LBi London

Media Week follows a week in the life of Lyndsay Menzies

Posted by Calvin Lau August 24th, 2011

Media Week has featured LBi Chief Media Officer and Bigmouthmedia CEO Lyndsay Menzies in this week’s My Media Week column.

The ‘week in the life of’ feature takes a peek at Lyndsay’s role and how she keeps tabs on some exciting global initiatives, while balancing her management responsibilities and client meetings as she travels between Edinburgh, London, the US and Paris. All the while working at getting into shape for a quickly approaching holiday and following the advice of a ‘food doctor’ who seems only interested in getting her to stick to a diet of ‘dust and air’.

Read the story on mediaweek.co.uk.

Tags: Bigmouth Media, chief media officer, media, travel

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Lyndsay Menzies promoted to dual bigmouthmedia/LBi role

Posted by Gareth Jones March 10th, 2011

Lyndsay Menzies, chief operating officer of bigmouthmedia, has been promoted to the dual role of Chief Executive of bigmouthmedia and Chief Media Officer of LBi Group.

The appointment represents a key landmark in the continued integration of bigmouthmedia and LBi following the merger of the two businesses last year.

Menzies will take overall command of bigmouthmedia, as well as heading up LBi’s media operations internationally. She will be responsible for ensuring that bigmouthmedia’s media and search capabilities blend effectively with LBi Group’s range of services to provide a best in class offering to clients including BT, Lloyds TSB, Play.com, IKEA and Electrolux.

Menzies will also work to identify global growth opportunities for LBi Group and will further develop the operation’s media capabilities in territories such as the USA, Middle East and APAC.

“There’s been considerable demand from clients across the globe for a first class integrated marketing and technology service and my first priority will be to focus on continuing to meet those needs,” she said. “Over the coming months I will be spending a lot of time working directly with clients, developing our media business strategy and delivering the technology, innovation and service road map that will take us and our clients into the future.”

In February 2010 bigmouthmedia merged with LBi to create Europe’s largest marketing and technology agency, combining LBi’s best in class marketing, communications, design, branding and technology services with bigmouthmedia’s leading media and search engine marketing product portfolio.

Menzies added: “I’m delighted to be taking up the responsibility of driving group media performance in terms of excellence and revenue. There are some fantastic opportunities for development ahead, not to mention some exciting challenges, and I’m very much looking forward to meeting them head on.”

The promotion follows Menzies’ successful tenure as bigmouthmedia’s Chief Operations Officer, a role she was appointed to in January 2009. Prior to that Menzies was Managing Director of bigmouthmedia UK, during which time she drove four consecutive years of growth and saw the company named one of Britain’s most rapidly growing firms in Deloitte’s Fast 50 Awards. Before becoming Managing Director Menzies was bigmouthmedia’s Operations Director, having joined the company in 1998.

Tags: bigmouthmedia, media

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Something old, something new…

Posted by Laura JB July 7th, 2009

To launch Oxfam DIY, the organisation’s new online fashion resource, LBi has created an unique fashion competition with star stylist Mrs. Jones.

Entrants are invited to use materials from their own wardrobe or an Oxfam store and submit a photo of their customized item, modeled by themselves or a friend, to the competition page on Flickr. These entries will then be judged by Mrs Jones herself.

The winning designer will have a one-of-a-kind item created especially for them by Mrs Jones. The top five shortlisted designs will also be featured on the Oxfam DIY website.

Fee Doran, aka Mrs Jones, is famed for her pop star creations, which include Kylie’s ‘Can’t Get You Out Of My Head’ white hooded catsuit and styling for The Killers. Proving just what you can do with Oxfam’s second-hand clothing, Mrs Jones recently styled a photo shoot featuring “real” people modeling unique looks created entirely using garments from Oxfam’s recycling facility, Wastesaver.

Mrs Jones says: “Seeing as I’ve always shopped in Oxfam, creating Oxfam DIY was the perfect opportunity to give something back. It’s a rare feeling in fashion to be doing something ethical, sustainable and worthwhile. We’ve taken a look at people’s attitudes to fashion and consumption, and are giving them the materials, ideas and confidence to create their own looks via Oxfam DIY.”

Sarah Farquhar, Oxfam Head of Retail, says: “Oxfam DIY is about giving people the chance to express their own unique personalities through design. Our range of second-hand clothing offers a wealth of possibilities for creative minds, and this competition will give aspiring designers the chance to have their work seen by one of the best stylists working today.”

Tags: charity, ePr, media, Oxfam

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