rich history of creativity. LBi is buzzing with excitement at the prospect of putting our ideas into action for SAB Miller, using branded content and apps to amplify the brands digitally. It’s an exciting opportunity for SAB Miller and its agency partners to come together to engage consumers in an innovative, compelling and relevant way.”
Tags: Chris Clarke, Grolsch, LBi, Peroni, SAB Miller
Weekly Social Media Update
AOL Buys Huffington Post
Just a week after copies of The AOL Way were leaked, the media giant has purchased the Huffington Post for $315m. While some argue that AOL’s approach is “nightmarish and cynical“, others point out the inevitability of large-scale content farming. Let’s hope that the arrival of Arianna Huffington within AOL will help them up their game in terms of editorial quality.
Kenneth Cole Hash-Spam Fail
Brands really need to stop doing this. Kenneth Cole came under fire last week for inappropriately using #Cairo in a promotional tweet. It’s almost worse than when Habitat got caught spamming the Iran Mousavi hashtag.
#cairo sales spam
The tweet was deleted shortly afterwards, but it was already too late. The Facebook apology generated another 400 negative comments.
Kenneth Cole Facebook apology
Guilty as charged...
Social Media Week
Happy Social Media Week! LBi will be participating by running a number of events, including Openshops, Social Media Surgeries, and Meet the Bloggers. We’re also hosting the Social Media Week closing party, and offering two summer work placements through our Tweet of the Week competition! Just tweet with #LBiSMW to take part.
Social Media Week
Tags: #Cairo, #LBiSMW, $315m, AOL, AOL Way, Arianna Huffington, closing party, content farm, hash-spam, hashtag, Huffington Post, HuffPost, internship, Kenneth Cole, KennethCole, LBi, Lost Boys International, Meet the Bloggers, OpenShop, Social Media, Social Media Surgery, Social Media Week, spam, Tweet of the Week, work placement
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