planning

LBi hires Fern Miller as head of planning for EMEA

London: Global digital marketing and technology agency LBi has appointed Fern Miller as Head of Planning for EMEA.

Miller joins LBi from creative agency Karmarama where she was a Planning Director working for brands including the BBC, lastminute.com, Age UK and Unilever. Miller brings 15 years of agency planning experience to her new role including senior positions at DLKW, JWT and Delaney Fletcher Bozell.

Miller’s appointment reflects LBi’s continued commitment to seeking out the very best people to support and grow the business. The global digital marketing and technology agency is ramping up its drive to recruit a diverse range of talent in response to increasingly sophiticated client briefs.

In her newly created role Miller will work to provide direction and input to LBi’s UK strategy and planning teams. She will also help shape the agency’s offering in key European markets.

Jonthan Isaac, Global Planning Director at LBi, said: “’We’re thrilled to have Fern join LBi – she’s a fantastic planner who will inspire the whole agency to more creative, more effective solutions. Also, she very recently got married in an Elvis costume which is all the proof we need that she’ll fit right in.”

Throughout her career Miller has worked as lead creative strategist on a series of high-profile campaigns in the Banking, FMCG, Charity and Retail sectors. She is experienced at co-ordinated teams across a range of on and offline channels to
achieve outstanding results for clients.

Miller said: “My new colleagues at LBi are an unusual bunch – in that they don’t just see the future, they make it happen. I can’t wait to get stuck in.”

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Media Enquiries:
Tim Banks
infomob PR
tim@infomob.co.uk
+44 (0) 7771 512 057

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LBi strengthens and expands planning offering

Jake Dyer and Ed Beard have joined LBi to take customer brand engagement to another level.

Under Maureen Cuddihy, Head of Planning, both come with a stella pedigree. Jake takes the role at LBi as Planning Partner after comeing from agency.com as Head of Strategy and Planning and part of the management team. At agency, Jake created award-winning work for brands like BA and IKEA, including award winning digitally led integrated activity. Prior to Agency.com, Jake worked for Tequila and TBWAGGT as a Planning Director and CRM expert.

Ed takes the role of Senior Planner after coming from Digitas, where he worked on both B2B and B2C for clients like HP, Shell and Lloyds. While at Digitas, Ed created award winning work for HP. Ed started his career as a BBC journalist and brings his journalistic experience into the world of creating ‘earned’ media engagements for LBi’s clients.

Caroline McGuckian, LBi’s Global Media Director says, “These hires reflect LBi’s continued focus on strategic digital thinking throughout a consumer’s journey with a brand and evidence our commitment to providing clients with the best talent available to work with them in today’s ever changing landscape”

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