media
www.art-home-electrolux.com/en/
The Relationship
In November 2008, following a two month pitch process, an exhausted and elated LBi team became digital and Customer Relationship Management (CRM) agency of record for the appliances giant across the whole of Europe. Winning the business involved CEO Ewen Sturgeon surfing down stairs on an ironing board, our brethren in Copenhagen sleeping rough in the office for weeks, and our Chief Creative Officer Chris Clarke almost missing the birth of his daughter. Isla Electrolux Clarke is doing well, and so is our relationship as we work with our clients to move from a reliance on broadcast to more narrowcast and experiential communications.
The Work
Behind the scenes we're engineering an innovative CRM platform designed to help Electrolux engage in the social web by managing thousands of consumer conversations. In the meantime we've also been working with Electrolux in France and events specialist Vaudoo to bring to life an amazing confluence of art, architecture, and food at the Palais De Tokyo. A dining experience like no other brings the brand to life, whilst social media activities and a dynamic site take the experience out to the web at large. For us, this is a Believable Brand at work. Not talking about the lifestyle attributes of the product, but delivering them for real.
The Outcome
One of our most diverse client engagements where all aspects of our full-service offering come together. What other agency can crack a big marketing idea and build a bespoke booking engine in three weeks? The Palais de Tokyo project is ongoing, but has already delivered incredible reach in France through social media and PR activity.
The Palais De Tokyo site has also been critically acclaimed by our peers as a great piece of design:
Tags: analytics, branding, client, comms, eCRM, electrolux, email marketing, ePr, media, web
Something old, something new…
To launch Oxfam DIY, the organisation’s new online fashion resource, LBi has created an unique fashion competition with star stylist Mrs. Jones.
Entrants are invited to use materials from their own wardrobe or an Oxfam store and submit a photo of their customized item, modeled by themselves or a friend, to the competition page on Flickr. These entries will then be judged by Mrs Jones herself.
The winning designer will have a one-of-a-kind item created especially for them by Mrs Jones. The top five shortlisted designs will also be featured on the Oxfam DIY website.
Fee Doran, aka Mrs Jones, is famed for her pop star creations, which include Kylie’s ‘Can’t Get You Out Of My Head’ white hooded catsuit and styling for The Killers. Proving just what you can do with Oxfam’s second-hand clothing, Mrs Jones recently styled a photo shoot featuring “real” people modeling unique looks created entirely using garments from Oxfam’s recycling facility, Wastesaver.
Mrs Jones says: “Seeing as I’ve always shopped in Oxfam, creating Oxfam DIY was the perfect opportunity to give something back. It’s a rare feeling in fashion to be doing something ethical, sustainable and worthwhile. We’ve taken a look at people’s attitudes to fashion and consumption, and are giving them the materials, ideas and confidence to create their own looks via Oxfam DIY.”
Sarah Farquhar, Oxfam Head of Retail, says: “Oxfam DIY is about giving people the chance to express their own unique personalities through design. Our range of second-hand clothing offers a wealth of possibilities for creative minds, and this competition will give aspiring designers the chance to have their work seen by one of the best stylists working today.”
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