Dutch Railways chooses LBi Lost Boys again
After a number of rigorous selection rounds, Dutch Railways (NS) whittled down 20 web design agencies in it’s European tendering procedure to three. The remaining agencies, including LBi Lost Boys, were asked to tackle NS’s long-term online strategy and develop a solution for a case study.
For LBi Lost Boys the challenge was even greater since they have been fulfilling this role for the NS since 2005.
“As you can imagine, such a procedure was not easy for us as the current partner. On the other hand, of course, this was the perfect opportunity to rethink how we look at the challenges confronting the NS. In doing so, we focused on our advantages: our active involvement with the NS brand and our passion for the online medium. A lot will be going on at the NS in regard to their online activities in coming years, and we think it’s fantastic that we can be part of this.” – Emmelien Kneppers, strategist at LBi
Of the three competitors, LBi Lost Boys emerged as the winner.
“We already knew that we were working with a top-notch agency. It was nice to see that this could also be demonstrated on the basis of objective criteria. We expect Lost Boys, with all their expertise and enthusiasm, to be supporting us in our online activities for years to come.” – Ingrid Thomassen, head of multichannel management at NS
Last year LBi Lost Boys’ redesign of NS.nl was launched. After a number of rigorous selection rounds, Dutch Railways (NS) whittled down 20 web design agencies in it’s European tendering procedure to three. The remaining agencies, including LBi Lost Boys, were asked to tackle the NS’ long-term online strategy and develop a solution for a case study. For LBi Lost Boys the challenge was even greater since they have been fulfilling this role for the NS since 2005.
Tags: Group, Lost Boys NL, Web design, wins