Oxfam

Weekly Social Media Update

Riots and social media

After a week of violent riots across the country, initially sparked by the police shooting of Mark Duggan in Tottenham, north London,  the use of social media, especially Facebook, Twitter and BlackBerry have come under attack. The use of these services to organise the riots, particularly in London have caused the government and the police to question whether social media can be ‘shut down’ when riots such as these strike. This confirms the government’s little of understanding of the ways in which these global platforms are used and how damaging ‘censoring’ social media could be. We have learnt from the anti-government demonstrations in Egypt earlier this year that shutting down networks such as Vodafone have only led to wide criticism. Let’s see how the debate unfolds.

DCR Music

Damon Alban recently travelled to the Democratic Republic of Congo, leading a group of producers aiming to produce an album in seven days to raise money for Oxfam’s work there. The DRC is home to one of the world’s most humanitarian crises. Oxfam and Damon have set up a cool blog on Tumblr so you can follow the project. They have been posting pictures of jam sessions, home-made instruments and some tracks. Follow the project here and get social for a good cause.

Google + introduces social gaming

Yesterday Google announced that it had begun rolling out a games button, with 16 social games to play, including Angry Birds, Zynya Poker and Sudoko. Users can invite contacts from their ‘circles’ to play games together online. Get addicted with Google +.

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Weekly Social Media Update

Twitter rolls out Photo & Video Sharing

Yesterday, Twitter announced at the D9 conference in California that it will be rolling out its own photo and video sharing service over the next few weeks. This means that photos and videos will be directly connected to tweets, so they will be viewable without having the leave the platform. The new service is the result of a deal with Photobucket. Images and videos will be tagged “powered by Photobucket”, which will enable users to edit and play with their content on Photobucket. Third-party services like Twitpic and Yfrog will still be supported, although their success will depend on the loyally of their users. Will Twitter own this content? Twitter CEO Dick Costolo has said, “Users will own the rights to their photos on Twitter”.  Here is Twitter’s official video on the new sharing service.

 

 

Oxfam launches global ‘grow’ campaign

Oxfam has just launched an integrated campaign which will run for four years across 45 countries which will have large social media element. This campaign will take a positive tone after research found that consumers were more receptive to an upbeat message. This is the first of its kind of campaign to frame global food issues in a positive context. Backers of the campaign include Scarlett Johansson, former president Lula of Brazil and Archbishop Desmond Tutu. More details can be found here. Watch the launch video for the ‘grow’ campaign below.

 

 

Intel’s Facebook Museum

Intel has just launched a Facebook app ‘Museum of Me’ which creates your very own museum from your Facebook information and builds it into a two minute tour of your life.  All you need to do is connect with Facebook and you can see your Facebook life replayed back as a visual archive of your social life. If you think you can handle it, click here.

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LBi builds hirsuit interactive donation campaign for Oxfam

London, May 2011:Man Walks in to a Barber Shop

Simon Gill, the bearded Yorkshire born executive creative director from LBi London is heading back to his roots to take part in this year’s TrailTrekker, a 100km overnight walk across the Yorkshire Dales to raise funds for Oxfam.

Simon’s creative team decided to get in on the act in their spare time and help with the fund raising.  Inspired by his shaggy, unkempt beard they decided he should walk into a barber shop prior to the event and have his whiskers crafted in to a new beard style of their choosing for the challenge.

The concept of ‘Man Walks into a Barber Shop’ was born and the interactive campaign site quickly followed.  Visitors to the site can donate and scroll through a selection of beardy styles (aptly named Northern Monkey, Thigh Ticklers, Chin Strap, Wizard Walker, Cap ‘n’ Overboard, Dr.Gizzle, WWW Dot and Hitler’s Descent) to see what the fund raising champ will look like once he’s gone under the razor.

But Simon’s no fool.  To get him to part with his much loved bristles he wants £2.5 K in the pot.  The whole process will be filmed in trendy gentleman’s barber shop Sharps who have kindly got behind Simon for his bearded walk odyssey.

http://www.manwalksintoabarbershop.com/site.html

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Something old, something new…

To launch Oxfam DIY, the organisation’s new online fashion resource, LBi has created an unique fashion competition with star stylist Mrs. Jones.

Entrants are invited to use materials from their own wardrobe or an Oxfam store and submit a photo of their customized item, modeled by themselves or a friend, to the competition page on Flickr. These entries will then be judged by Mrs Jones herself.

The winning designer will have a one-of-a-kind item created especially for them by Mrs Jones. The top five shortlisted designs will also be featured on the Oxfam DIY website.

Fee Doran, aka Mrs Jones, is famed for her pop star creations, which include Kylie’s ‘Can’t Get You Out Of My Head’ white hooded catsuit and styling for The Killers. Proving just what you can do with Oxfam’s second-hand clothing, Mrs Jones recently styled a photo shoot featuring “real” people modeling unique looks created entirely using garments from Oxfam’s recycling facility, Wastesaver.

Mrs Jones says: “Seeing as I’ve always shopped in Oxfam, creating Oxfam DIY was the perfect opportunity to give something back. It’s a rare feeling in fashion to be doing something ethical, sustainable and worthwhile. We’ve taken a look at people’s attitudes to fashion and consumption, and are giving them the materials, ideas and confidence to create their own looks via Oxfam DIY.”

Sarah Farquhar, Oxfam Head of Retail, says: “Oxfam DIY is about giving people the chance to express their own unique personalities through design. Our range of second-hand clothing offers a wealth of possibilities for creative minds, and this competition will give aspiring designers the chance to have their work seen by one of the best stylists working today.”

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